Author: Lin Hua
as Dongfeng Group independent brand passenger cars, “who carry the flag,” Dongfeng Fengshen is a step to break the market, “Red Sea”, towards the mainstream Front forward
2019 China’s auto market is still winter, according to information released by the Federation of view, October 65 percentage of car prices saw a decline of sales, of which 30 percent sales decline in car prices Daowu Cheng.
but still there are some car companies to shift as winter is to enhance the opportunities for self, by virtue of the force and improve product market for positive change in the environment to make to achieve a contrarian growth, which is Dongfeng Fengshen one.
November Dongfeng Fengshen domestic sales of more than 11150 units, up 47.4 percentage, growth of 44.7 percentage. Among them, September budding listing of “key man” Fengshen Yi-hyun became one of the main push brand sales, November monthly sales reached 5670, growth of 49.6 percentage, single-vehicle sales were accounted for 50.9 percentage of brand sales.
and this data is also fully proved, as the Dongfeng Group independent brand passenger cars, “who carry the flag,” Dongfeng Fengshen is a step to break the market, “Red Sea”, moving toward the mainstream front.
Hyun Yi Fengshen class-leading open China’s car coming the road
Throughout China’s independent brands, some car companies have from the previous “value for money” “quality bid,” completed the crossing, but the advent of Dongfeng Fengshen Yi-hyun, not only sounded the horn rejuvenation strategy, also announced the advance towards the era of “Chi bid” from “quality bid.”
from the “cost” to the era spanning the “quality bid” is the consensus of the lower-quality development of the Chinese automobile industry reached. With the changing times, consumers are increasingly high requirements of the vehicle, Chinese brand in the low-price competition has been very clear on this road to see the end. This, Dongfeng Fengshen on July just upgrade the main flagship AX7 has been completed across.
launched by Fengshen Yi-hyun, it is in the wisdom of ecology (the smart car, smart driving, intelligent configuration) to meet the young consumerWho needs comprehensive vehicles, also announced an important step from the Dongfeng Fengshen “quality bid” to cross “Chi bid”, while reinforcing passenger car product line, sales for the laid a good start, has multiple purposes.
to create a new national wave of boutique car market breakthrough “Red Sea”
With the car more and more younger consumer market, each car prices also launched the Young’s flagship product more and more, and it is in this wave of fledgling Fengshen Yi Hyun give consumers enough sincerity in the product and the selling price in the market at the beginning
Aeolus Yi Hyun new national wave of intelligent control car as a selling point, while incorporating “Chi, show off, moving the heart” of the four qualities, offers eight models, priced at 6.99-10.09 million to provide limited decade mileage warranty, the same level at the same price, it is difficult to find so long second paragraph provides car warranty services.
Aeolus Yi Hyun-based PSA Group’s new modular CMP global platform to build from, it is the global market in 2020 after the launch of the all-new C-Class modular platform, the technology level and Volkswagen’s MQB, Volvo and other CMA modular platform in Sunny first echelon.
As the first product of the platform, not only inherited Aeolus Yi Hyun European gene good high-rigidity body structure, to meet the standard E-NCAP star and of C-NCAP, while the key chassis parts also present Butler, Nexteer, Valeo and other world suppliers of high standard and adjust the WTCC / WRC chassis European champion gene, allowing the vehicle to ensure driving while bringing a more comfortable experience.
In the design, Aeolus Yi Hyun inheritance “Swallow middot; Atom” family of the DNA, interactively geometric design concept, Chinese aesthetic philosophy and modern technology perfect fusion. Interior places encircling space capsule design, integration of interaction design language to extend the visual effects, making sense of style and sense of space is more prominent.
Meanwhile, the car uses color motion Larry seats, large soft material, flat steering wheel movement, 10.25 inches MultimediaBody control high-definition screen, 10 inches and 7 inches touch screen air conditioning Bright LCD screen three-screen linkage can choose the easy way to light consumer preferences.
on the power car also provided 1.0TD 1.5T and two power options. Won the “Chinese Heart” Ten Best Engines of 1.0TD turbo engine maximum power of 92kW, maximum torque 196Nmiddot; m, one hundred kilometers fuel consumption of only 5.4L, compared to similar joint ventures 9 percentage fuel-efficient engine; 1.5T turbocharged engine maximum power 110kW, maximum torque 230Nmiddot; m.
The drive system uses a Getrag 6DCT transmission, the transmission efficiency of up to 97 percentage, while meeting emission standards country 6b.
It is worth mentioning that the configuration is very superior Aeolus Yi Hyun, new cars equipped with a level L2 + intelligent driving assistance system, which includes the ACC-Samp; G band adaptive cruise start and stop, the TSR traffic sign recognition, ICA intelligent pilot assistance systems, TJA traffic jam assist, HWA highway driving assistance systems, 360deg; ultra-definition panoramic images (3D look around) and a series of safety technology configuration.
In addition, the new car is equipped with the vehicle system and AI WindLink4.0 Huawei second latest generation of T-BOX remote control technology also conform to the car needs a lot of young consumers, it can be complex to the speech rate Semantics Recognition more than 97 percentage, while China Unicom to provide joint-vehicle traffic 5 years unlimited service.
5670 is not a flash in the pan but rather a starting point
Although the Chinese automobile market living in the winter, but Fengshen Yi-hyun has bucked the trend in terms of volume, this is undoubtedly the product strength and for manufacturers market keen insight are closely related.
Over time, Yi-hyun advantage in China Fengshen brand compact-class car market or will become more apparent, especially in the reliability of China’s young consumers are increasingly valued.
in Shanghai, has just been published – 2019 China vehicle insights and market research firm released the world’s leading consumer J.D.Power reliability studies SM (VDS), following the September Chinese vehicle APEAL index charm second to get its own brand, the Dongfeng Fengshen re vehicle reliability (VDS) second own brand, beyond the numerous joint venture brands, and achieved good results in the industry tenth. Since
Dongfeng Fengshen 3.0 implementation of quality strategy, has continued to strengthen the whole value chain, quality control, adhere to quality improvement, quality levels rise year by year, decade while providing limited mileage warranty, let it become synonymous with quality Dongfeng Fengshen .
together, the new car will also gain a firm foothold in the compact class car market when the full force of Dongfeng Fengshen Yi-hyun will force the product, the quality control and interpretation of the perfect combination of the market. [END]