the trend goes, style remains, in the last century, Chanel uttered these words, he has been praised by the fashion circle. Change is the trend, year after year, day by day trendsetters are always turning direction; the same is the style, this style is the real soul.
compared trend and style, though the presentation is a kind of appearance, the latter than the former is certainly more lasting and stable. But a closer look at the dialectical relationship between the two, and perhaps a beginning of the establishment of style is not the trend when the waves rippling. Those who experienced the time of panning trend will be gradually established as a style, a look that is known to be people of the symbol, and thus establish its own class there is no sense of otherness.
Like the automobile industry, often the emergence of so-called explosion models car, and can truly be regarded as a quot; classic quot; models, is rare.
explosion models cars and classic cars often have no Chinese car
In recent years, the rapid development of China’s auto brand, many models have come out blasting, sales of some models has even reached the one million level. But in the Chinese automobile market still lacks a like Beetle, Fiat 500 this way, known as quot; classic quot; models.
The reason, BAO master that, behind the still favorable factors are not yet mature results. Although my country’s auto started earlier, but after the partition of historical reasons, the real point is still in force after the nineties of the last century. And this short span of three decades, China has experienced a car grow by leaps and bounds, consumer preferences for cars, but also experiencing Department vehicle models from northern Russia, Japan to the east, to the influence of Western European and American models. Today, the Chinese consumer tastes are still elusive.
On the other hand, due to the national products in the flourishing Chinese market, Chinese brands to choose their own strategy for many years, is also feeling the stones over river, constantly trying to change, to bring it closer to the needs of consumers. But in design, technology, brand level,But always in the adjustment, the lack of consistency and coherence of the theoretical basis of belonging to their own identity. But if we look back at the classic products, you will find in these three dimensions, they always have their own stick.
to the Beatles, for example, it is the birth before World War II, but then the German design community already begun to function and APPLICABILITY mainly in the form of a simplified design style. Here have to mention Germany known as the father of modern industrial design Peter middot; Behrens (Peter Behrens), which is the first advocates of this idea, he has been advocating: Art by reducing production costs, improving arts production efficiency, the comprehensive and overall artistic involved in modern human life.
Under its influence, like the modernist architect Mies middot; van der Rohe (Mies van der Rohe), Gropius ( Walter Gropius), Le Corbusier (Le Corbusier), who will flourish in Germany designed this concept, then people have been familiar quot; Bauhaus quot; (Bauhaus, also be understood as a modernist style ), Ulm School of design (HfG) are also affected.
especially leaders Ulm School of Marx middot; Bill (Max Bill) and Otto middot; Asher (Otl Aicher) Couples they advocate quot; designers and engineers must stand on the same basis of cooperation, both because of the different thinking face, so that it can fit through a complete technology, functionality, aesthetics, human factors considerations in all aspects of engineering, the highest level of achievement design.
and the main architects of this concept and the Beatles Ferdinand middot; (Ferdinand Porsche) Dr. Porsche with the notion, and the influence Porsche family as a whole, including future generations to understand and apply for design. This alsoIt explains why the same from the Beatles to become a treasured classic 911 series, in form and function have a little similar, because both are based on pragmatism and focus on the future design philosophy of both, during product development.
Of course, the success of the Beatles, as well as one of the most important ideological basis, pragmatism and focus on the future of design style, all have a common goal , the general public is the most extraordinary design, to create a good product to create happiness! Fancy design is bound to bring unnecessary waste, and focus on the future is designed to reduce the huge costs to consumers in the future frequent replacement brought as much as possible. Only true for the majority of the people served by the products, are more likely to become a classic. This idea is also to follow the classic product specified in the roadmap.
For example in 1957, the birth of the Fiat Nuova 500, and 1959, the birth of the Mini Cooper (BMC then to Austin and Morris brand sales, until 1961 was in the form of mini sales) are under the influence of this thought came into being.
The classic Chinese new ideas: retrofuturism
China is not only if you want to build a explosion models, but can called classic models, we need to do? BAO immature master limited personal opinion, I believe that Chinese brands need to make good use of China’s own advantage – culture. China has a 5,000-year history, the culture can be so forever secret, perhaps out of respect for our culture, history itself, as well as for tolerance and absorb foreign culture.
of the above-mentioned World Classic Car Fiat 500 (Nuova), Mini Cooper are also excellent in adhering to the philosophy of pragmatism and futurism the foundation, to play their respective advantages. Specifically, give full play to the Fiat 500 Italian-style romantic style, with a convertible design ease the shortage of steel distress; andBritish favorite motorsport, the Mini is such a car, tuning became possible to win the Monte Carlo Rally quot; bulldog quot ;, so that the movement of genes have been associated with the left and right in with the ancient Mini models.
and recently out of the Great Wall Euler quot; retrofuturism quot;, BAO master that perhaps build quot; Chinese classics quot; the good ideas. Previously many classic cars, already at the level of theory and practice paved the way for future generations, uphold respect for national identity Chinese history, culture admiration, tolerance and good at learning, able to do quot; brought forward quot; work, for our own to create a classic car has a huge help.
and quot; Kai quot; the difficulty is to create an absolute classic cars. Although practitioners had previously proposed: quot; new ed inferior to quote an old, ancient carved carving eventually wins today quot; remarks, but BAO master view, if our focus is to build an enduring, was later the admired classic cars, and that such an approach is no longer appropriate – because in addition to inheritance, more important is the inspiration for the future. So, BAO master that the proposed Euler quot; retrofuturism quot ;, is quite bold visionary ideas.
