[ Chexun Wang reported ] on the Guangzhou auto show, Lamborghini bring two hot models, the latest generation of super sports car Huracaacute; n EVO Cabriolet and Lamborghini Urus also debut, the perfect interpretation of the Lamborghini brand DNA. In the remainder of this show, and in the exhibition apart, Automobili Lamborghini mainland China and executive general manager of Hong Kong and Macao Mr. Francesco Scardaoni also gave an interview to the media, detailed answers to questions about the Lamborghini product, the following interview.
Q: Lamborghini headquarters, large-scale investment phase Urus production base has been successfully completed. Urus now are not already entered into the largest production capacity?
Francesco Mr. Scardaoni: our ability to realize production to full capacity, but the specific capacity utilization still be based on market demand, which is based on the number of orders received to arrange production, in order to ensure exclusive Lamborghini brand and products. This is not just for cars Urus, Lamborghini’s other product lines are true.
Q: sales target this year Urus is not already done? What’s new plans for next year yet? Aston Martin has just released DBX, Urus will affect whether sales?
Mr. Francesco Scardaoni: 2019-year sales plan has been basically completed this year, Lamborghini sales performance in China will hit another new record. According to the data we currently order store point of view, 2020 will continue to maintain strong growth momentum, we expect there will be a better market performance.
us for Lamborghini in the Chinese market is very satisfied with the first half of this year, China has become the world’s second largest Lamborghini single market. Although there are a growing number of ultra-luxury brand into the SUV market, but Urus is a very unique, a unique existence. becauseIt is a combination of excellent performance super sports car and SUV comfort and versatility of all-around models.
From the point of view of its performance parameters, it is from zero to 100 km / h so long as 3.6 seconds, from 100 kilometers per hour to a stationary braking distance required only 33.7 m a top speed of 305 km, can these data are comparable and ultra-running, it is far superior to many other SUV models.
Of course, the outstanding performance not only reflected in the above parameters, driving its handling is unmatched, based on these two points we will not worry about other brand competition.
Q: Overall, the Chinese luxury brand’s target customers are increasingly younger, many luxury brands will also expand the customer base to target a younger crowd. The Urus will need to face relatively mature consumer groups. Lamborghini balance how this problem?
Mr. Francesco Scardaoni: for the luxury brand to attract and focus on younger customers this Lamborghini is not strange, since from many years ago, Lamborghini Huracaacute; n and Aventador this two ultra-running product line, it has attracted a large number of very young customers, our customer base in China in the global point of view is the youngest. With the Urus after the launch, the average age of our customers slightly increased some, and now the average age of owners is probably about 36 years old. Nevertheless, Urus succeeded to attract a lot of young customers.
In fact, we want to balance the characteristics of different products to both customer groups of different ages. For example, car Urus combines outstanding performance super sports car and SUV comfort and versatility, so for mature side customers who want to travel with the whole family together, Urus is definitely the first choice. Meanwhile, Urus has a unique cutting-edge design, very young, so a lot of young customers are also attracted by Urus, and my friends feel the speed and passion Urus brought together.
Therefore, we can see the activity in the market, Lamborghini has not only married, more mature business people, we could see a single or with a partner younger customers, because they They are attracted by the representatives of the Lamborghini passion and outstanding performance.
Q: You just talked about the first half of this year, China has successfully emerged as the Lamborghini world’s second largest single market. How Will the Lamborghini look at the Chinese market?
Mr. Francesco Scardaoni: China’s auto market is constantly mature, especially the ultra-luxury car market. Before about five to seven years, China’s luxury car market is growing very rapidly, and now growth is slowing, however, this growth is sustainable, the market is more mature. In fact, this is good for the manufacturers concerned will allow us to better predict the market and make detailed planning, it will not be taken by surprise.
In addition, the super SUV in this market segment, we are also expected to have the same law of development, at present it is still in a phase of vigorous development, more and more brands to enter the market, the size of the market each year doubled growth. We are confident that after a few years, growth will slow into a stable, long-lasting stage of development.
In addition to the size of the market continues to develop and mature, customers are constantly growing, today’s customers are very clear what they want, whether it is the vehicle design, quality or service levels, they now choose luxury car brand, not only to reveal the identity, the brand more to look forward to be able to show their individuality.
Q: As Automobili Lamborghini’s first based on hybrid super capacitor V12 models, Siaacute; n opens up a new era, whether it will help Lamborghini to create a new product line? It is the future V12 model generation models do? For the V12 models after what plan?
Mr Francesco Scardaoni: Siaacute;n Lamborghini introduced the first hybrid model, using a very innovative solutions. We used a low-voltage hybrid system, the motor is directly connected to the wheels; range supercapacitor applications to replace the traditional lithium battery, at the same weight, the super capacitor battery performance three times higher than the average; the same output power case, the weight ratio of three times lighter supercapacitor ordinary batteries; symmetrical power flow to maintain the same efficiency can be guaranteed in the charging and discharging cycles, become the most weight, the highest efficiency of the hybrid solution.
At present we are developing the next generation flagship model, the company in testing and evaluation of several different power solutions, do not rule out considering Siaacute; n used in hybrid program, but it has not yet determined. Because Lamborghini concept cars are always to be in line with our brand DNA, driving passion is a very important aspect, especially for flagship model, we hope to explore the limits of technology.
Q: The Chinese market is equivalent markets in other countries, what characteristics do?
Mr. Francesco Scardaoni: First, from the perspective of the market, changes in the Chinese market is very fast. Therefore, we need sustained attention and listen to the voice of the market, we must continue to adjust the delivery of business strategy, products according to market changes. Figuratively, the Chinese market is like to participate in the rally, must constantly be adjusted according to the current situation the next line, ready to make adjustments, but in other markets the operation is equivalent to a straight section of the road start, change is relatively small, also more boring. Other markets will be more predictable, the Chinese market is more difficult to predict, but it is also the charm of Chinese market lies.
From the perspective of customer behavior, we found that Chinese customers will be considered in the choice of brand even more comprehensive and able to meet the needs of the brand and highlight its individuality. Many times they enjoyed a certain car, but because the brand does not meet the lifestyle they desire, they will not necessarily choose the brand, therefore, lifestyle brand represents is vital to China’s customers in terms of of. Chinese customersWill release a comprehensive measure lifestyle brand products, brand positioning and brand represents. It is also based on these characteristics of Chinese customers, we chose Luo Jiedu He, TechnoMonster and LA PERLA brands such as cross-border cooperation, carried out a series of class lifestyle market activities.
Q: The Chinese market compared with the age of the owners of overseas markets, is younger or more mature?
Francesco Mr. Scardaoni: Chinese market to car owners to younger ages. From the three product lines include Urus, Huracaacute; n and Aventador On the whole, the average age of Chinese customers is probably about 36 years old, while the average age of clients in the US for nearly 40 years.