From 2006 to 2021, FAW Pentium has gone through 15 years of journey in the process. FAW Pentium has created many brilliant records. For example, the first generation of Pentium B70, started the horn of the high-end car market in the autonomous brands. On the 15th anniversary of FAW Pentium, Pentium held a brand strategy conference and released a lot of information.
Although the sales volume, FAW Pentium can only be considered a second line in an independent brand. One of the brands, the first-line brand, Geely, Chang’an, the Great Wall has reached the scale of 1 million units. However, the Pentium car is backed by the resource advantage of the FAW Group, in terms of product development and technical strength, in fact, the first echelon of the independent brand, from the recent time Pentium brand, the intensive product is released, the Pentium car also has strength Brand upgrade.
At the 15th anniversary brand conference, Pentium announced that the brand is positioned into a medium and high-end brand in China’s mainstream auto market. It is obviously a relatively high dimension of the brand. In the future, the Pentium brand may develop into a self-high-end brand that can be comparable to packets, wey, and territories.
[2] Product upgrade 
On the product, FAW Pentium will accelerate the product layout, announced at the press conference, will Accelerate the market layout at the speed of two main models per year. In 2021, two new models of E01 and A Cross were launched. By 2022, the layout B-grade MPV, A00-level EV two new models. By 2025, a richer product lineup is achieved, covering all of the market.
[3] Sales target
On sales, FAW Pentium has been developed for 2021 to 2023 to achieve 300,000 vehicles. Production and sales size. From 2024 to 2025, it will grow in the TO C market and the To B market. All products have completed the upgrade, realizing rapid growth, 600,000 production and sales, and through the chance of chanceTo operate millions of challenges to business.
[12] New brand logo release
At this Pentium Brand Strategy Conference, Pentium released a new brand LOGO, open the new chapter of the Pentium brand. This LOGO has four keywords, which are simple, scientific, digital, future, more recognition than the current Pentium logo, but also more future sense and technology. Compliance with the aesthetic needs of the current young people.
[5] New design language + two concept cars + three technical platform
FAW Pentium in the strategic conference It also brought two concept cars, which adopted a new design language, and new design has Yuemabows, as well as elevated design features. New Pentium modeling language, with “strong, pure,” as design themes. Based on this, the new Pentium style will be the core elements of the new Pentium brand family design with the shape of the “Yuema Curde” and “Lianheng”.
In technology, there have been three major technical platforms, which are intellectual platforms, Issue Issue, Issue platform, which is for platform architecture, power assembly, and vehicle system. Among them, the FMA architecture and the FME pure electrical architecture will create an unlimited equation “Issue”, a highly efficient traditional power platform consisting of 15TD / 20TD engine and 7DCT transmission, and a newly developed multi-electric drive system. The Issue Power platform, continuous improvement of product dynamics, economy. Finally, through the interaction of the infrastructure, the cockpit system, the network service and human machine interaction, it constitutes “intellectual platform”.
for the user, the biggest benefit is The final release of 518 interests announced. Bringing users a lot of useful commitments, such as the purchase of a car for free, 45 minutes maintenance time, full speed road rescue. Free replacement parts, free addition, oil, free accident trailers, whole-heart quality warranty.
If I have not remembered, this may be a car brand in China’s independent brand, the first car brand that realizes the whole vehicle lifetime warranty. It is estimated that the Pentium will have more and more automotive brands after the user’s lifelong warranty.
Future, facing a more fierce market competition test, FAW Pentium will take advantage of the higher requirements of the national brand car, continue the fifteenth anniversary, and open “China Pentium, more inwork” New chapter, let us wait and see! 