Genesis (Jienisaisi) is a modern luxury brand’s 2015 sales in the country briefly, but little brand awareness, 4S shop and a small number of low hedging and other reasons, not really based on domestic spending for those not familiar with this brand. However, in recent years have sprung up everywhere Genesis in North America, its sales in North America in 2019 reached 21,233, up soared 105.91 percentage. At the same time, it came in 2019, “Consumer Reports’ reliability ranking car brand in second, ahead of Lexus; the most attractive in JDpower brand ranking second only to Porsche and BMW are also ranked third; and G80 has become one of the few IIHS Top safety Pick + NHTSA five-star safety car safety evaluation of double /. Multiple honor plus body so that once confused to find the direction of Genesis, March 30, Genesis released the new G80, and the first sales in South Korea, landed in the second half of the overseas market, which also includes China market.
and GV80 similar front design of the new Jienisaisi G80, have adopted the latest family of quot; quad lampquot; language, and shield grille split headlight lateral full sense, into both sides to further enhance the dual lamp with recognizable. The difference is that, under the G80 through the intake port to a cellular style machine with the cover raised rib line, the overall effect is more movement.
using the vehicle side stretch more design lines, starting headlight group through waist gradually downwardly extending to the rear door, the medium-sized car the gas field to show the most, but also reduces the visual center of gravity. On five-spoke style wheels are not novel 20-inch, yet sturdy styling and wide body with even more atmospheric. Exaggerated fastback styling is sideways biggest bright spot, with dynamic positioning fit, but this design in a large sedan and luxury cars are rare, avant-garde also means that risk.
New tail convex design, the front and the through taillights good echo, ducks and bilateral inverted trapezoid exhaust tail is further sporty reflect. BaggageCar buttons and imitation chrome around Genesis logo, “GENESIS” letters below the horizontal fabric, and reinforcing the coupling of Genesis G80.
The new G80 body size 4995/1925/1465 mm, 3010 mm wheelbase, compared with the previous model, the new Genesis G80 is longer, wider and more low, but compared to the standard wheelbase BMW 5 Series dimensions 4954/1868/1489 mm and 2975 mm, and a slight advantage in terms of wheelbase.
The new interior is also Jienisaisi G80 is the latest family-style, black and brown tone pursuit of calm, reasonable function zoning, the unique shape of the steering wheel and one through the air conditioning vents protruding sense of design. Meanwhile, in order to create a sense of luxury cars are really the whole package with stitching and piping made of high quality leather wrapped PrimeNappa, extensive use of wood center console trim panel and matte silver trim looks also significantly high. However, compared to the bold and exaggerated, the interior lacks the taste of youthful appearance.
in the car technology configuration, G80 equipped suspended 14.5 inches in the control panel (support Apple CarPlay / Android Auto), and 12.3 inches naked eye 3D digital meter disk, although what is not a new concept, but appeared in the car or have a certain freshness. Back row with 12.3 inches screen, center armrest position has a wealth of multi-function keys, this set is consistent with the positioning of the flagship car. In addition, like the active noise reduction system, adaptive suspension, automatic air purification system, the airbag 10, driver fatigue monitoring system, blind collision avoidance assistance system, an adaptive cruise (AI active learning support function, depending on the driving habits to adjust) and highway driving assistance (to control the vehicle’s steering, acceleration, braking, but also can make the vehicle centered on the current lane, and keep a safe distance from the vehicle in front) and so will appear on the new G80.
Based on the new platform to build new G80, using a lightweight vehicle design, the use of the proportion of aluminum metal in the vehicle body 19 percentage weight loss 125 kg. powerAspect, absorbent layer Starter 2.5T mounted engine, the maximum horsepower 304 horsepower (5800rpm), a maximum torque of 422 Nm (1650-4000rpm); high vehicle equipped 3.5T V6 engine, the maximum horsepower 380 horsepower (5800rpm), a maximum torque of 529 cattle m (1300-4500rpm), in addition to a 2.2T diesel models, maximum power of 207 horsepower. Three Dynamics are matched 8-speed automatic transmission, four-wheel drive system, some models will also provide full-time. Suspended portion, car mounted electronic control suspension system (similar to the active suspension), the detected forward road potholes cameras and deceleration zone, the system will automatically adjust the damping when the obstacle is detected prior to use to ensure a comfortable.
At present, the new Jienisaisi G80 has been available in South Korea, 2.5T petrol models priced at 52.47 million won (about 303,900 yuan), 3.3 T petrol model is priced at 59.07 million won (about 342,100 yuan), and the only diesel model price was 54.97 million won (about 318,300 yuan). At present the domestic luxury car market prices continue to decline, if the introduction of the country can not lower the figure, the brand will only make Jienisaisi again to exit the domestic market, but as an imported car, Jienisaisi difficult to do the same a very low price, low profit is not conducive to its development and post-production, this is not a small challenge to the official, I think the G80 official price in the Chinese market should be 33-35 ten thousand yuan left and right, plus a portion of terminal benefits, and the Volvo S90, the Lincoln Continental and other second-tier luxury car competition.
Jienisaisi Korean cars represent the highest level of repairer, has a better performance in overseas markets, but the future is still enormous pressure to enter the country.
From the product point of view, Jienisaisi G80 as with many Korean cars have a good competitiveness, in addition to a refined interior, top materials, long wheelbase and rear longitudinally mounted drive, etc. luxury cars the most basic quality, good design will make an impact in the BBA fatigued, power matching contrast to mainstream 2.0T 1.5T + 48V even more tangible. But the brand influence is flawed, the previous Jieen Si in the country is in a blank state, plus they changed the name, which for buying luxury carsZhuang facade of domestic consumers attractive enough. So, Jienisaisi G80 into the country in addition to more cost advantage, the primary task is the establishment of brand awareness, improve the marketing system, but also to get a good impression of consumers in the after-sales service, long warranty, or as the introduction of free maintenance.
Summary: Over the past two years, there is no high-end car boot smile Korean cars continued to fall, Jienisaisi G80’s arrival will inject vitality Korean cars but can change consumers’ perception remains to be seen. In addition, Jienisaisi GV80 will also enter the country this year, the competition BMW X5, Mercedes-Benz GLE like a large SUV, the same pressure is not small.