[ Chexun Wang reported ] 2020 April 14, Renault Group released a new strategy in the Chinese market. The strategy is to focus light commercial vehicles and electric vehicles. Among them, the Renault light commercial vehicle business in Brilliance Jinbei Automobile Co., Ltd., Jinbei brand equity and the use of advanced technology to carry out Renault; electric vehicle business will be carried out by Easy Jet Co., Ltd. New Energy Automobile Co., Ltd. and Jiangling Group, new energy vehicles. In addition, the Renault group Renault, Dongfeng Motor Co., Ltd. will transfer its shares to Dongfeng Motor Group Co., Ltd., Dongfeng Motor Co., Ltd. Renault will cease business activities related to the Renault brand.
About Renault, Dongfeng Automobile Co., Ltd. (fuel passenger car)
with regard to fuel passenger cars, Renault and Dongfeng Group automotive Group Co., Ltd. reached a preliminary agreement to transfer the shares held by the Renault group to Dongfeng Motor Group Co., Ltd. Dongfeng automobile Co., Ltd. in Renault. Renault Dongfeng Automobile Co., Ltd. will cease business activities related to the Renault brand.
Renault through Renault dealers, while taking advantage of collaborative mechanisms Union, continue to provide quality customer service for the 300,000 owners of Renault in China. On the development of the Renault brand passenger vehicles, will be scheduled in Reno new medium-term development plan in detail.
Dongfeng Motor Group Co., Ltd., Dongfeng Renault plans to carry out the transformation and upgrading. According to the overall strategic layout, Dongfeng Motor Group Co., Ltd. is committed to continue to achieve high-quality development and technology and business model innovation.
Dongfeng Motor Group Co., Ltd. and Renault Group will also strengthen cooperation with Nissan. Previously, the establishment of the tripartite joint venture Easy Jet has become a success story in the field of electric vehicles. In addition, the Renault Group and Dongfeng Motor Group Co., Ltd. will continue to cooperate with Japan in terms of next-generation Nissan engine. Cooperation includes providing spare parts to Dongfeng Renault took over after the wind, provided diesel permission to Dongfeng Motor Co., Ltd. Renault Group and Dongfeng Motor Group Co., Ltd. will cooperate on innovation in intelligent network linking the automotive sector.
on our light commercial vehicle market
2019, China’s light commercial vehicle sales of 3.3 million, the market continued their upward trend. In December 2017 the establishment of the Renault Brilliance Jinbei Automobile Co., Ltd., is an important base for China’s development of the Renault group in the light commercial vehicle business.
light commercial vehicles as well as electric light commercial vehicles, the Renault group strengths in the European market. Gold as a well-known brand, with 1.5 million users in China the base plate. 2019, Jinbei brand car sales of about 162,000.
Renault introduced advanced technology and management experience, the Brilliance Jinbei Automobile Co., Renault plans to modernize the upgrading Gold models, expanding the product line by introducing five core competitive models before 2023. Their vehicles will also be exported to overseas markets.
on China’s electric car market
China is now the world’s largest electric car market. 2019, sales of electric vehicles 860,000. By 2030, electric vehicle sales are expected to account for 25 percent of total sales of the national car market.
Renault Group as the electric field of car pioneer and leader in the last 10 years has sold nearly 270,000 electric cars in the world. Renault e promise of electric vehicles successful launch in the Chinese market to show its strong competitive advantage. In the Class A segment, Renault e Solutia is the only joint venture brand electric vehicles.
Renault Group will continue to strengthen cooperation in Easy special New Energy Automobile Co., Ltd. The joint venture project with Nissan and Dongfeng, the Renault City K-ZE (Chinese name for the corresponding e Renault Novo) playing a globalization models. K-ZE will be based on the European version of ldquo; Dacia Springrdquo; create the concept, launched in Europe in 2021.
Founded in 2015, Jiangling Group, New Energy Automobile Co., Ltd. is a flexible and efficient electric car business. Jiangling Group, Renault will introduce a new energy management system and advanced quality technology, introduced four core models prior to 2022, the percentage of covering 45 major Chinese electric car segment models.
The new strategy will enhanceRenault Group competitive advantage and achieve long-term growth in the Chinese market. In addition, according to Renault – Nissan – ldquo Mitsubishi Alliance; leader – followers rdquo; new ideas, this strategy will fully strengthen synergies Union.
Renault Group China main Xi Fulan (Francois Provost) Mr. represented: ldquo; the Renault group market in China opened a new chapter. We will focus on electric vehicles and light commercial vehicles, and vigorously promote the future of green travel, and more effective use of collaborative relationship Renault and Nissan. rdquo;