I don’t know how much domestic consumers are in both large Japanese luxury brands in Infiniti and singing. Or, in the domestic sylarcted infeat, the infiniti and songs are getting more and more marginalized, can you be with a luxury brand? According to statistics, the number of people in Infiniti and songs in 2020 is only 28, 780 and 11,940 (Taiwan), but also with the average of the first-line luxury BBA has a large number of other elements. Even if it is 235,000 sets of second-line luxury Lexus, the same day. Also differs very far.
As we all know, Lexus, songs and Infiniti are Japanese three-driving carriage Toyota, Honda and Nissan’s luxury brands. Only Lexus can be uncommon in China, such as Mu Chunfeng, official price increase, and distributors. And the models of the songs and Infiniti are not a discount impulse, and there is no many people to ask. Many consumers do even believe that they are not far from the days to withdraw from the Chinese market.
Optionally, China’s growing luxury car market, Infiniti and singing really will give up? Recently, Infiniti announced news that will be unveiled in the new generation of QX60 at the end of this month. Some time ago, I was named at the 3.15 party, and I couldn’t complete self-salvation and wipe the luxurious signboard in Finiti?
The problem is more than QX60
The quality of QX60 will be inserted into the Brand image of Infiniti. It is reported that the transmission of the gearbox is a sharp problem with the Infiniti QX60, which is the same as the content of the 3.15 party. Many QX60 owners reflect that the CVT gearbox has a long-term abnormal sound and jitter, and in fact, from the 2014 models, it is still not properly resolved.
However, in the face of the reality of its own quality, the 4S store faces the owner’s complaints also played a thought. The gearbox assembly is replaced free of charge during the warranty period, but it does not mean that users can do without worry, some users have replaced the three gearboxes for free during the warranty period. As for the user’s users, it is not so lucky.Some owners have stated that the 4S store does not recognize the self-defect of the gearbox, but guide the user to bear the replacement fee of up to 140,000.
This behavior is naturally the truth that consumers after the truth cannot be accepted, and consumers have fallen sharply to the brand’s good feelings, which is obviously not conducive to the development of Infiniti.
In addition, the brand adjustment of Infiniti is also relatively blurred. At the beginning, I just entered China to try to take the sports image into the market, and the G37 (G25) and FX35 were familiar with the G37 (G25) and FX35. However, Infiniti does not seem to be due to the emphasis on the position of the popular market, the later publicity is changed to comfort the people, and only the words are only mentioned. Let consumers have never enjoys the brand image of Infiniti, turn into other distinct luxury brands. 
Of course, the product layout is also a key factor in consumers’ interest in Infiniti. As the saying goes, “Duo Son is good fights”, usually the domestic model of the luxury brand has basically covered by the Class A to C-class sedan and SUV. At present, Infiniti only has two models of Q50 and QX50, far from the psychological expectation of consumers. Deluxe brand models have mean that consumers can not only get a more close-selling price, but also size, configuration, etc. also more in line with Chinese consumers.
In addition to selling well in purely imported Lexus, trying to pay attention to the luxury brand in the Chinese market, what dare to play the world with two domestic models? Inadvertent, Infiniti and Songs I am afraid it is the only one representative. Under the premise of the luxury in Cadillac XT6, Linkenhang House, and the Infiniti, which still wants to deep into the Chinese market, can only continue to bring more domestic models, including the new generation of QX60.
What is the competitiveness of the new generation of QX60?
Although the final styling of the new QX60 is not revealed after the official appearance, it is said to continue the probability of QX60. Design Idea of Monograph Concept Car. To be honest, count the JX35 before the QX60 renamed, in fact, the current QX60The model has served more than 8 years, and there is aesthetic fatigue that is inevitable. However, according to my personal opinion, the design of the current QX60 is still, it can follow the mainstream of the era as a medium-sized SUV.
The new generation of design draws more future elements about the QX60 Monograph concept car. Including the face-on-faced inverted trapezoidal network, which inherits the family-style design of Infiniti, and the LED daytime running uses a new segmentation style, with a narrow air intake, so that there is more Ferrable. The taxi ends uses the popular penetration tail lights, strengthens the fashion and identification of the model.
As for the preview from the interior, individuals think it is more in place than the iteration of the appearance. After all, the QX60 is the medium and large SUV of the luxury brand. The positioning itself is not low, but it can be used to use the old and autumn. Even if it uses a lot of soft material packages, and in the central control panel, glove box and cup The embellishment of the wooden material is added to the vicinity, and the temperament of the luxury cars is obviously designed with contemporary advice.
The new car exhibits luxury and young integration to maximize the design and materials. First, the suspended central control screen is replaced, as well as the bottom-through air conditioner, which has a good visual impact. The dashboard of the brown leather wrap and the black air conditioning air outlet, the central control screen, the button adjustment panel forms a contrast comparison, it is worth noting that the new QX60 also uses a diamond sewing in the cortical material. Through a few pictures rendering, you can indeed feel the strong luxury atmosphere.
In addition, the most interesting thing is that the new QX60 probability no longer uses the current negative constant CVT gearbox, which is used to reliably and the tall capture of the EF 9AT automatic gearbox, solve the drag. The root cause of the QX60 word of mouth. In terms of power, the current 2.5T can also be replaced with the mainstream VC-Turbo 2.0T engine, even the top version is expected to carry V6 3.0T, which is more in line with this level of power reserves, but considering the QX60 in Dongfeng Infiniti domestic, 3.0T setThe possibility of driving China is not high.
Obviously, the new QX60 has more designs that can be enjoyed, even with luxury elements that catch the pace of the times, such as the appearance of young, in line with the aesthetics Instrumental materials and designs, for this, Infiniti can once again call the slogan of “deep cultivating China” at the Shanghai Auto Show. From the quality of the product, the replacement QX60 can also greatly enhance its strength with the Cadillac XT6, Lincoln May or Lexus RX.
The only thing worth discussing is that the product pricing and positioning of Infiniti is QX60 conception. According to the current situation in Infiniti, I believe that QX60 has no high angry, but it is not a real price to save in the situation in China in China, in recent years.
The success of the Lincoln variety of domestic models, in addition to stepping in the design and configuration, Lincoln’s American luxury story is still selling in China. But in contrast, Infiniti is a thinner.
returned to the first Infiniti’s primary appearance, in fact, there is no moisturizing, sales data show that the sales volume of QX60 is 22,880 vehicles in 2020, compared to the domestic market, which can compare the US market Lexus RX’s 101,059 or 52,785 vehicles of the song RDX, the significant QX60 has fallen a lot.
Although the current information about the new QX60 is still hammer, it is not difficult to see that the new cars are in joining Chinese consumers. However, the luxury brand is so hot, and the Infiniti, which once sailed in the US market, is still no longer, wants to prove herself in the Chinese market, difficult to know.
Figure | Source from the network 