all midsize SUV car prices are inevitable to conduct benchmarking and Highlander, car prices have even boasted that you want at the altar Hanlandala, but still no one today can midsize SUV succeeded in doing, that really is not the force of their products? I believe there is no perfect strength so did not dare clamor it. Today we want to take you to find this modern Santa Fe in power regardless of performance, technology configuration or body size were Bihanlanda with even better argument, but is sold, but the Highlander, is this why?
take a look at the price of two cars. Shengda official guide price of 202,800 yuan -27.28 million, but there is a certain discount rate at the terminal; and Highlander official guide price of 239,800 yuan -32.58 million, not to mention the discount rate, even some China also needs to increase to mention cars, so the price is actually sold, but Santa Fe Highlander? Let us look at their dynamic parameters of it.
wins of the entire department is equipped with a high-power version of the 2.0T engine, presumably himself know if equipped with a low power even more sold, but the Highlander, maximum engine power 230Ps, peak torque of 353Nmiddot; m, the match is 8-speed manual gearbox, the carrying amount of data still looked very good, so let’s take a look at the Highlander. Highlander whole system is mounted 2.0T high engine power, maximum power of 220ps, the peak torque 350Nmiddot; m, 6-speed matching manual gearbox, the power parameter from this point of view no matter what aspect headrest We have no advantage, right? We all know that the car engine is the “heart” part, is particularly important for the car, the modern Santa Fe for more than although the dynamic parameters of the Toyota Highlander, but in terms of quality and energy, “Toyota does not really bad,” a higher under it? In addition, the chassis tuning Highlander also has better performance, I believe that sat in the comfortable people say, this is undeniable, right?
Now when it comes to comfort, it may wish to look at their performance space.
from the tableWe can also see, the modern Santa Fe has a better body size, especially its wheelbase parameters, which means that Santa Fe has a better use of space, but still why did people choose Shengda it? I personally think is the winner of the whole system using six layout caused, although 6 to provide a more comfortable ride space, but also eliminates the need for a two-year examination of trouble, but for most consumers, we prefer can seat more people to buy the 7 car, while Santa Fe is only 6 to choose from, which makes Shengda virtually lost a part of consumer users.
wins in a similar configuration to go up to our own brand of automobile route, to give consumers everything configuration options, to the dazzling rich, but how many can configure the practicality of a matter of opinion; and as the old Toyota Highlander, in order to reduce costs in the province can save the configuration, just to give you retain the most basic configuration of practicality, even as far as the top model of light a light source using a halogen lamp further, makes it hard to understand.
However, we consumers choose the brand of the joint venture is the primary cause of its quality assured, Toyota Highlander has experienced years of market tests, We have accumulated a large number of holdings and market reputation, Toyota Highlander and therefore has a higher residual value, plus Toyota itself the accumulated popularity, which makes consumers more willing to believe the old Toyota Highlander. By comparison, modern Korean cars Shengda late start, the technology is relatively immature, coupled with the rise of my country’s independent brands, to a certain extent, also to seize the victory of the modern market share, making Beijing Hyundai brand influence weak, low market hedge rate, plus a wide range of alternative models in this price range, it also allows consumers will not choose Highlander choose other brands, sales once again virtually on the Santa Fe a blow.
summary
Korean cars have always been, and my country’s own brands take the same route, are based on the price consumers pay more to impress, so I personally that modern Shengda if prices lower, might be able to grab more market share, because modern Shengda product strength in my opinion is not weak, especially in view of the performance space, whichThe same level which has a good level, but because the brand influence is weak enough to lead to sell Highlander good, but the brand reputation and not half will be accumulated, which requires long market test, but anyway, Shengda still hope in the future can be better and right.