In Chinese, we often use two very meaningful words together, such as “gloriousness, opportunities, challenges, expectations and responsibility”, etc., these words have no exception. They have been sent to many glory, and every mention they will have an exciting feeling.
On the 18th, “the New Brand Strategy Conference to the Four Four Fifteen Anniversary of the FAW Pentium” is successfully held in Changchun, Jilin Province, attending the activities of Jilin Province. Wu Jingping, executive deputy governor, Chairman, Chairman of China First Automobile Group Co., Ltd. Xu Shuping, Director, General Manager, Deputy Secretary of the Party Committee, Qiu Yandong, the Standing Committee of the Party Committee, Lei Ping, Quanhua Qiang, Liu Yi, China Automotive Industry Association Leaders and Secretary General Fu Bingfeng and other leaders. In addition, the organizers deliberately invited 300 professional media from all over the country, 100 dealers and 50 new and old owners witnessing the key people in Pentium.
15 years of years to grow from children to youth, and for a brand, it is a classic process, in this process In addition to accepting the baptism of the years, it is even more difficult to experience the changes in the times and the high-speed changes in the market. As the lyrics are written “How much rough vicissaneous vicissaneous, we are still sincere, how many glory and dreams, we will always rush.” The 15th Anniversary Celebration is a special node of a story. It is a new job between the FAW Pentium brand hug. This is the highlight of the highlights and the chapter of the next stage. 
Working together, every one is meritful
It can be seen from the guest lineup of the participation, FAW Pentium The brand’s emphasis on this special moment, so he has fully invited the government leaders, distributor partners, supplier friends and faithful users, and the brand today’s success is inseparable from the support and trust.
On May 18, 2006, FAW Pentium brand was born in Changchun, with the Pentium B70, Pentium X80 and other classic carsGraduated gradually, and the initial heart of the brand is “the” Made of the “Made of the Manufacture of the Chinese,” has a car with dignity, “in the middle, even experienced the market wave period, but FAW Pentium still insists on the initial heart, and At the event site, General Manager of FAW Pentium Car Co., Ltd., the party committee deputy secretary, “The Pentium is not the same, it has changed”, and its change is to the new. As a manufacturer representative, the representative of the manufacturer released the new Pentium brand goals, spirit, positioning, target users, architecture, sharing future product layout, sales planning, released a new brand logo, new modeling language, three five Yue, R & D layout, channel The layout, etc., you can see that in order to “hug changes”, Pentium has been prepared.
In accordance with the plan, the goal of FAW Pentium brand is to enter the first camp of the independent brand, and the manufacturer also built a technical brand in advance. , Serving the brand, ecological brand, public welfare brand and custom brand five brand architecture, and manufacturer-led market actions will be a great news for distributor partners. In the past 15 years, it is a dealer partner in the front line, and the organizer of this event is deliberately contributed to the award of the meritorious dealer, the excellent employee, etc. At the same time, for the injection of confidence, FAW Pentium also invited the friends of the meeting to visit the owner of the guests to experience the core technology of FAW Pentium “Three 5 Yue” core technology and visit the FAW Pentium General Equality Workshop, FAW Group R & D Treasury Environment Simulation Laboratory And the power assembly laboratory, etc., showing the technical strength of the brand in a real way, demonstrating their support for the support of FAW Pentium brand. FAW Pentium will not live up to the contribution of every merit, continue to create a surprise for users, and fully build a new pattern of high-quality development, write brand new chapters. 
Re-rehabilitation, with technical demonstration strength
Changchun City has the title of “China Detroit”, this north The heavy industrial city has injected strong vitality due to the automotive industry, and this city has exports countless high-quality cars from the country and the world. These glory have become the past, and today, FAW Pentium will comply with the era.Rongguang continues to work forward, and the first step in branding base is to use technology to prove strength.
On the platform, FAW Pentium brand set wisdom creates three platforms for “intellectual control platform, the idea power, and the platform”, and the brand is only M platform bitter in 15 years ago. Bitter support, now it has been replaced to the “IT Control Platform” “Identification Platform” based on FMA architecture and FME pure electric architecture, with three major advantages of safety, intelligence and network links, leading FAW Pentium into the new era of autonomous car. From the user’s perspective, everyone will be more expected to start the affordable car product, so the FAW Pentium builds the “Issue” platform, introducing the efficient traditional power platform and new development of the 15TD / 20TD engine and 7DCT gearbox. A electric drive system, realizing the double demand for the power of fuel economy and power. In addition, with the times and rear surges, FAW Pentium has returned to the R & D of “Zhiyue Platform”, integrating vertical resources such as infrastructure, cockpit system, network service and human machine interaction, and full of spirituality Yomi “Moves the car to interact with the user. 
