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Automotive manufacturer’s “attention process” has experienced three development phases 
No car brand does not pay attention to users, but Pay attention to the extent of the user, and how the way and method are very different. Overall, the autonomous car brand has attached importance to users and has experienced three development phases. In the 1.0 stage, the autonomous brand car will focus on the car itself. After all, the car market is originally a “product is king” market. At this stage, most of the automotive vendors rely on products, pursue lower prices, higher configurations, reflect the attention of users in this way, attracting users to buy.
In the 2.0 stage, the importance of after-sales service is increasingly prominent, and the after-sales service of the car is also the reputation test of automobile manufacturers. The quality of after-sales service can directly affect the impression of the brand. . At this stage, the quality of the products of the self-primary brand car is enhanced, and there is better after-sales service, such as extending warranty, life-free flow, regularly organizing the car friends activities, giving users some small benefits, etc. At present, most of the bus vendors stay at this stage.
to 3.0, the definition of automotive product value is greatly impacted, and the development of digital cars has also begun to change the role played in the life. To pee out the role of consumers from the main experience of automotive performance and after-sales service, thereby more emphasized the role. At this stage, users can participate in design and development, participate in all aspects of sales to after-sales, users turned into R & D, judges, consumers, spokespersons. The relationship between users and the manufacturer is further drawn, and even both parties have developed from simple trading relations, it has become a “fate community”. In many car brands, Changan Automobile is the first to enter the 3.0-stage brand. The most important feature is to experience this step into the process of developing product development.
The era gives the user multiple identities, Changan gives users more exciting
Automotive manufacturers for user attitude The transformation is the time to give users multiple identities. First, we review the past car products, almost most products are performance, the price is dominated, but ignores the most important “user experience”. Now, the car has already entered thousands of families, and users have already understood the use of cars. The car product value system is not only reflected in the car itself, “user care service” began to occupy more in the car product value system. The important position is also this reason brings a change in consumer demand. For the manufacturer, you can no longer be closed, you have to contact the user’s usage habits!
In June 2020, Changan Automobile launched a well-developed partner experienced by users, and users went deep into research and development through the evaluation activities of Changan Organization. Some improvements have been made for the model. This will deepen Changan’s understanding of users’ needs, but also allows users to come into contact with the process of research and development.
Second, as the user’s young, product demand is diversified, coupled with short video platform promotes the sharing of wonderful life The trend is unstoppable. More and more users are keen on “Amway” products, “Tucao” is difficult to use, and the experience will be transformed into a word-of-mouth, and the word-of-mouth will be transformed into a brand. Get the user’s mouth, take the initiative, one of the most cost-effective, the best results in the marketing method. Therefore, Chang’an Automobile is firmly implemented “customer-centric” service concept, earnestly listening to user opinions, but the user’s opinion can not only affect the development of the car, but even the user will become a spokesperson of the car brand.
On May 25 this year, Changan Automobile held OpenDay activity. In the new headquarters building, we have ushered in the visited users. Changan Motor is not only specially opened in the new headquartersA display area that belongs to “Customer”, users can tell Chang’an with their opinions. Moreover, Changan Automobile’s high level also launched a symposium with users to collect opinions on the “Fan Festival” activities. The users of the scene have given suggestions, put forward a lot of good suggestions, and also closer to the distance of the manufacturer and the user. 
Third, the times let “new domestic goods” once again popped up again, Changan Automobile With the leading intelligent interaction experience, upgrade driving quality, accurate match A large number of users captured a large number of users in the new era consumers. In fact, China’s automobile manufacturing capabilities, R & D capabilities have not lost to any foreign brand. Just in the past, users rarely have the opportunity to come into contact.
Changan sales and brand value, is the best feedback of user action
Various brands Stressed, “Customer Centers”, but Changan Motor is truly put into practice, and let users feel the customer care of Changan. At present, Chang’an Automobile has launched important initiatives, five commitments, super Wednesday, etc., each of which is a customer-friendly service concept.
Changan cars have no slight care for users, and it is directly reflected in sales. According to the data of the multiplier, from January to April this year, Changan Automobile sales is 440,000, and the year-on-year increase of 102.1 percentage. It is the fastest motion of the self-developed brand. At the same time, Changan Auto Pressure Geely, Great Wall, became a sales champion.
