before the Guangzhou Auto Show, car Granville new media Ltd. Deputy General Manager of Sales and implementation of SAIC-Volkswagen, Shanghai SAIC-Volkswagen Sales Co., Ltd. General Manager Mr. Jia Mingdi interview. Jia Mingdi said Skoda brand sales are not in line with current expectations, future Skoda to become a distinctive brand.
In Jia Mingdi view, the Skoda brand in the domestic market is now hovering in annual sales of 300,000 SAIC is clearly inconsistent with public expectations of the brand, but also its models are not proportional to the number of outstanding product strength. Of course, compared with the success of the brand in the European market is obtained, the Chinese market has a very different market environment and needs to be improved brand recognition.
In fact, in addition to the introduction of new models, a huge brand revival plan is being carried out quietly. Jia Mingdi introduction, “for the marketing end, a lot of market research will completely clear the Skoda brand users portraits, and improve the product based on user preferences, such as an invitation to buy Skoda customers and refused to Skoda customers do focus on research to understand the purchase and rejected the reason, understand the user for different brands Skoda perception in the product side, will further enhance the ability to control costs while adhering to the quality of the same. “
in addition, Jia Mingdi equal importance to the brand characteristics of the building, he believes the future Skoda product definition phase, with the Volkswagen brand to be a significant segment. “We hope that in the future we talked about Skoda addition to being more expensive than the general public, as well as its own product characteristics.” Jia Mingdi representation.
For Skoda market outlook outlook, Jia Mingdi admits: “We believe that the Skoda brand can not become public, it is impossible to achieve annual sales of 1 million currently, Skoda annual sales of around 300,000, is possible. after five years, remained at 500,000, and has a specific group of loyal customer base, we believe that this is necessary Skoda commitment to the mission. “
and listed on the Guangzhou Auto show Sikedake Mick GT Skoda brand is the prelude to further explore the Chinese market. In the 2019 Guangzhou Auto Show, officially listed Sikedake Mick GT, launched a total of 4 models, the price range of 125 900 -13.99 million. At the same time users buy a new car can enjoy a five-year or ten basic maintenance 5-year 140,000 km vehicle warranty, 1–3-year zero-interest loans, limited licenseCities 8,000 yuan / replacement of the rest of 4000 yuan subsidies and incentives such as VIP Gold Card service.
Similar to the Recently SAIC Volkswagen’s new models, the R & D Sikedake Mick GT also has a deep involvement Shanghai Volkswagen team. This makes Ke Mike GT appearance more in line with China’s consumer market demand. From the outside, Ke Mike GT family using the latest design, the front face of the hexagonal shape of the network with the new frame group headlight spliced together, while the front U-shaped dress surrounded the through air inlet with honeycomb network and line chrome diversion tank, quite a sense of movement; movement of the young body side visual atmosphere is fairly obvious; the rear part of the taillights have been redesigned, more in line with the concept of crystal cutting; in addition, the length and breadth Ke Mike GT 4409 / 1781/1606 mm, a wheelbase of 2610 mm, an increase in length and height. This is to adapt to reflect the Chinese market. Inside, the GT Kemi Ke Ke Mike consistent with the overall layout, but in the headrests, shift knob, decorative plates increased the GT logo, with red stitching also use. Compared with the exterior, the interior Ke Mike GT did not have a big change, which is subject to cost constraints it. The appearance of the new car after subsection bright spots, it must be the interior areas of major breakthroughs of the future Skoda models.
Other aspects, Ke Mike based GT PQ34 build platform, equipped with 1.5L power and 1.2T two engines, wherein a maximum power of 112 horsepower 1.5L engine, peak torque of 145 Nm; 1.2T engine maximum power of 112 hp, 200 Nm of torque. 6-speed automatic transmission system, respectively, and match the 7-speed double clutch gearbox.