This year’s car sales performance has not been very satisfactory, the major car firms face increasingly tough environment, 1 –11 months, China’s auto market are in a state of decline year on year, there has been only positive growth in June, which is also inseparable from six national inventory destocking.
and this one, deep plowing for many years in China market FAW – Volkswagen regarded as one of the few car companies can hold their own sales. Sales data show, FAW – Volkswagen sales in November was 210,900 (including imported Audi cars), an increase of 3.9 percentage. Unexpected is the new brand’s two models Jetta in November sold a total of 12,078 new cars.
Jetta brand into Volkswagen sales in new growth points
as early as February of this year, Volkswagen will officially launched its sub-brand –JETTA Jetta, until September, the first product of its Jetta Jetta VS5 officially usher in the market, while the second product time to market Jetta VA3 in mid-September.
In September, these two models on the market less than a month has made data show 11080 in the wholesale volume, but from the point of view of sales performance in October, the first full Jetta VS5 May made a record 11,088, breaking million that is listed, full of heat.
Jetta VS5 official guide price is 8.48-11.28 million, from the price point of view, the basic price of the Jetta VS5 coincides with China’s own compact SUV, the price, or even less, at the same price premise, Chinese consumers are familiar with the MQB platform, as well as more reliable powertrain, this is the reason Jetta VS5 continued selling.
on the other side, Jetta VA3 official guide price of 6.58-9.28 yuan, equally competitive on price full, on this highly competitive compact car market, the price of new cars Jetta directly aimed at the Chinese independent car product portfolio, brisk performance and price of the JettaModels accumulated a good reputation, are the reasons for selling Jetta VA3, after all, for the price of the car is concerned, consumers value most practical and reliable.
In addition it must be said, from the configuration point of view the performance of the two vehicles, FAW – Volkswagen did not because it is a lower positioning of the brand and the choice of press configuration, and hand in its class configuration not a lot of difference in the performance, which many consumers once again eyeing one of the reasons Jetta brand. The Volkswagen brand has done endorsements, yes Jetta, the biggest attraction.
More is on the way
to remove the current outside these two models, early next year, Jetta brand new midsize SUV models Jetta VS7 will be officially listed.
From the point of view of the information currently available, the new car is likely to use a competitive displacement way to attack China’s current compact SUV market, that is to say, the price of a new car might be in the 11-15 ten thousand yuan – interval. If you follow this pricing, then guess the price, Jetta VS7 not want a big problem selling.
bear the brunt, with the Volkswagen brand is still behind doing endorsement, in this price range, power and reliability of German brand’s unique selling point is its driving qualities. In addition, judging from the configuration, LED headlights, front reversing radar, the wireless charging, heated front seats, adaptive cruise, 360-degree panoramic image, and an electronic tire pressure monitoring handbrake like configuration has occurred, it can be said alluring .
before the release of information from the point of view, the new car’s measurements were 4624 * 1841 * 1644mm, wheelbase is 2730mm, and a joint venture in the market compared to compact SUV, Jetta VS7 performance in size accounted for more advantage, if consumers can get 150,000 yuan a mid-sized SUV Volkswagen brand endorsement do, their competitiveness can be imagined.
written in the last
As China’s largest car market prices, FAW – Volkswagen in the ten-year data is inseparable from the market for constant adjustment models, adjust the overall strategy, and this one, Jetta brand launch is a more forceful measures. Jetta brand from current performance, with theModels gradually enrich and improve the product line, coupled with the Volkswagen brand in the country over the years accumulated reputation, its sales usher in a breakthrough not a big problem.