The past, it came. For the DS brand in China market, now, the two sides Changan, PSA are both shareholders choose to sell stake in Changan Peugeot Citroen’s Chinese joint venture, it has meant that Changan Peugeot Citroen (Changan PSA) draw the conclusion in the Chinese market.
Although, after PSA Group, said, DS brand will stick to the Chinese market, although, now PSA represents, DS brand will stick to the Chinese market, despite its new flagship sedan DS9 to enter the Chinese market. Behind this new meaning into a future DS brand will not withdraw from the Chinese market, will promote the direct management and PSA Group, Changan PSA will someone disk access, the future market in China will no longer authentic Chinese-made DS business.
As for who will then set, and now the potential buyers have begun to emerge, according to Reuters, PSA announced in plans to sell Changan PSA 50 percentage stake that day, PSA spokesman confirmed that China Bao could Group is the acquisition of Changan PSA 50% shares of one of the potential buyers. Of course, it will be how future development, we are not optimistic about the exit from Changan Peugeot Citroen, we can look at another topic.
to exit from the DS to play a good look at how the resurrection or a luxury car prices
1. The strong support for a strong leader in China.
Boland underlying shares may then set the DS, but the main reason not to be optimistic, because of this. 2018 1 year, 6.63 billion yuan Boland Group purchased 51% Shares concept of cause, Chery holding 25 percentage, Kenon Holdings 24 holdings percentage. However, the final report card is not good-looking, its wholesale volume in 2018 increased by over 317 percentage, but the volume of retail sales was down 9.9 percentage. By 2019, its sales performance did not essentially improved, is still enormous pressure, and the free flow of market relations and farther away.
Strong support
strong leadership, good for play and save a car company, especially Dan locate the DS luxury brand car prices, the more important. After the DS to enter the Chinese market, annual sales in 2013 from the 4000-2015 year 27,000, a significant climb in the emergence of Xu Ping term, Changan Group in the DS who has injected a lot of energy.
WEY the rapid development of a strong brand, in the back has a similar reason, Wei Jianjun for brand promotion, set the tone, resources, and other aspects of market policy, improve efficiency played a promotion.
2. The support from the parent.
because of the different properties of various car brands, both with strong BYD, Great Wall, Geely individual decision-making power of these companies, also has a strong stake in group decision-making power companies, also has a multi-party equity to constitute professional managers groups of business operations. This also occurs with another case, the development of good business and stable development planning in advance by the parent company to give appropriate support.
in China’s auto market, the Acura brand development being the case, despite the decline in the automotive market growth, market-based disc smaller amount compared to the previous, but for the Acura brand, its development is still on track. New SUV models, the Acura RDX sales performance in the steady rise behind this is related to the level of support from the parent company, both financial support but also technical support.
Infiniti in the Chinese market, it is obvious counter-example, the parent company of Infiniti’s support gradually reduced from three years after 2018, the Infiniti does not have a qualitative change in the new models introduced, only to launch the corresponding change models. It belongs to the lack of preparation for the Infiniti brand, new and old platforms to switch slowly.
parent can always give the appropriate technical and financial support, and to develop a reasonable development plan, it is possible to complete a luxury brand’s steady growth in the Chinese market.
3 For models.
a brand of rapid growth, with related models, but the models just a lot more behind the decision reflects the successful representation only. Save the Tesla brand Tesla Model 3, not overnight, but based on years of research and development of vehicles, as well as supporting the accumulation of Model S and Model X’s. Hover H6 appears, is not done overnight, but with the related accumulated Hover H3, Haval H5 and passenger cars.
for a car company can bring beyond the mainstream performance models, car prices also make the interests of the harvest of at least a short time. Or price, or configuration, or in the performance of outstanding science and technology, for the DS, it is not no such ability, but the ability to look at the cost of implementation.
Written in the last:
from among Changan PSA failure, we can find several of the above revelation. China’s luxury car market has its own special rules, pay attention to the sound volume, pay attention to the trend, focusing on consumer attitudes thereto, lost or covered with negative potential, will directly affect the sales performance for any of a luxury car brands.
and resurrection or save one in the local market is not much accumulation of luxury car business, we need to pay and then seek to return, and the development of any region of the world, like, anxious not harvest any results. Global car prices given many successful examples, such as modern Jieen Si accurate pricing and high value in the North American market maintenance services, such as Tesla made significant product differentiation points.
DS to current performance, unique design, and can not grasp the tastes of Chinese consumers, or to carry out a full range of enterprises to enhance their