Speaking of “520”, you will definitely think of romance, this day, we will express love in a unique way. And Dongfeng Peugeot, as a brand with French gene, of course, will not regret to love the owner. On May 19, Dongfeng Peugeot was the theme of “New French New Experience – 520 Super Brand Day Pets”, issued a new lion pollen ecotropic operation mechanism and action plan to open a new round of pet powder. mode.
Dongfeng Peugeot “New French New Experience – 520 Super Brand Day Pet Powder” Lion ‘”Tour
2021, is Dongfeng Peugeot Brand Entering the 18th year of the Chinese market, in order to bring high quality, high-quality products, services and car experiences to Chinese consumers, Dongfeng Peugeot clearly clear new brand positioning – high quality brands in the enterprising, and in 4 At the Shanghai Auto Show on the month, the new “Lion Shi” and the release brand “New Lion Strategy” were officially enabled, and the brand rejuvenation journey was fully entered.
In order to cooperate with brand rejuvenation, Dongfeng Peugeot launched “5 heart guard and upgrade”, and extended the “4 保 加 码” policy, bringing a seven good gift for consumers: Insured plus code, warranty, plus code, maintenance plus ceremony, insurance plus code, buy a car upgrade ceremony, change the car upgrade, the interconnection ceremony.
Shi Liangjun, Senior Director of Dongfeng Peugeot Brand Department, said: “All of these actions are based on customer demand and pain points, such as when consumers are buying a car. It may be concerned that there is a new car existed ‘high-definition’ phenomenon. There is no guaranteed value after the listing. In this regard, our ‘Sikao Policy’ gives two heavy promises. First, buy a year of protection, If there is an official promotion within a year, it will compensate the difference between the owner; at the same time, Dongfeng Peugeot is also committed to the eight5% discount on 85% discount, and the two-year festival payment is repurchased, three-year discount, Let Dongfeng Peugeot in terms of preservation protection, he promoted to the first echelon throughout the industry. “
Dongfeng Peugeot brand sales Senior Director Shi Liangjun introduced brand rejuvenation and new lion strategy Stage sexual progress
Previously, Dongfeng Peugeot “5 heartProtecting action, after the implementation and promotion of the full value chain, it has been achieved. As of May 17, Dongfeng Peugeot “Rescue 2 hours arrive” customer satisfaction 100%; “General Manager Hotline Service” to do 2 hours Reply, customer satisfaction rate is 100%; “20% discount on maintenance contract package” has sold 28726; “More than 6 years of first owners give 1 basic maintenance” benefits 95,746 owners. 
Up to 2020, Dongfeng Peugeot has won the trust of 2.8 million car. As a full-value chain, “customer-centric” concept, Dongfeng Peugeot has been committed to creating a digital owner with the majority of lion powder, cure, sharing. Ecology circle. To this end, Dongfeng Peugeot has built a lion friend exchange, the Lion King Alliance, etc., optimizes the owner’s digital experience, and achieves unimpeded with the owner, fast and efficient communication. At present, Lion Friends have provided the owner from line Under the way, from the full-time intimate service of travel to life, including: reservation maintenance, car classroom, integral mall, and rich car game activities.
In this 520 super brand day pet powder In conducting “lion” activities, Dongfeng Peugeot Innovatively introduced the lion pollen committee and points bank mechanism, rejuvenating the lion pollen ecotropic circle.
Dongfeng Peugeot Brand brand and Ma Li, senior director of public relations, introduced the lion pollen committee and points bank
Dongfeng Peugeot Brand Brand and Public Relations Senior Director Ma Lei introduced that Dongfeng Peugeot will set up a lion pollen committee, depth of the owner and consulting group Participating in the brand’s planning and decision-making, solve existing problems, also planning the future direction. The Lion Member will be an organized organizer who is voiced by the owner. It not only contains the organizers of all over the bidding, but also the management of online forums In addition to the diversified car owners. At the same time, Dongfeng Peugeot technology, service, brand personnel will also join the Lion Membership, listen to the true car owners, and constantly optimize the brand, products and service experience, let Peugeot The direction of the owner is expected to grow. 
Dongfeng Peugeot awarded the first batch of lion pollen committee members
In addition to forming a lion pollen committee, Dongfeng Peugeot also The integral system is fully enhanced.
The first is a comprehensive upgrade of the personal integral system, and the personal integral acquisition channel will be raised from 5 channels to 10. The new five channels have “Organization or Participation Car Association Activities, Che Youhui Certification, Integral Mall Activities, Participate in Brand Creating, Increasing Social Interaction / Content Sharing” and other formation.
In terms of personal integral equity, the integrated mall gift is fully rejuvenated, more exquisite products, more categories, and expands the eight major categories of new ways of life, covering the owners’ life.
In terms of personal integral value, Dongfeng Peugeot brand will provide official subsidies for the integration mall gift, the gift exchange threshold is lower, and the score value is further improved.
It is worth mentioning that Dongfeng Peugeot will also introduce this innovation mechanism for the first time, and create a virtual bank for all lion powder. Dongfeng Peugeot will invest 100 billion points at a time, as a basis for the integration bank. At the same time, every recommended purchase or increase the model of the car, the brand will additionally inject 20,000 points for the increase in the rights of owners. It is expected that at least 100 million points will be injected at least in 2021.
Pets no limit, continue to add code! In addition to the above-mentioned pet policies, Dongfeng Peugeot also sets the user group purchase activity in the “520 Super Brand Week” activity, launching “520” plus code policy. Users can enjoy 5 major rites, “Interactive Rites”, “Entering Car”, “Test Drive”, “Booking Car”, “Try”, “Trial”, “Book Car River”; Suitable for new 4008 / new 5008 models 5 Heart Guardian, “4 保加 码” 2 exclusive security; and “0 pressure car purchase” policy to enjoy 36 period 0 interest, providing users with all-round equity guarantees.
It is worth mentioning that in the 2021 Wuhan Auto Show, the Dongfeng Peugeot will also be shocked by the new French SUV family, and will release more surprises, so stay tuned!