rainforest muddy mountain road, see the end of the Alxa desert, it seems to be more close to nature is the off-road “old guns” were the most eager of early heart.
In recent years, the wind is getting up off-road, there are more and more people began to like off-road, off-road culture is constantly prevalent. The reason is inseparable from the heart of each person buried sinking heart yearning for freedom.
accompanied by consumption upgrade, the demand for vehicles is gradually changed, both urban commuting and off-road strength of the modern hardcore off-road vehicles is becoming the new darling of the consumer market.
driven by demand, the automotive industry is undergoing change, the major car firms also spotted the SUV market, blue ocean, have accelerated the field of off-road vehicles Layout.
For example, in the overseas market, the Ford brand revived exclusive hardcore off-road series of the Ford Bronco; Great Wall Motor posted designed for off-road vehicles come WEY tank 300.
For the first turn on the off-road market in China Beijing Automotive Group, Beijing cross-country witnessed the gradual development of the industry from scratch, this year also moves constantly, not only three arrows shot introduced a variety of off-road products but also promoted the development of popular off-road vehicles, so that more people can enjoy cross-country brought a new way of life.
play a new height of Beijing cross-country
as a Chinese brand of hardcore off-road vehicle “Big Brother”, Beijing cross-country through a series of practical actions, targeted to solve industry pain points.
For example, the introduction of 2020 models to solve the pain points BJ80 China has no large-displacement sport utility vehicle engine, which is China’s first large displacement high-end brand of hardcore off-road vehicles.
which is equipped with an engine and cross-country Linear power Beijing jointly developed 3.0T-V6 engine maximum power of 206kW, peak torque 420Nmiddot; m, most Chinese called “off-road core.”
For those who prefer to play car, but taking into account the needs of commuters off-road enthusiasts,Beijing launched BJ40 off-road version of City Hunter.
As the retention ultrahigh 37deg hardcore off-road required; approach angle, 31deg; departure angle, the maximum depth of 500mm and a maximum cross-trench wading depth 600mm ultra hard core off-road and other parameters, for adjusting the chassis the school has been adjusted to meet the road, off-road driving under extreme working conditions and comfort and handling; and NVH optimized for the upgrade, off-road vehicles to solve the big city commuter noise, bad open sore point.
and senior players for off-road, off-road commonly known as the “old gun”, they are enjoying more extreme off-road and “apart and put” fun modified for off-road vehicles, off-road in this circle is not unusual, and the price of some modified models modified pieces of accumulated often higher for nude car prices.
but in the domestic market, laws and regulations and does not allow vehicle owners to unauthorized alterations, modifications and therefore autonomous vehicles will face a difficult road, difficult insurance claims, without appropriate security and other issues.
face modification industry pain points, Beijing cross-country launched BJ40 rainforest through version, the “official” address the self-modification quality, but off, insecurity, the road is difficult, Insurance claims a series of problems and difficulties.
On the other hand, Beijing’s official off-road by the way, also contributed to the development of standardized off-road modified, so get rid of illegal modification of the label.
value behind change is much larger than the official price
through the rain forest today’s hero BJ40 version of the model, which itself has several features that are very obvious.
Specifically, the first major feature was undoubtedly the above mentioned official factory modification, so that legal compliance modifications that can normally travel the road without worrying about insurance claims the problem, you can also enjoy the normal factory warranty.
The second major feature that is through the rainforest BJ40 version compared to other “official reform” model will focus on hardware modifications and performance off-road enthusiasts are most concerned about the.
In terms of hardware modification, BJ40 through the rainforest version has been upgraded for the body, through the installation of a durable material for bars and manganese steel wheel eyebrow, forged aluminum wheels, BFChi KO2 all-terrain tire with a spare tire reinforcement bracket and tough chassis armor that dramatically improves the off-road vehicle “fundamentals” of strength.
aspects of performance modifications, BJ40 rainforest through 15 professional version gives the original BJ40 PLUS upgrade the original car basis.
which raises the chassis 75 mm, the front and rear section 23 are adjustable using a nitrogen gas damper, spring-Cr-Si alloy, the aluminum alloy to strengthen the arm, so that the overall strength of the body 40 to enhance the percentage.
power part, is equipped with a 2.3T engine, the maximum power of 170kW, peak torque 345Nmiddot; m, the transmission system matching 6-speed manual transmission, but also plenty of power off-road one of the core vehicle.
The third major feature than the difference in the design. BJ40 through the rainforest version fit a green body paint rainforest environment, with original exclusive body pull flowers, in a very recognizable while strengthening the scarcity of models.
In addition, the price level, BJ40 through the rainforest version of the market also submitted a satisfactory answer.
In the original car close to 20 million price on the basis of lawful compliance, more powerful off-road ability, personality and appearance of tough sitting on the price of 15 original modification parts totaled 79,600 yuan, but BJ40 the final version through the rain forest official guide price set at 269,900 yuan, the value of the underlying really bring much greater than the price, also confirmed BJ40 version of the rain forest through have the advantage really can not match and the self-modification.
deep plowing market segments, to meet the required user
In fact, Beijing has been cultivating cross-country off-road vehicle market, cross-country to meet the needs of different users, the first “new off-road grading standards “, will be its four major product lines are divided into S series, P series, C series and four series SE, corresponding to the extreme off-road scene, professional off-road scene, city car scene, customization needs, so that off-road there are different needs of consumers can choose to suit their own products.
In addition, Beijing’s various off-road products compared to other brand models have more potential for conversion, plasticity and other advantages.
such as removable roof, roll cage, excellent off-road parameters offer more possibilities for the modified models. This is also the Beijing cross-country to “build China’s first brand sport utility vehicle” to make efforts to change.
the best marketing than cultural identity
As mentioned in the opening paragraph says, now spending power structure gradually deepening the context of a comprehensive upgrade of consumer attitudes, car no longer a simple means of transport, more demand-driven product, and product marketing than the best cultural identity.
Beijing as the oldest cross-country off-road brand of China, during the long cross-country off-road market, establishing a deep cultural symbols.
For example, the influential of 38deg; life up, Call of Duty, ring tower, Alxa, look Cities and other spheres of marketing activities, very good scene to restore the cross-country and cross-country spirit.
As modification culture, Beijing also held a modified cross-country contest, to show themselves and provide a platform to demonstrate their keen off-road vehicles into the players, so that more people feel the charm of modified cross-country culture.
In addition, Beijing also create a cross-country off-road club, off-road park, cross-country town such as personal experience allows users to cross-country brought a new way of life.
Obviously, as a company with 60 years of heritage, is committed to “build China’s first SUV brand” Beijing is not just off-road niche product provider, or an active promoter of cross-country culture.
summary
In summary, cross-country time and time again by Beijing reinforce the strength of products to address the industry pain points, from the pioneers of Chinese culture to today’s off-road cross-country family, in all express a more youthful off-road attitude to the outside world, and this is the moment that consumers are most eager to see.
as modified to meet the trend of the industry and the birth of BJ40 through the rainforest version, look forward to it withBorrow more compelling appearance, more hard-core off-road capabilities and advantages of legal compliance solutions industry pain points, and achieved good results in the market, more people round modification dream, dream personality. (Author | Maarten)