2020 years, BMW M rich array of products will continue to meet all China diverse needs of customers [ 123]
in China, B MW M5 , M2 and M4 to strong strength and excellent sales led all market segments
M badge to highlight personal style , to lead the engineering culture extraordinary driving pleasure [ 123]
(Munich / Beijing) in 2020, a new round of BMW M products to be strong incoming, all to meet the diverse needs of customers. Whether it is a large luxury car segment, still the best-selling sport utility vehicle (SAV) and sport utility coupe (SAC) market, M have done top-down full penetration. Experience of several generations of evolution, M family has become their respective market segments not go beyond the “dream car.” Markus Flasch BMW M president, said: “BMW M in pure gene product and a unique driving experience a profound impact on the global high-performance cars beloved customers its leadership position in the market segment makes us feel very proud of this. success comes from a sustainable growth strategy. “
2020 M product strong shock struck
, to meet the high-performance arrays the ultimate driving fun
2020, BMW brand campaign will continue to force China to a series of very attractive products arouse M’s racing fans soul. After benchmarking as an innovative high-performance cars, each M models released before adjustment to go through stringent tests 2 and a half years, and the annual cycle of 16-20 weeks of track testing at the Nürburgring Test Center to mass production . This year, the new BMW M8 four-door coupe version of its Thunder will officially enter the Chinese market. Meanwhile, the new BMW X5 M and the new BMW X6M, the new BMW M5 will also be listed in China within the next few months. Powerful array of BMW M family will bring more Chinese customers brand appeal of high-performance luxury driving experience, with a new dynamic design and innovative technology to meet customer expectations for high-performance cars and BMW pursuit.
Dr. Liu Zhi, president of BMW (China) Automotive Trading Limited, said: “M is critical for BMW Group .BMW M represents the BMW brand of high-performance, driving pleasure the pursuit of products based on the powerful force, and in-depth understanding of consumers over the years, BMW M has a growing number of loyal fans in China market. listen carefully, rapid response, cultivating the Chinese market, which is BMW M achieved healthy growth basis. “
2019 BMW M product firepower
, to lead the high-performance market segments [ 123]
2019, BMW M expand in China to 3.14 array of products, the product line 56 to enhance the overall percentage. Innovation BMW X3 M, innovative BMW X4 M and Oklahoma City each version of the introduction of high-performance model BMW’s first foray into the midsize sport utility vehicle (SAV) and sport utility coupe (SAC) market, the BMW X family again all road sports performance and adaptability pure BMW M is the perfect combination to meet the individual needs of different consumers. Meanwhile, the new version of the introduction BMWM2 Thunder once again make BMW M high-performance models in the compact luxury market has set a new benchmark. With the BMW M8 two-door coupe, convertible coupe BMW M8 and launch their own version of Thunder, a new generation of high-performance market segment exclusive luxury sports cars also predictable. Thanks to strong customer-focused product offensive, BMW M 2019 global sales leader, an increase of 32.2 percentage, sales in China are also synchronized solid growth. Where new BMWM2, M4 and M5, with its strong strength, technology innovation and excellence in sales to become the same level each market segment leader.
to create a full range of exclusive car, driving interest for the movement loyal to the owners choose to provide diversification
as a fully independent development of BMW M models as much as 80 percent of its parts for the M-specific or re-development and design, each detail is the highest expression of BMW repairer philosophy. These models specially designed for the M components involved in all aspects of aerodynamics, suspension, exterior and interior, surging bring more performance and extreme driving pleasure for all Grade. Meanwhile, the global bit more than 330,000 BMW M owners ordered M personalized suite, the luxury sports car internally and externally, pure M features memorable.
a rich lineup of BMW M family of products, with exclusive personalized configuration, all to meet consumer demand for high-performance sub enthusiasm models, as always, will be derived from motorsport a pioneer in technology to bring customers the ultimate requirement for driving performance. In any era, innovation benchmarking BMWM are high-performance cars, racer, engineers and various track joint dedication for ingenuity. BMW M confirms the “ultimate driving machine” high-performance demands, it represents the purest faith movement, superlative repairer process, choose the most personalized and most distinguished exclusive taste, it is BMW’s soul. In 2020, BMWM will redouble their efforts to more exciting products so that customers feel the pure driving pleasure M doubt.
BMW Group
The BMW Group is one of car and motorcycle manufacturer and world’s most successful awareness is high, and owns four brands; while providing auto financing and premium travel services. As a global company, the BMW Group has 31 production and assembly plants in 14 countries, sales network in more than 140 countries and regions.
2018, the BMW Group sold more than 2.49 million global car. Group profit before tax (EBT) reached 10.655 billion euros, the first time exceeded ten billion euros. High-quality products, customer-focused, service and luxury experiences, future-oriented, forward-looking, employee satisfaction is successful, industry-leading major factor. It is the company’s employees to the BMW Group’s success story into reality. So, do believe in the BMW Group stresses credibility and transparency to the public, subject to employees’ favorite company, and put it into the company byCamp philosophy.
BMW Group’s long-term strategy and a strong R & D system as the cornerstone. Therefore, the BMW Group to implement environmental protection and layout of the entire value chain strategies for the future, innovative products, quality service and commitment to sustainable ecology has become an important part of BMW Group’s long-term strategy.
We are committed to adhere to the forward-looking innovation and development, innovation, responsibility and sustainable, trust, successful mission. To break the traditional thinking, adhere to innovation and development, to ensure the vitality and competitiveness of the company, responsible for the staff more accountable to each and every customer, to the public in a transparent and sincere mission to solid, good business ability to serve customers; we will be customer-centric experience to bring a new car and a quality service for you with responsibility and sustainability forward-looking perspective and positive attitude. We are committed to every customer to provide safe, high-quality products, quality service and high quality products is our constant philosophy.
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