can be said that the face of rapid changes in the global market of energy issues as well as the automotive market, new energy vehicles has become an irreversible trend, for car prices, in such a big trend, just go with the tide, in order to obtain a larger market share based on capital, and in the next development.
In the current electric car market, car prices have been some years ago entered the market early, and in the market segment has been due share, and some car prices Although late to enter the market, but have also opened their own electric of the road, but the face of an increasingly competitive market, in order to obtain a more favorable competitive conditions, some car prices have begun their own electric strategy to adjust again to attack the new energy market.
According to foreign media reports, in order to regain its leadership in the new energy vehicle market, Nissan or change its electrification strategy, to high-end, diversified transformation.
Nissan Leaf is no real benefit
In fact, as early as 2010, Nissan launched its own electric car – the Nissan Leaf, and when after the car market, its global sales are once maintained a leading market advantage, according to relevant statistics show that as of September this year, Leaf global cumulative sales have exceeded 45 million, becoming the largest global cumulative sales of pure electric cars.
in order to seek sales growth in Japan Leaf, Nissan uses a strategy of price reduction mode. In the US market, Nissan Leaf on the market after three years of its entry-model price reduction of 18 percentage, only $ 28,800 (about 203,000 yuan), the price on the market is far from the mainstream of pure electrical products. So, it also allows Nissan Leaf in a rather awkward situation in the global market, that is in the process of years of sales, Leaf outside the fame, it did not actually get any substantial gains.
For Ghosn had dominated strategy, Japan Nishikawa wide prenatal CEO who has publicly expressed dissatisfaction. Adding that discount sales way down the Leaf products, while significantlyReduce product price is way more direct impact on the value of the product Leaf, the Leaf is currently consumers the impression that a quot; cheap goods quot ;.
to change the electrification strategy
Therefore, based on the current status of the Nissan Leaf, Nissan are being adjusted, it can be seen at the recent Jingdong Motor Show, Nissan introduced the electric concept car Ariya, the Ariya represents the vision of the next generation of Nissan electric products. According to foreign media speculation, after Ariya future production, its European price will be 55,000 to $ 78,000 (about 387,000 to 549,000 yuan) between, say, the future of Nissan wants to keep it by high-end products the profit advantage, to continue to impact the electric market.
At the same time, within Nissan’s new CEO Makoto for the electrification of attitude is also recognized as the foreign media is Nissan will adjust evidence of its electrification strategy. It is reported that Makoto Uchida Nissan hopes to shift the focus of electrification profit margin from sales, which fully reflects the importance of the current profitability of Nissan, and Nissan will also be enhanced by the product, longer battery life and higher pure electric products to build models, to achieve high profits.
Moreover, in addition to high-end transformation, in addition to electric Nissan to build high-end products will continue to expand in other areas, therefore, Makoto Uchida also said that in addition to continuing research beyond pure electric vehicle technology, also needs accumulate in the hydrogen fuel cell, a hybrid technology. But before this, Nissan has announced plans to use the Mitsubishi plug-in hybrid technology, so the future Nissan will also introduce a plug-in hybrid products, adding new energy products market layout.
accelerate the transition to catch up with rivals
It can be said, at present in the market, there have been large quantities of energy products are put on the market, whether it is Chinese brands or joint venture brands are have hair force, while, in the luxury brand of camp, we can see Mercedes-Benz has launched the EQC, BMW’s upcoming iX3, the Audi e-tron and the launch of the domestic version of the Tesla Model 3, therefore, in order to high-end to win a greater share of the market, it is necessary to add NissanIts speed electrification transformation, layout more products on the market.
In March last year, Nissan announced that as quot; Nissan MOVE to 2022quot; part of the medium-term business plan, the company future will release more electric products. 2022, Nissan plans to electrify its model year sales increase to 100 million units. In 2022, Nissan electric car in Japan and Europe will account for 40 percentage of overall sales, by 2025 the percentage would rise to 50 in the Chinese market will reach 35 percentage -40 percentage.
In addition, in order to strategically motorized change, the Chinese market is the most important part, but for luxury brands, has begun its layout, regardless of the Mercedes-Benz and BYD potential of Proton cars, Toyota and BYD joint venture or the Great Wall and BMW cars have been intense beam begun to actively layout, so for Nissan, its high-end line although you can get a greater profit, but competition is particularly fierce.
wrote at the end of the text
To further speed Nissan electrification transformation strategy, Nissan has made the appropriate adjustment, and pure electric concept car Ariya launch also indicates that Nissan will be like a high-end Advanced technology products, in order to get a higher profit, after all, for what a car prices, which is in the process of transition, funding remains the most important aspect.
In the face of competition in the market, including most car prices including Nissan is constantly in reduced costs while increasing their product margins, as is the development in the future, be able to quickly achieve product planning and layout, before the arrival of big new energy trends lay the foundation for their products.