Recently, cooperation BYD Motors and Toyota have been fired the uproar, of course, a new energy as a Chinese brand leader, and is still doing a hybrid car giants Toyota, and two companies in the field of new energy vehicles have also achieved good results, cooperation also belong to the powerful combination together, so when the two companies announced home when cooperate together, in fact, it is not surprising.
Recently, BYD announced that Toyota and BYD pure electric car on the establishment of a research and development company signed a joint venture agreement. The new company will be formally established in 2020 in China, Toyota and BYD invested 50 percentage. The new company will carry out platform, part of the design, development and other related businesses of pure electric vehicles and the vehicles used, the company will set up both the personnel engaged in related businesses.
advantages are obvious advantages of both
As we all know, as a leading brand of new energy vehicles, BYD as early as 1995, when it started in the battery business, after several years of development and exploration, has now mastered the core technology of BYD battery, IGBT, motors, electronic control and other electric cars, and BYD has now become the company can provide, including electric vehicles and battery power, including new energy overall solution.
in 2008, when, at that time in the major car firms also focus on the internal combustion engine when BYD launched its own the first mass-produced plug-in hybrid type, and from the beginning of 2015, BYD has achieved four consecutive years of global automotive sales of new energy vehicles first.
last year, BYD has officially released its own new platform – BYD e platform and e platform for the industry development of shared, in other words, when other companies want to share this platform, then only need to pay a small portion, you can use technology jointly developed e-platform, production of electric vehicles. At present, BYD e platform has been born most of its models, including BYDYuan dynasty series, Song Qin, etc., as well as the platform’s e e1, e2, s2 and other models,
while Toyota’s hybrid technology even more Needless to say, as early as 1997, when, Toyota launched its first mass-produced hybrid model, it can be said at the time was not yet popular hybrid models, Toyota already has its own program of new energy products. Even today, Toyota is still in the plug-in hybrid technology has a great initiative, and many years of experience repairer, has accumulated a wealth of skills and experience.
each other help each other
The marriage, in fact, for the two companies, is also a a good thing, after all, the new energy market, whether it is Toyota BYD or, if all their energy to develop their own new career, then the two companies is bound to be a threat to their existence, however, if the two companies marriage, then with their strengths, their Toyota can quickly transition its products to pure electric vehicles, while BYD can also get more resources Toyota.
Therefore, BYD and Toyota cooperation, its brand influence will be enhanced by drawing sales model Toyota, BYD will be conducive to competitive products, but also be more accurate to find their own position, heart and soul of the new products on to the electric field. In technology and marketing can be greatly improved.
Moreover, Toyota, BYD also can make use of the advantages of e-platform, it can be cost shared equally common, shared technology, jointly expand market share, but also through such cooperation, while Toyota also happens to be through this platform quickly on the competitiveness of its pure electric vehicle will be improved.
will become the second Teng potential?
As we all know, the cooperation of the two companies, in a sense, is promising, but such cooperation is still being questioned by some consumers, after all, in 2010, worked with BYD Daimler working together to launch a Proton potential pure electric vehicles, and now has close to 10 years, however, its actualPerformance, it is somewhat bleak. Whether it is from the sales market, or is true from the product level.
But this cooperation, most importantly, cooperation models can use the Toyota brand. This means that the product will be positioned close to the people, but also for the wider user community. So, for brands, Toyota’s cooperation with BYD, BYD and Daimler’s cooperation than to the more direct, more down to earth.
Of course, in addition to the price factor, the ultimate success will depend on the product, after all, BYD has a ready-made platform and electric power supply chain system, while Toyota has the technical, as well as drainage systems repairer a wealth of experience, so, after the co-products in the launch time will be faster, while saving on costs, it will also be well controlled.
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can be seen, a partnership with Daimler differ on the cooperation and BYD, after all this time seemed at the time part of cooperation with the luxury brand domestic brands of a collision, after the effectiveness of cooperation did not reach the ideal state, but BYD, this is a partnership still BYD has improved to some extent.
This time, the cooperation with Toyota is quite different, after all, for the two companies, their market positioning, including all belong quot; good match quot; at the same time, in the new energy sector, Toyota and BYD also have their own unique advantages, that is, as long as the two companies to play out their own characteristics, their products will also have a good prospect.