With the arrival of electric cars, almost all traditional car companies are actively electrified transformation (Dhalia may be an exception). Since it is a transformation, it is necessary to face too many uncertainty and do “test error”, the most core problem is “What kind of car does the user need?
In the Munich car show last week, Mercedes-Benz chief operation official Xueff Ming said to the media: the car market is shrinking, crossover and SUV are The user’s “good”, this is also the focus of the future Mercedes-Benz. At this critical moment, the company’s large probability will not put funds into the growing market segment, such as pure-electric waves will not be the future development direction.
In addition, Xue Fu Ming also believes that the convertible will also be “abandoned”, TA and travel vehicles. Moreover, design a pure electric convertible to face many challenges, such as the battery occupies too large space, which is not conducive to the hood hidden. In addition, the presence of the battery will also cause trouble of “exquisite ratio” of the convertible, and designers must “compensate” the height and space issues brought by more clever design.
On this Munich, Mercedes-Benz brings AMG EQS, Maibach EQS SUV concept car, EQE and EQG concept car four pure tram type, which did not find a trip The shadow of the car and the convertible. Combined with Xue Fu Ming’s attitude, Mercedes or has removed the traveling car and convertible from the “Electric Vehicle Plan”.