The new energy market in China is now the place where the soldiers must fight. Whether it is independent or joint venture, the old car company is still a new forces, riveting, supporting the market share.
Domestic product new forces have always regarded Tesla as “eye nails”, recently traveled in the public opinion, sales of sales, just give the car The new forces will overtake the opportunity. So, how is the market performance of the new forces in May?
NO.1 蔚 来 – Can you stabilize the new forces?
In May, the delivery volume of the flight is 6,711, and the year-on-year increase of 95.3 percentage, such growth amplitude Compared with several other players, it does not protrude. However, it is worth mentioning that this year’s accumulated delivery has reached 33,873 units, and the second name Xiaopeng opened nearly 10,000 gaps, firmly occupying the head of the new forces.
As previously, it was a trust crisis due to the incident of the model, and the brand was also moved to the edge of life and death. Unexpectedly, the introduction of the new subsidy policy of the country, a series of “Dongfeng” such as the aid of Hefei Big Funds, so that it will change against the sky, but not only the gross profit margin is turned forward, but the stock price soared, the market value beyond the Mercedes-Benz company … Always confident, Li Bin, also guarded the clouds.
As a shifting station, a changing power station, 142 superchart, and 1826 destination charging piles have been built as a highlight. According to the planning of the propan, the total number of power-saving stations built before 2021 is not less than 500.
According to Li Bin, the average price of the aware model is 430,000 yuan, surpassing the BBA, and this luxury brand is “initially built”. However, for the product system and research and development strength of the car, many consumers are still skeptical, and there is still a way to walk in word of mouth construction and capacity improvement.
As a head car company in the new power of domestic products, it has launched the 5 models of ES8, ES6, EC6, ET7, EP9, with the main model of ES6, EC6 And ES8. The official said that in June will speed up the rhythm, the second quarter of the delivery point guidelines are maintained at 21-22,000 units, and can eventually complete this goal, hold the first chair position, worth paying attention!
No.2 Xiaopeng – Whether it can be treated with a boss?
May delivery: 5686
Xiaopeng car in May sales, although it was pressed, but this year Xiaopeng’s market momentum It is very fierce, and the delivery volume increased by 483 percentage year-on-year. The accumulated delivery volume increased by 427% year-on-year …
This back, Xiaopeng P7 Obviously the biggest hero, especially the launch of the lithium iron phosphate battery version, direct assist P7 sets a new high delivery amount, and contributed 3,797 delivery volume in May.
In addition, Xiaopeng will also launch two new cars this year. One is a small Pengpeng G3, which is medium-term change. The new car will no longer be founded by the hippocampus, and will be transferred to Zhaoqing Factory is put into production, and it is expected that there will be innovations in the design and configuration internally and more, or 140,000 will be sold.
Another model is a new compact sedan Xiaopeng P5. The price is expected to be around 15-.2 million yuan, which is expected to be delivered at the end of October. Xiaopeng P7’s market temperature continues to rise, plus new products to help out, believe that Xiaopeng’s next performance will be more prominent!
NO.3 which 吒 – Is it in the first echelon, luck still?
In May, 4508
In May, the second echelon of the new force of the car is successfully squeezed with the ideal car. Open, enter the sales sales listName, it seems that the market status of new forces is really not very stable, it is easy to change. However, the delivery volume is only less than two hundred units than the ideal, whether it can continue to wait and see its subsequent market performance in the first echelon.
Territory believes that the principles of cars are so obvious, although there is a luck factor (ideal new car storm), more, it is still a role, also Calculate thickness.
Currently, there are many models such as V, N01 and U PRO, and emphasize high-end luxury ideals, which is different. The main market, low-end markets, also meets the needs of many consumers.
Among them, which 吒 u pro has entered the procurement list of multi-provincial official cars, which clearly helps its sales rise. In addition, the car also cooperated with 360 groups, follow-up will strive to break through the intelligent network technology … Which is relying on the combined car, there is government support, and Internet company helps, the future potential is not underestimated.
NO.4 Ideal – New car listing, old users are “cut off”?
Currently, ideal is only an ideal one model, 4323 sets in May, and it is also good. The results. However, the single-handed land is better than the other opponents, “the car is more popular”, and it is necessary to speed up the construction of the product matrix.
At the end of May, ideal is to launch 2021 ideal one, new cars have been upgraded in terms of battery life, intelligent system, etc., and the price is only 10,000 yuan. This is quite attractive to new users, but it has enroces the dissatisfaction of old users.
For the old owner, ideally, there are a few points of “cutting the leek”, after all, the new model is relatively old Upgrade projects up to dozens of projects,At the same time, the performance advanced is not much expensive, and it is indeed possible to cause the original owner’s mental imbalance.
This episode may be the main cause of the ideal one delivered in May, but the order of the new model should be able to drive data. However, if it is ideal due to such practices, the word-of-mouth is declining, and even affects the good feelings and confidence of the brand, will it be lost from the long way?
NO.5 zero run – from “zero” to enhance brand image, how easy is it easy?
March delivery: 3196
In May, the delivery of zero run is 1226 percentage year-on-year, which is the largest player in the list. . However, the front run is also awarded to have a goal to make yourself: 60,000 units, but in May, the accumulated delivery volume has not exceeded 10,000 units, and the general probability is difficult to complete the annual sales target.
After all, the absolute main force of the sales of zero-sports car is zero run T03, which sells mini-pure tram months in this price of 5.98-7.58 million yuan. The sales volume is close to 3,000 . However, in the miniature pure electric market, in addition to Changan Ben EV, Roewe Klewo Clever, etc., there are absolutely overlord Wuling Hong Kong MINI EV, and the market space left to zero run T03 is limited.
Zero runs there is another small electric vehicle – S01, the main “cheapest double door coupe” , “100,000 yuan, frameless door” and other selling points, is sent to the brand. However, this so-called two-door coupe maximum power is only 125kW, peak torque is 250 nmIddot; M, from the outer, power to the brand, in fact, the smart sports car in the minds of consumers, and finally can only laugh.
Now, the zero run has launched the first medium-sized pure electric SUV-zero run C11, the price is 15.98-19.98 million, the design looks downIt is good, but the new car will wait until September, and I don’t know how much sales for the zero running brand?
Write in the last
It can be seen from the list of the top five in May, these brands have been successfully broken. Consumers’ impression on “new forces is PPT products”, from brand building to model delivery, they have gradually embedded. However, from the overall volume, the market share of the new power of autonomous car is still small, and the influence is also limited.
The news indicates that Tesla only obtained only 9800 orders in May, down 45.6 percentage, although Tesla’s depression provided opportunities, but new forces were still facing Nervous competition situation. In addition to the chip shortage, Hengda’s Hengda has opened a summer test. It is expected to start a lot of delivery next year; Huawei is not a car, but it has strong “belt ability”, with Huawei cooperates two Week orders broke …
With Baidu, Xiaomi and other Internet companies also admit car, the new energy car market in the country will “fairy fight”, I don’t know Come, Xiaopeng and other “yuan” can accumulate advantages to laugh and laugh? Welcome to the “The Car Domain”, leave a message in the next review area, share your opinion on the new power of domestic.