as a car critics, we used the value of the car into the dominant value and invisible value.
dominant value more intuitive, such as vehicle length and breadth of experience to bring space, such as exterior design concept to bring the visual experience, but also bring such vehicle configuration technology experience, these are the intuitive consumer experience We can learn a thing. The implicit value is the consumer and can not be perceived by the intuitive feel of things, such as new materials for the body to change the quality and intensity brought about, for example, bring the vehicle to enhance the features of the new technology, but also such a strong technical force of the vehicle endorsement.
If the vehicle is likened to a person, that is the dominant value refers to the person’s height, appearance, and gives the first impression together, but the value of stealth, it is a person’s temperament, skills, and he can reach the height of a certain behavior.
Recently, the red car in order to allow consumers to fully understand the value of the vehicle, invited the national media into the factory, the value of Secret deep linking car.
five sleep to experience the most beautiful red
cooking exquisite “color”, daily necessities, pay attention to “shape”, are nothing less than to Yan pursuit of high value, also known as the dominant value above us, this is the first element of goods caused consumer interest.
to say to the dominant values of the red car, going from vision, hearing, smell, touch, know that five areas to start.
view, by definition, the visual aspects of the performance, red car using a 3D fiber taillights, smart glass, electroluminescent technology, light emitting leather, micro-projector, the light emitting logo, top stars such as configuration and forms of technology, for users to create visual enjoyment with the impact, to create a memorable effect.
and the sense of hearing, the red flag vocal music art form headrests, separate area acoustic sound systems, increase product strength for the interior space of entertainment, not just the driver and ride It is a demand behavior, and more into a pleasure.
sense of smell in this regard, is the short board ignored most cars, the car often no formaldehyde smell, is the ultimate pursuitWhile the red car is different from its technology has three anti seat, Chinese medicine fragrance, fragrance Fu Xing Yun, from fundamental to achieve air quality control of interior space, not only harmless, but also useful.
aspects of perception and tactile, red flags have opened the trunk and touch the desktop, alcohol detection, and detection of life-AR control, which provides users with the convenience of experience and comprehensive biological monitoring recognition.
are just some of the distinctive red car performance, and more value, you need to walk into the red flag, to discover, to feel.
as a luxury Hongqi strong technical endorsement
a strong technical force for automotive products, consumer trust is to allow endorsement of the product.
2018 established the Red Flag craftsmen Innovation Studio, is the most powerful endorsement for the quality of the red flag, the state-level skill master studio led by Wang Zhi, seven studios, namely the state-level studio 1, provincial and municipal chamber 4, chamber 2 at group level, the members 82, there are NC, pinion machining, electrical detection, body welding, vehicles restructuring five professional direction.
During the visit, the staff told us about the full development studio cluster General Hospital and more jobs, the advantages of multi-skilled, multi-talents, based on the post to carry out technical issues research, skills training, won the honor cumulative levels of 232, of which three international honors, honors 10 national, 42 provincial-level honor, has become skilled personnel training, technology research, innovation main front.
At present, the red flag craftsmen Innovation Studio is the main direction of five-axis CNC machining, focusing on powertrain components of the independent machining and CNC machining rapid prototyping technology. Under the technical ability to process red Craftsman Innovation Studio energized, the red flag cars completed the processing of the country’s first V12 engine to fill the V-type engine manufacturing blank.
V12 red automobile engine cylinder head, high precision, in particular the camshaft hole 750mm length thereof, and concentricity requirements only 0.03mm, the equivalent of hair 1 / 3. Guide hinge boring technique employed, And the development of its macro programming step, step operation is converted into an integrated, automated instructions. To ensure the accuracy, but also to promote their products to other processing, still in use. With the rapid development in recent years, Red Flag brand, multi-brand new product projects, new technologies, new processes applications quickly, providing a platform for the growth of red flag skilled personnel, train a number of studios also have craft, programmers, operators knowledge workers three post ability, but also spawned a number of model workers studio.
automotive industry is technology-intensive industries, who mastered the most advanced technology will come to control the market initiative, to be the reason why the red flag car automobile enterprises leader in China’s luxury car brand leader, are based on the company with a strong technical force and talent pool.
The new material highlighting the hidden value of the vehicle
hidden value
of the vehicle, though not as intuitive as the dominant value, but often the decision is an important element of the mass of the vehicle, is the most important part of the consumer.
red car technology and new materials is mainly embodied in lightweight vehicle technology. In order to better achieve lightweight vehicle effects, to achieve power in many aspects, economy and others have excellent product performance.
During the visit, we learned that each configuration on the red car, have devoted all efforts R & D personnel.
A simple trunk lid, composite materials are used, the use of UP-GF-composite material design, to reduce the weight percentage of 25 -30 percentage.
of the coil spring in the car, is the first use of basalt fiber filaments, the percentage of 49 to achieve weight reduction. There are carbon fiber body reinforcing plate, the red flag is the first autonomous car technology, the use of HP-RTM process to achieve 50 percentage drop weight.
density PP-TD05 shield door, by improving the configuration of the resin system and filler to achieve reduced weight of the product.
Aluminum control arms and semi-solid aluminum casting holder, is through material selection, process analysis, topology optimization, etc. to achieve the structureDrop weight.
Further, the seat back sheet enhanced stalk powder, powdered natural straw as a reinforcing material, to achieve green, recyclable, and 10 weight percentage drop.
negative oxygen ions leather seats, is the first international techniques to achieve a small particle size Eco spontaneous release level of negative oxygen ions, negative oxygen ions car concentration of 5000 / cm3 (forest level), to occupants more healthy driving environment.
It is worth mentioning that the interior air quality intelligent management system, is a national initiative to create a clean cabin, comfortable and safe, smart technology, health, health of the four products charm point. The system can detect and compare the quality of the air inside and outside the car, automatically open the onboard intelligence purifier, nano-efficient filter mounted inside the vehicle can effectively remove contaminants. The system provides users with car CO2 pollution concentration level display to remind users timely ventilation, and has left a legacy of life for children reminder. Temperature and humidity inside and outside the car on a visual display, the user can independently adjust. Smart surface technology allows users to feel more intuitive purification process, increase scientific and technological sense and experience a sense. Equipped with the smell of health technology and health management technology to provide users with Chinese health and healthy cabin environment. Eco vehicle level regulation can be achieved, the display level of negative oxygen ions.
Magnesium alloy gearbox housing also lower weight compared to aluminum housing 30 percent; 70 weight% or more reduction of XPE air-conditioning duct, the outlet can be achieved at 2-3dB noise reduction, and the mold-free line, no musty vehicle.
Again, these are just the red flag cars reflect the value of the hidden part of the product, red car to the repairer advanced technology, the leading body material, to provide consumers with more reliable products.
red car, that’s it, the closer you will find more surprises.