September 6th, 2021 German International Automobile and Smart Travel Expo (IAA Mobility, That is, the 2021 Munich International Auto Show) officially kicked off. As the first “World Five Auto Show” after the epidemic, this exhibition has not only become a new wind to the future of global auto, but also a great opportunity for China’s automobile brands to show new faces to the world.
This year’s auto show, Wei brand take the theme of the New Wey, A Way Forward (new species, Zhichuang future), with “new generation Smart car “Wei brand global strategic model Mocha (Coffee 01) PHEV first show Munich. With the leading “coffee intelligence” platform and intelligent hybrid technology, Weikou shows the hard strength of China’s high-end car brands. With the starting point of 2021 Munich International Auto Show, Weikou will fully force the European market, through integrated international research and development team, collecting global products to build more global products, with the global vision of the world industry competition.
Qiang Sun Bing, Vice President of Weiku EU, said in the press conference: “As a leader of the Great Wall Overseas Strategy, Weikou will rely on leading technology and reliable Quality takes the lead in landing in the German market, and use this as a starting point, open the journey to the European trip; we will work hard to bring a better car experience for European consumers with the best products and services. “
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Mocha (Coffee 01) PHEV redefines the European smart car
As a new flagship model of Wei brand, it is also “the world’s first smart car”, Mocha since this year Since the launch of the industry in May, the unanimous recognition of the authority, media, and users has been obtained by its leading market. After Mocha commenced, with highlighted product strength passed the authority certification of the smart driver, “the smart car” world record, “2021 World Smart Driving Challenge”, “2021 World Smart Driving Challenge”, “2021 World Intelligent Driving Challenge” JD Power “2021 China Automotive Intelligent Experience Research Brand Innovation Award” First place “and other honorary awards, MochaBecome a high-order intelligent driving new benchmark. So only three months, Mocha has won nearly 30,000 orders, and has achieved sales and reputation.
As the “Radiors” of the European market, Coffee 01) PHEV positioned “no mileage anxiety smart a new generation SUV” is a smart driving new species with superior mixing technology. It has earned its unique ultra-long battery life, smart driving, smart cockpit, and has won highly evaluation of domestic and foreign media. The new car is expected to be reservable at the end of 2021, and the first batch of first batchs of the first half of 2022.
Coffee 01) PHEV in this auto show used P2 + P4 architectural models, with powerful dynamic, multi-scene application economics, diverse driving mode And the flexible advantage, this brings a multi-scene insertion power for Mocha Phev, and its pure battery life is as high as 150km, surpassing a national competition, will let users say goodbye to travel anxiety, arbitrarily distance.
As a new generation of smart cars, Mocha (Coffee 01) PHEV has many advanced intelligent driving assistance features, including smart variability, low-speed non-vehicle line scenes HWA high-end driving operations such as cars, corner motion controls HWA highway auxiliary driving system. In addition, the car is also equipped with the world, integrated parking, exploring the leading scientific and black technology in the industry in the industry, and supports FOTA upgrades, often uses new cars every day.
Intelligent cockpit, Mocha (Coffee 01) PHEV is equipped with four-screen interaction, online entertainment, all-liver AR-HUD, AI intelligent facial knowledge and other intelligent technology, while users can customize application scenarios, such as timing Turn on the air conditioner, atmosphere, open music in the fixed vehicle position. In addition, the car is also the world’s first high-pass 8155 flagship smart cockpit chip, 8-core processor, 2.1GHz frequency, 12G DDR4 memory, 64G UFS storage space, NPU neural network processing, defining a new generation of smart cars the strongest brain.
Centrally, Wei brand is broken in the European market with a new intelligent ecosystem
Wei brand “Based on China, go to global”, has been formed to formulate the European Union, North America and Asia “R & D” research and development pattern. With this Munich International Auto Show, Wei Dynasty entered the German market, shouldering the main military role of China’s high-end car brands to catch up with joint venture, the goal is to break the joint venture. Adhering to the brand mission of “let the luxury tentacles can be, let the technological insight into the hearts”, the Wei brand is in Mocha (Coffee 01) PHEV to interpret the industry competitiveness of the mainstream car market, the brand and products reach the world’s most stringent level, the strength is excellent It is extremely embodied.
The Wei brand is more than just a vehicle brand, but also a mobile service provider. To this end, Wei brand is working hard to build a new intelligent ecosystem-centered new intelligent ecosystem. With the starting point of the car, we will provide users with convenient service for users to travel around intelligence, low-carbon travel. In the future, Weikou will focus on intelligent new experience, build ABO subscription mode and direct mode, intelligent enhanced user full lifecycle experience; and provide intelligent new services, focus “to see the car – test – buy car – use car” four links Interpretation of warmth service concepts, establish intelligent service systems; in terms of intelligent new technology, Wei brand will rely on coffee, driving technology platform, continuously providing intelligent power for the brand. In addition, Weikai will also build a car brand APP in Europe with social, intelligent living as the core, and make intelligent social circles, play with users, and join hands with the brand intelligent ecological culture.
For Wei, Europe is an extremely important market, unique Wei brand will be incubated and experience here. The first European brand experience center will open in Munich in 2022, and the first year will build more than 60 service stations to serve users. Under the globalization strategy, Weikai will carry a smart new experience, intelligent new service, intelligent new technology, intelligent new agency, and intelligent new culture to fully construct a smart gene, redefine the European smart car.