Chinese priority “Three people must have my teacher”, FAW Pentium has understood the limitations of the efforts to improve the technological strength to open the teachings of friends circles. In the strategic cooperation, we will consult with Xuzhou and Huaihai Group equality, three parties strongly, and complement the resources, jointly build new energy automobile cooperation projects, and will jointly jointly jointly form a new business. Body, and launched the establishment of the first period of 10 billion yuan industrial fund, used to support the rapid development of the FAW Group, the Changchun International Automobile City Industrial Tear, the Fund is the first project to invest in the “green electric country” custom electric vehicle project , Play the technical strength to promote the development of pure electric vehicles contribute valuable.
Good technology is to look at the skills, but technology has always had a stage of playing, so FAW Pentium joins hands with Zhuzhou Medium Times, Fudi Battery, Huawei Technology, Skyline, T3 Travel, Bosch and other joint construction “Green Intelligent Alliance”, create green travel, intelligent travel, breaking technology barriers in a cross-border cooperation, strong tending to travel only for users to travel.
Underation, use product highlight activity
Inheritance and creating from a pair of antonyms, but unparalleled vocabulary, overview of technical strength, FAW Pentium brand products New vitality. In order to show the brands of “China Pentium, enterprising” brand, FAW Pentium launched the 200th anniversary version of the B75 anniversary of the celebration, the new car inheritance quality gene is integrated into the commemorative logo and innovation technology, bringing a higher level to the young user group Quality car. The new car has a borderless inside mirror, the front wind window automatic wiper, the front headlight automatic light, the ACC adaptive cruise, intelligent high beam control, traffic logo identification, lane deviations from warning, front collision warning, active braking and other intelligence Safety configuration, both pockets look good and soul, add special meaning of 15 years of Memorial Day, it will be necessary to have explosions after it is officially launched.
Good products are the best business cards, FAW Pentium penetrates in terms of product layout, is expected to complete 6 traditional energy models such as SUV and cars within 2021. Product layout, in new energy, layout E01 and NAT models, to achieve the two-track coverage of TO C and TO B market, strong family product matrix enrich the user’s car choice, and this steps continue to confirm the pentium progress More than ambition.
To ensure that the quality is a kind of inheritance, and the update design is an innovation. We also see it at this event meeting, with “strong, pure,” as design The new Pentium design language of the theme, the new Pentium style will be the core elements of the new Pentium brand family design with the shape of the “Yuema Bend” and “Lianheng” pattern texture. As early as the third generation of Pentium B70, the “Gob” element headlights we saw were just a small test, and more Chinese elements in the future will be integrated into automotive interior design, and consensus with local users, understand each other. The tacit understanding resonance, very good communication.
Every step is hard, and FAW Pentium launches millions of challenge goals. Based on fast product delivery, complete the next generation of product line layout, through high quality management, to achieve brand strategy into the brand in 2023, promote Huntun Pentium Re-depart, produce 300,000 units; 2024 to 2025 strategyThe growth period will be in the To C market and the TO B market is fully committed, the products are all upgraded, and the rapid growth, 600,000 production and sales, and through the grabbing opportunity market, the operation broke through millions of attack, live up to each I am concerned about the expectation of the brand.
With heart service, feedback to users with high interests
“I am afraid in the world”, as a national brand Pentium knows these Chinese ancient training, and the product is based on the root of a car company, but it is necessary to keep up with a long-lasting service. This is the manifestation of sincerity. In the celebration, the brand released the “518 Service Rights” policy, providing users with 5 educated commitments, 1 peace of mind protection, and 8 power-owned rights and interests, 5 of which covers the 30-day free return, four quarters delay when serving, the whole fast rescue, 45min pure maintenance and spare parts supply and other five items, so customers have hesitated no longer have any concerns, while also providing after-sales aspects of the most efficient and convenient services.
The real discount FAW Pentium is also delivered to the customer. In the event, you can enjoy the purchase of 15,000 yuan in the event of the fifteenth anniversary version of the Pentium B70. “It includes” 5 years of 150,000 kilometers warranty, 5 years 6 free machine oil, 5 years traffic worry-free, 5 years road free rescue “and” free car loss insurance, free danger, free ship tax, free Joining the rushing car owner UBI innovation Insurance plan (1000 points) and “3 years 0 interest rate” intimate car purchase policy, and can enjoy a replacement subsidy of 10,000 yuan, and the new journey to drive the Pentium B70 with the province is a happy car life. Standard.
Time is the best recorder, and it witnessed the growth of the brand, and promoted the brand in a good direction, and these stories need to be recorded. . This event, FAW Pentium also asked the authoritative media Xinhuanet to open “unbounded live”, using 360 degrees without dead angles to record the historical models of FAW Pentium fifteen years, T99 automatic driving composed of “classic scene”, “three Five Yue “core technology” forward-lookingThe scene of the three aforementioned events of the new brand strategic conference, such as the joint initiative of Crowne Plane and Central Enterprises can help China’s brand upwards, become a model model. 