As can be seen, whether it is currently restructuring and development of new energy vehicles, or conventional cars in terms of electrification, new energy vehicles the automotive industry have become irreversible facts, and trends in the face of new energy vehicles avalanche, major car firms also make a positive response, for some giant companies, although the transition, can be beautiful It turns, but the pressure facing the human and material resources as well as high capital, the best way is better to find a joint venture partner, to achieve complementary advantages, resource sharing and technology exchange and other advantages.
industry, first Daimler and BYD in 2013 to build the Proton brand potential, then cooperation is lucky and Daimler, while we also see BMW as a luxury brand, in fact, as early as in the last year with Great Wall Motor signed a contract, and both parties through the depth of cooperation, the two companies also marks the price will be toward the globalization process and the development of new energy, a key step in.
Recently, the BMW Group and Great Wall Motor, a joint venture of automobile beam project was officially launched in Zhangjiagang City, Jiangsu Province. This is the second in 2018 after the two sides signed a joint venture agreement of shareholders at 50:50 German leaders of the two countries witnessed between the BMW Group and Great Wall Motor innovative cooperation of another milestone.
differ from traditional venture
can be seen, the BMW and the cooperation with the Great Wall of traditional cars differ in the joint venture, the new joint venture named beam car, while its registered capital of 1.7 billion yuan, a total investment of 5.1 billion yuan, the important thing is, the two sides 50:50 stake, and each having a 50 percentage share, is also the chairman of the joint venture Wall delegation, Vice Chairman appointed by BMW.
It also broke the previous conventional foreign companies operating in the country, compared to the previous joint venture one of the big, small party the proportion of shares, the Chinese and foreign investment in a completely equal footing. And this share allocation ratio also ended the dominance of one party while generating voice is not balanced, and the two sides have equal decision-making power, the members of the Board of Directors 6 people, Major issues of collective decision-making by the Board.
At the same time, the establishment of the beams of the car, also breaking the previous traditional business practices, it is not a simple division of labor between the two sides, cooperation as in the past, after all, Mercedes-Benz, FAW-Volkswagen Audi and BMW, relying on joint venture brands unilateral output, the local production of foreign brand cars, but will develop a new platform to launch new models, and for the global market, in the development, design and production, marketing and other aspects, the two sides will expand the depth of cooperation.
Both sides have their own advantages
As for the advantages of both sides, we are all to see, first of all, as conventionally powered BMW cars in the field of luxury brands, it is also not only has a good product layout, accumulated over the years R & D experience and a wealth of operational experience in the international market, at the same time, BMW also deep in the country’s development for many years, well aware of the domestic consumer demand and global users of its domestic 3 Series, 5 Series, X1 and X3 also by consumers favorite in the market occupy a larger share.
and in new energy vehicles, BMW is also in the new energy first force of a car company, as early as 2011 years, it released its electric car brand i series, but after years of development, at present, BMW already has, i3, i8,7 Department PHEV, X5 PHEV and 5 series and X1 PHEV PHEV, has a relatively new field of energy high repairer experience.
and the development of the Great Wall cars in recent years has also been improved, it has sold more than a million results, and Hover H6, H2 and other variety of hot burst models in the market, in the minds of consumers has a good reputation and brand awareness in the new energy field, great Wall Motor also has its own advantages, after Euler and Euler iQ R1 from the market, it has a good market response. Meanwhile, Great Wall Motor has the layout in motors, electrical control, power batteries, new energy vehicles have integrated, self-developed control system, power system matching, vehicle electrical system testing and evaluation of drivers and other key technology research and development capabilities.
Therefore, theIn collaboration with BMW, will inject new vitality into the development of new energy vehicles, Great Wall Automobile business, accelerate the layout, to achieve a breakthrough on the technology and products.
beam or car will be the growth of both
We all know that BMW in the country already has a joint venture BMW Brilliance, but in cooperation with Great Wall Motors, the two sides will be in electric cars more cooperation on groundbreaking sense, on the one hand to the electric MINI brand transformation, BMW invested enormous pressure, with the new platform of great Wall Motors R & D cooperation can effectively reduce costs, but also to bring new products and sales channels for incremental expansion . On the other hand, BMW’s joint venture with Great Wall Motors has once again highlighted the importance of the Chinese market for the BMW Group, BMW firm determination for future electrification.
to the Great Wall, this year released a series of strategy, we have demonstrated the brand to the ambitions of globalization. The cooperation with BMW is not limited to get more sales of electric vehicles and new energy to get more points, more is expected to further accelerate the pace of globalization, the Great Wall products. Is an international giant companies with well-known manufacturers of domestic quot regarded as two of the cooperation; powerful combination quot ;.
in the future, not only to build the car beam and market products more attractive MINI pure electric vehicles, so that the electric MINI brand has taken a key step in the strategy, and the new joint venture products will quickly fall for the Chinese and global electrification speed again, make products faster to adapt to national standards, but also lay a good foundation to the international market for the joint venture brand models.
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As can be seen, in a joint venture to break through the traditional business model driven development speed of light vehicles will also go in a more equitable and become more self-oriented products It laid the foundation for the future of the new car but also makes the process of electrification more perfect.
At the same time, for both companies, both BMW Group is still on Great Wall Motor, are a strong complement to the depth of cooperation, the two sides will also mark the price of the process of globalization and the new energy development has taken a key step.