With the increasing demand for domestic users’ consumption upgrade, the sales of luxury brands also boat high. According to the multiplier data, the accumulated sales in the domestic luxury car market in 2020 have increased by up to 2.52 million, a year-on-year increase of 14.7 percentage. In a large environment that is affected by the epidemic, it is the only segment that achieves forward growth in the luxury, mainstream joint venture and autonomous three major sectors. Including Cadillac, Volvo and other second lines of luxury are also refreshed into China’s sales.
It can be boldly speculated that the future luxury brand market share will be more and more, and the major host plants will not easily let go of this rising market. From the current situation of the current market, the landscape of the luxury brand is relatively fixed, basically in the form of a second-line BBA, second-line Cadillac, Lexus, Volvo, etc. If you want to open up a new luxury brand again, I think the difficulty is not small.
Just as the luxury of the Korean car represents Jieji, the pre-sale price of the G80 and GV80, which officially pulled the horn of the Chinese luxury market. However, consumers don’t seem to be very good at the prospects of Jiegi, on the one hand, the name of Jieji is still slightly strange for domestic consumers, and the luxury positioning of Jieji does not necessarily recognize; on the other hand, Mid-size SUVs, such as GV80, pre-sale prices have started 570,000, and many consumers are scared.
Is there any chance in China?
General Jieji is familiar?
In fact, trace the predecessor of Jellynis, may alter some of our inherent impressions to General Jiensei. As early as 2004, the Modern Motor Group launched two high-end luxury cars: Yakishi and Jets. At the time of the time, Jets is a model, which is modern, just the crown of the year to Toyota. After 2015, modern decided to independence Jienes from the car system, becoming a luxury brand to continue to fight the market. At this time, Jets, is undoubtedly a microcosm of the relationship between Lexus and Toyota today.
In August 2014, as a single model, Jienes used to enter the Chinese market in imported ways, 37.80-64.880,000 guidance prices, equipped with 3.0L displacement engine, and the wheelbase reaches 3010 mm. At that time, it was estimated that modernization did not make it intended. It was based on 13 to 16 years of the year. The modern sales of the House continuously broke through millions of levels, introduced a higher positioned model, improve the brand image of modern domestic market. . Therefore, after 2016, Jienes without opening a sales road hurriedly left the Chinese market, but at least a fuzzy impression of Chinese consumers about the Luxury positioning of Jets.
The above mentioned Jets is the past in Today. From the beginning of 2019, modernizing the independence of Genesis (Jienes) seconds into the Agenda, and crowned a brand new Chinese name – Jieji. In the same year, Jieji began to warm up in the Chinese market. In the two consecutive Shanghai entered the Expo, we have seen the gigabi of Jieji, including G90, Mint concept car, GV80, etc.
The Modern Group knows that this time Jiegi also carries the heavy responsibility of improving the height of the brand, but also needs to build a technique through sales, and the modern brand has been in the Chinese market in recent years. Compared to the Sino-German Department of Joint-Company, the annual sales of modern auto representatives of the Korean system have slipped from 502,000, half of 2020, and half.
Therefore, 2021 Nijisi’s domestic re-entered China has become a key ring in modern strategic goals. At the same time, it is also the best time to think into the city, and encountered China’s luxury car market to enter incremental stage. What’s more, this time, Jiegis is not ready, after years of accumulation, gradually stabilized in the US market, and gains a lot of awards, invisible for brand gold plating. According to the “2020 US Auto Reliability Research Report” announced by our familiar J.Power, the head of the Jiejie-race report is completed, completing the contrast of the tradition of Lexus, Buick and other traditional. 
How is the luxury of GV80 for China?
To tell the truth, although Jiegi is a Korean brand, its design style is not South Korea, and the Jets of the year is more cloudy. Instead give peopleA gas fair to fit the US car enough, this is a good match with Chinese consumers. As we all know, the Chinese people prefer the atmosphere, the steady model, with GV80 as an example, 4945/1975 / 1725mm body proportion, with a length of 2955mm, and BMW X5 is not divided.
At the same time, the design of the model is clear and paying attention to, such as the two-line design elements running through the whole vehicle, the official claims it ” Parallel. Including headlights, side lights of the wing plate, and taillights, which make up the “two bars” on the road, with extremely high identification. In particular, the two-line side lights located in the front wing plate are easily associated with the side-sided heat sink shapes such as the luxury models such as shark fin design or Porsche Panamera.
Overall, although the body is large, it is not bloated, but it shows a small, steady posture, and the temperament of the appearance and the temperament of the trend. No wonder that some consumers laughed after the GV80 of Jieji GV80, I thought it was probably the biggest recognition of domestic consumers on the luxury positioning of Jiegis.
As in terms of interior, Jieji GV80 also finds the preferences of the Chinese. There is no pure high-grade material, including the package of soft material, the embellishment of the cloth, and the 14.5-inch medium control LCD screen in the horizontal suspension, and there is no hypothesis of the entire interior. In addition, it is also possible to see that the four main seats have about 2 cm in the edge position, and improve the occupancy of the passenger’s ride. Of course, like a series of primary passive safety systems, air suspensions, electric suction doors, seat heating and ventilation, etc., and the GV80 should also be preserved in GV80.
However, Chinese consumers have never defined such a luxury brand, in the final analysis, the luxury leg behind the brand, is a more valued Chinese consumers, and this is the first time. Niczis is obviously lacking. Nowadays, it is now a decent, and the difficulty of the interior luxury model does not imagine, and the self-owned brands are also getting cooked. 
Pinghe theory, holding five six hundred thousand budgets, according to the Chinese people’s thinking mode, even if it is a second-line BBA model, or the same price is close to the second line of luxury brands, such as Lexus RX, Cadillac XT6, Volvo XC60, etc. , I will open the affirmation of everyone’s luxury brand on the road. And choose Genis Season, a key to prove that you have not yet in the domestic market, and the key is that the key is that consumers do not recognize.
In terms of talking, Jieji GV80 is not introduced into a 3.0T engine of the overseas version of the Overseas Edition, only the power unit of four-cylinder 2.5T + 8AT. It is undeniable that 304PS and 422 nmiddot; M’s power parameters, comparison of the 3.0T six-cylinder engine of the same level BMW X5 or Audi Q7 is still a little bit a little, but considering that GV80 needs to control the cost of selling costs and domestic policies to large displacement engines The control is getting bigger and larger, and the 2.5T of GV80 is also understandable and accepted.
But it is worth thinking, with the GV80 positioning, the price of the domestic Lincoln flying home, does not rule out the biggest competitor after GV80 listed, its whole model Backed with the power of V6 3.0T + 10at, and the entry price is only 500,000. How will Chinese consumers choose in front of the same American-style luxury in the same American style?
Yason Summary
The difficulties in front of the Jieji are cruel, and difficulties in overcome difficulties often need great courage, Jieji’s re-enter China shows the spirit of its non-fear resistance. But reality is the reality, and Jieji wants to go out of the Sunshine Avenue in the Chinese luxury market, and there is a long way to explore. 
Figure | Source from the network