“ KIA to re-adjust their rhythm! ” This is the first time last year, Li Feng Test Drive Kia models when talking about the truth.
back rhythm
[123 ]
at the time he had just served as Vice president (China) Hyundai Motor Group, general manager of Dongfeng Yueda Kia automobile Co., Ltd. soon, Korean enterprises face increasingly difficult situation in China, Li Feng ready to fight, or self-help more appropriate. After all that time Kia sales compared with two years ago, has suffered a cliff-style decline.
then a year later, Kia found his rhythm yet? The answer is yes.
8
months 20 days, long preheating the K5 Kay cool announced that its pre-sale price of the package license 161 800 yuan in the market caused quite a stir.
packet premium is Kia the new rhythm, Kia also take important decisions different route, to know that the more expensive the car, the greater the value of the policy premium package, the more favorable to consumers.
let none of determination behind Kia Kia consistent customer first, dealers second logic . Zheng premium packageA policy, that is the final word, consumers go 4S do not have to bargain shop, 4S does not need to price shop, to ensure maximum K5 Kay cool price stability, so that consumers feel comfortable buying.
From the final results, premium package can not only break through the limitations of the market, we can do win, for K5 Kai Kuhao, the dealer is good, it is good for the customer.
Meanwhile, K5 Kay Release cool further three differentiated life, and Paul within a year 9 fold replacement policy. The former include: lifetime free maintenance, free lifetime powertrain warranty and free lifetime UVO data traffic.
starting point Kia self-revolution
Of course, now all car companies are facing the same problem, it is how to “Z generations ” [123 ] attack.
KIA is smart enough to know how to get consumers in the early warm-up links have a sense of participation, initiated
quot; that your excellent quot; spokesperson recruitment, fromCore gamers certain segments of the domestic select 5 people, and to announce the results at the listing day. In the marketing level, so as to realize the circle penetration.
Kia’s various initiatives, not only to break the domestic market limitations, but also to order the population
90 after accounting for a large increase 70 Percent , become a successful “the Z generation ” [ 123] of a new consumer choice.
Today,
K5
Kay Cool imminent listing, Li Feng second times into the test drive, reflects the importance of this model for Li Feng, Kia. If proud to let Kia ran back to find the rhythm track, then K5 Kay Cool Kia will be the turning point of breaking.
Li Feng himself comes :.
“K5
Kay cool for us it is an uphill battle, but also the brand break through war two years later looking back, Dongfeng Yueda Kia full of self-realization and self-revolution challenges, by K5 Kay cool began. “
[ 123] For this reason, 4
February
K5 Kay cool entered the state of readiness. From 4 dated online tasting to 5 , 6 -month test drive, 7 month of technical analysis will, Chengdu Motor Show debut, and 8 powertrain month of analysis + test drive, K5 Kay cool can say that there are monthly events, and the distance the closer the time to market, the more intensive activities.
Kia pattern:
“
a good car [ 123] + a good price “ but a car born, marketing is not enough light there,
“
a good car
+ a good price ” to be able to hold up the pattern of a company’s future.
either end technology products, consumer end, design-side, or the difference in the marketing Kia undoubtedly towards domestic ” the first person
” the goal to reach.
K5
Kay Cool handling and adjustment based on many years of painstaking research institute Kia’s new platform i-GMP
, the platform has little in common with the Toyota, the center of gravity is lowered, even lower than the Toyota.
i-GMP
The internet
K5
Kay lower center of gravity of the whole cool 50 mm, lowering the center of gravity, weight loss, improve handling level, etc. series platform. This platform so that everyone in control, the more stable center of gravity in the configuration while driving.
Further, as a vehicle fuel, fuel vehicle powertrain core have differentiated, the engine aspects, K5 Kay cool has the world’s original fourth-generation
CVVD technology. Improve product strength, so that type sounding KIA younger, high-end process.
All these brand differentiation like playing ground, wait until the precipitation, the product form the real core competitiveness. This core competitiveness, “
stairs
”
basis for protection and sales of Kia brand continue to .
learned from official office, each on a new future Kia models, both from the product, brand two-pronged approach, and ultimately up the road.
It is noteworthy that the next two years Kia will launch three models, plus the end of this year K5 Kay cool, this four cars either end technology products, consumer end, design-side, or the difference on marketing, will be fully upgraded to high-quality, high-grade models.
As LiFeng said: ” how to come to the consumer reckoning? I think a good car, good price, good service, are indispensable.
” (the author [123 ] | Song Yuting)