on the road motorized, no nose to the grindstone, traditional look to the world’s major car brands, in fact, we all have secretly force in the electric car market . Among these, Volkswagen and Ford cooperation are also noteworthy.
2019, Volkswagen Group and Ford announced further strengthen, expand global strategic alliance relationship between the two sides to the field of electric vehicles. To this end, Ford has also become In addition to the Volkswagen Group, Volkswagen’s first use of electric vehicle architecture and modular platform –MEB platform electric car prices.
This means that, with the public based on the market’s first pure electric MEB platform models ID.4 of this Ford Mustang Mach -E from the first electric SUV into the market is getting closer, the message from previously published point of view, this Ford-based public MEB modular platform to build electric SUV models, is expected to enter the Chinese market in 2021.
on the product, from the point of view of data overseas models, the new car with models EPA mileage of 480km, WLTP mileage of 600km, the highest version of one hundred kilometers acceleration time of 3.5s. Price, the starting price of the new car in the United States was $ 43,000 (about 300,000 yuan).
In the Chinese market, it has a chance of winning?
Now that the new car will be sold in China market, look at the current competitive electric market, we might as well throw such a problem, it’s Ford Taiwan Mustang Mach-E, in the end have little chance of success in the Chinese market?
If the starting price of the product and the performance of the US market, the competitiveness of the new car is quite obvious. Looking at the domestic level of 300,000 pure electric SUV market, particularly those based platform to build electric SUV models, in fact, everyone’s choice is not much, compared to under the premise of a good product strength, positioning and SUV with the price of car models it does count plus points.
to consider the brand, although a few years ago, Ford sales in China TableNow is very low, but with the past two years, large heavy vehicle replacement and new models of delivery, market reaction to the Ford brand in these two years is good, in this environment, and actively introduce pure electric vehicle is indeed easier to make consumer acceptance, let alone, Ford’s brand awareness in the Chinese market, it is not cheap.
and the arrival of this Ford Mustang Mach-E of fact, there is an advantage, MEB-based public platform to build this thing, if it is public, that it has not yet been completed semi-finished products starting to do VWOS intelligent, and different Ford, Ford SYNC + and they have a Co-Pilot 360, in intelligent ways it is expected to be better than the performance of the public.
Of course, look at today’s market environment, more traditional car companies have been engaged to create a pure electric vehicle, the emerging domestic repairer forces after a reshuffle is continuing to invest in new products, so that in the Chinese market environment, the situation facing Ford is still very grim.
written in the last
beyond doubt, Ye Hao unique design, the product performed well Hao, Ford Mustang Mach-E is really worth market expectations, but the face of such a highly competitive Chinese market this new car will play what kind of record, Ford will have to see future action. Of course, in any case, the market there are more choices for consumers is a good thing is not it?