China’s classic car has been on the road
why quot; future revivalist quot; is a good idea? Above all, to talk about China’s cultural core. China’s words, the meaning behind it is, quot; quot ;, moderation moderation is not mediocre, but just the right meaning. If you want to create a classic model, we must do a good job in the past and, in particular, is just the right degree of commitment and good before the start.
we look at Euler good cat design is a good example of this appropriately. From the side view of the front face of the vehicle, with simple and smooth lines, smooth, stretch ratio, adding a lot of small circular design elementSo the whole car looks very comfortable, cute, and even has a glimpse of those classic cars of the sixties of the last century.
If we can move the back sight, rear window slight tilt angle of the roof line and the color line, is formed a two-lane parallel to the Z-shaped, coupled with the rear wheel arch, slightly Lueqi waist muscles, saw the playful and corners of this era models. The whole over-ride natural, rubbing correction did not contrived.
But the most surprising is the author taillight design, vehicle design called the crowning touch. At first glance like no taillight design that allows concealed in the rear glass of the rear lights like fireworks bloom as stunning when lit, the so creative justifiably claim to have in contemporary quot; enlightenment quot; exploits, absolutely worthy quot; future quot; word.
Besides the car interior design, simplicity and texture are summarized BAO master keyword. Into the car, a brown and white mix, with a through-type air conditioning vent, so the whole car down clear visual experience, but concise. If you must pick a slightly more complex design, is the button area below the control, such as specially designed BAO master once test drive a 1957 annual production roadster, the buttons are everywhere fusion of metal exquisite sense of feeling machinery and jewelry. Such visual senses, as if people back to the fusion of the real and romance, passion and restraint fantasy era.
interiors quot; brought forward quot; already out, and quot; Kai quot; is reflected inadvertently, retro and modern form one out of a dark match, so both live in harmony. Behind the two large-size LCD screen is a vehicle for eco-smart support, not only can enjoy online music, online radio stations, online news, illegal queries, booking, check the weather, market applications and other services, while remote control smart home appliances, the phone also supports remote start the vehicle, allowing the vehicle to be future-orientedIntelligent Terminal.
Moreover, customized IFLYTEK 3.5 system, the entire vehicle voice control and application control, safer allow the driver at the same time, but also people and exchange beyond the vehicle had a single driving level. Meanwhile, L2 + grade automatic driver assistance systems, high-definition camera +12 6 super sensitive radar satellites combination, but also to the security level of the vehicle more in line with the needs of future cars.
BAO most recognized chef, is a good cat Euler vehicle FOTA support remote upgrade, which means that the vehicle uses a future-oriented high speed and efficiency of electrical and electronic architecture. This will make the car quot; good cat quot; can continue to become a software upgrade, continue to implement the smart car of evolution.
and these intelligent technologies, it is in recent years, gave birth in the Chinese market, and more and more Chinese consumers and the world consumer recognition of the field. In this area, it can help car companies more quickly and accurately understand the consumer pain points in using the product, as well as the core demand, and achieve rapid iteration and improvement. It is also, Internet technology is more developed Chinese market has unique advantages. Strong demand + strong technical reserves, allowing Chinese brand compared to foreign brands better understand and meet the needs of Chinese consumers, and most expected the birth of most classic cars for the Chinese market.
future classics from everyone involved
mentioned above, the development of Internet technology is a substantial car birth the evolution of the industry, one important point is that the Internet link technology allows information to become more convenient and faster. Whether it is cars, or other products, as long as make good use of the Internet this tool, it is possible to efficiently create good products that best meet market demand.
for example, has a lot of cutting-edge companies, began using the Internet to communicate, the ability to collect, to achieve their own products, brandsImprovement and evolution.
and the Euler good cat Zhengminghuodong eight global car color, similar to that of a good idea. The decision to the user, so that young people like to participate in the actual build cars in a new era of more active to join them. This not only allows users from Euler brand and is getting closer, but also through the wisdom of young people, so that Euler brand to further break their own limitations, to achieve break circle of evolution.
to point out that this is not the first time Euler quot; crowdsourcing quot; concept cars, into their evolution among R1 Euler had renamed quot; black quot ;, the user is actually given. Today, brands are still deep Euler users to develop, let quot; to create quot; quot; cross-border quot; quot; broken circle quot; these ideas, integrated into the brand DNA.
look to the future, BAO master that, Euler is through product development, design, technology, and brand concept such as dimensions, to create a set of exclusive , the new repairer philosophy. China’s automobile market may need a time after baptism, so that people can empathize and from the heart to love of classic cars. Euler appeared a good cat, so I see hope.