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November sales BBA Interpretation: BMW luxury brand is expected to win the 2019 championship

In November, Mercedes-Benz, BMW and Audi has announced its own sales data. From the point of view month cumulative sales of BMW brand includes the MINI even better performance, while Audi is an advantage in terms of sales rose. From the point of view of total sales this year, BMW is still leading, followed by Mercedes-Benz, who both won this year, is also quite Aspect. Let us one by one for each brand sales analysis.

From the sales point of view of the BMW brand in November, BMW (including MINI) sales in China reached 68,366, Audi continues to lead and Mercedes-Benz, and a clear trend of rising sales, an increase of 12.1 percentage. In the domestic automobile market downstream environment, the BMW brand can achieve more than 10 percent year on year increase was not easy.

In addition, the BMW brand 11 months ago total sales reached 655,783, an increase of 13.6 percentage, far more than the Audi and Mercedes-Benz. Whether or monthly sales total sales of BMW brand currently ranked luxury brand first. With the November sales growth once again, BMW expects sales this year will hit a new high. If BMW brand sales in December remained stable, the 2019 luxury brand sales champion or Whispering BMW brand.

from the specific configuration of the BMW November sales point of view, the contribution of the BMW 5 Series, BMW X3, the BMW 3 Series is the largest. Where the BMW 5-Series sales in November was 15,444, an increase of 14.5 percentage, January-November cumulative sales reached 146,600, an increase of 7.1 percentage; BMW X3 sales in November was 11,691, an increase of 79.8 percentage, January-November cumulative sales of 110,892, up 404.6 percentage rose; sales of the BMW 3 Series in November was 10,626, down 8.2 percentage 1– cumulative sales in November was 98,748, down 18.3 percentage.

everyone is very concerned about the new BMW 3 Series sales in November, the chain increased, new car sales growth trend evident. Guangzhou Auto Show in November, the new BMW 3 Series has launched a series of models 320, 330, and further enrich consumer choice, Ash believes the new BMW 3 Series sales in the future there will be a great breakthrough.

In addition to the BMW brand in the domestic market performance is relatively good except for sales in the global market is also relatively good. November 2019, global sales of the BMW brand rose 2.9 percentage reached 194,690 units; the first 11 months this year, total sales rose 2.4%, to 1,972,394 units. Among these, the BMW Group electric vehicle market in the larger harvest, its November sales rose 18.4 percent to 17,480 vehicles.

from the BMW Group’s overall planning in the electric market point of view, by the end of 2021, on the road of electric vehicles will reach 1 million. In 2021, the BMW Group will achieve a quarter of electric cars sold in Europe. Prior to 2023, the brand will offer 25 models of electric vehicles, of which more than half will be a pure electric vehicle.

Ash reviews:

5 Series, X3,3 Department and other models are the BMW brand’s main models, with their steady play, brand sales in November continues to lead the Audi and Mercedes-Benz. BMW brand this year in January-November cumulative sales performance is relatively good, it is also promising to win the 2019 luxury brand sales champion.

Audi performed poorly in the first half, the second half began to force Fortunately, it has been three consecutive months to achieve sales of over 60,000 vehicles. In November, Audi sold 67,402 new cars in China, an increase of 16.8 percentage; cumulative sales in the first 11 months of this year reached 618,596, an increase of3.5 percentage. However, the Audi brand’s total sales compared to BMW and Mercedes-Benz brand has a certain gap.

Audi brand in 67,402 new cars in November sales in, A6L, A4L and Q5L still help the brand achieve major sales growth models. Among them, the Audi A6L sales in November reached 16,541, an increase of 13.6%. January-November total sales reached 112,727, down 14.1 percentage; Audi A4L in 1– reached 154,252 cumulative terms of sales in November, an increase of 4.0 percentage; Audi Q5L sales in November was 14,100, an increase of 62.8 percentage, become luxury SUV sales champion. And it 1– cumulative sales in November was 124,250, an increase of 12.3 percentage.

With the e-tron, listed Q2L e-tron models, Audi’s future in the new energy market also has room for growth. Future, Audi e-tron Sportack, such as the Audi e-tron GT models will be put on; to 2022, FAW – Volkswagen Audi will introduce 10 models of electric vehicles, covering all levels of market segments. By 2025, Audi will launch 20 models of electric cars and plug-in hybrid models 10 models. Luxury brand in the new energy vehicle market showdown drama has only just begun.

the performance of the Audi brand in the global market is also worth noting, in November of this year, Audi’s global sales reached 163,400, an increase of 23.1 percentage; 1–11 months, Audi’s global cumulative sales of about 1.6696 million, an increase of 0.7 percentage.

Ash Comments:

Although Audi 11 monthly sales performance more eye-catching, but cumulative sales in the first 11 months of this year as opponents. It is reported that, in 2020, Audi will be the CityField launched 20 models of new cars, including the facelift Audi A6L, facelift Audi A4L, the Audi Q7 facelift, etc., while the Audi e-tron will be made in China, these models will also bring contributions to the overall sales of the Audi.

China market continues to be Mercedes-Benz’s largest single market, Mercedes-Benz November sales reached 57,901, an increase of 11 percentage, although sales in October compared to the little difference, but over the years became the Mercedes-Benz the best November sales record; while cumulative sales of Mercedes-Benz on the previous 11 months it reached 640,933, an increase of 6.3 percentage, currently with BMW’s cumulative sales of smaller difference between the two luxury brands will compete for this year’s final sales champion.

Mercedes-Benz GLC sales in November was 13,372, an increase of 73.2 percentage 1– cumulative sales in November was 128,737 , an increase of 16.2 percentage; Mercedes-Benz C-class sales in November was 13,214, an increase of 20.5 percentage 1– cumulative sales in November was 150,462, an increase of 9.2 percentage; Mercedes-Benz E-class sales in November was 11,072 , down 17.1 percentage 1– cumulative sales in November was 142,145, an increase of 8.4 percentage

November 29, the new China-made Mercedes GLB officially listed, the new car. priced at 31.48-35.48 yuan, positioned seven luxury compact SUV, the new car also appeared to be brand new sales growth. In addition, EQC will contribute certain sales of Mercedes-Benz in the new energy market.

on the global market, the Mercedes-Benz brand (excluding smart brand) January-November cumulative sales of 2,133,594 vehicles, up 1.4 percentage, and a record high. Which sold in November was 209,058 units, up 5.3 percentage achieve a monthly sales exceeded 200,000. In addition, smart brand 1-11Month cumulative sales of 105,600 vehicles, of which sales for November 9355, while cumulative sales and monthly sales are down there.

Ash Comments:

Mercedes-Benz in November though not the BMW brand sales, but the cumulative sales point of view, it is still a luxury brand sales crown this year’s contenders. With the listing of GLB, the 2019 Mercedes-Benz last month’s sales are expected to be further enhanced.

From November Mercedes-Benz, BMW, Audi three luxury brand sales point of view, the BMW brand led the way, monthly and cumulative sales are eye-catching performance. Luxury brand sales crown in 2019 of who gets the final? Mercedes-Benz can achieve go-ahead? Audi will counter-attack? BMW can stabilize the situation? Ash will be the first time for everyone to interpret in sales in December after the announcement!

Finally, give us throw a little interactive question this year Mercedes-Benz, BMW, Audi has launched a new car, your favorite model is? Welcome message exchange.

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