this year, auto sales performance has not been very satisfactory, the major car firms face increasingly tough environment, 1 in November, China’s auto market has been in a state of decline year on year, there was an increase only in June, it is also inseparable from six countries inventory destocking.
from the latest sales data, in November, China’s passenger car market, sales of the narrow 1.937 million, down 4.1 percentage, up 5.1 percentage. According to statistics, from January to November this year, total sales of passenger car market reached 18.563 million, down 7.9 percentage year on year.
Of course, this one and some of these are sales brisk performance car prices, Lexus this year’s performance can be very good. Sales data show that in November Lexus sold 19,300 new vehicles, an increase of 16.5 percentage. January to November, a total Lexus sales in China reached 180,200.
Chile middot; hybrid vehicle sales accounted for new high
In November 19300 sales record in Chile middot; hybrid models sold new cars 7449, accounting for 38.5 percentage sales month, another record high proportion, this data is really dazzling in the context of the current development of new energy power. Lexus in recent months from the overall performance, Lexus UX, NX and ES models are hot.
with the transfer of consumer groups to young consumers, today’s market is a more youthful market, this year, Lexus specifically for this part of the user launched a new compact SUV– Lexus UX, in further down the Lexus threshold at the same time, the arrival of the new car once again enrich the Lexus lineup, can not be denied, with Lexus good product and brand, Lexus UX in quot; luxury entry-level SUVquot; this market segment where performance is quite Yes.
last year, listed TNGA based architecture to create a new generation comes ES, and compared to the old models, the new models in the value of the YenConfiguration and so have a greater upgrade, in addition, provide better driving pleasure is also a major attraction of cash Lexus ES. A full range of substantial upgrade, lower than the same level models priced and a good reputation, is the reason the Lexus ES selling. Sales accounting for
Also in terms of hybrid models, with years of accumulated reputation in the market in recent months Lexus hybrid models already super 1/3, word of mouth to promote sales, sales to further build reputation, sales expanding the proportion of Lexus can also see the strength and extent of the recognition on hybrid models.
November sales overtake Cadillac
In China the second-tier luxury brand camp in the past two years show One good Cadillac carat, the second is the Lexus, but November sales data performance, Lexus has sold anti-Cadillac. In November, Lexus sold 19,300 new vehicles, an increase of 16.5 percentage, Cadillac sold 16,800, down 20 percentage.
From this year, total sales of view, 1–11 months, the cumulative sales of 194,800 Cadillac, Lexus cumulative sales of 180,200, although the gap between the two continued to narrow, but the two brands in recent months, sales performance, Cadillac continue to maintain the position of second-tier luxury brand a brother basically no big problem.
However, the same can be expected from the product distribution and product reputation and so many ways, beyond next year Lexus Cadillac is also a very likely thing in terms of volume, but then, domestic second-tier luxury brands the camp will have a new pattern.
compared with the Cadillac, and even compared to other luxury brands, Lexus biggest difference between two points, firstly all models are the way to import sales, the second is the Lexus price on the terminal performance is extremely strong, and even the presence of the fare increase.
Among these, the biggest reason is that Lexus models itself on the advantages and reputation, from the model point of view, and compared to the same level models, as a second-tier luxury brands that tend to have a lower price , which make it more competitive in terms of product and word of mouth, mine carWord of mouth can be considered well known.
can not deny that, under today’s most luxury car prices with discounts to increase sales background so as to promote cost-effective, has a good reputation and strong price Lexus it is in a special kind of existence.
written in the last
for Lexus, it’s a ten year data has been inseparable from the efforts on products and word of mouth, with the consumer to upgrade the overall market, future Lexus most likely on sales will usher in a new breakthrough. Coupled with future electric models have been redesigned replacement of older models and launch, Lexus luxury cars in the domestic market can be said to Aspect full.