: The newspaper report ] After the end of the year, the BMoon underwartarous, one LDQUO; BMW China will purchase China Brand RDQUO; news, quickly board Hot search list. As a company that has led the development of autonomous brand sedan, Brilliance has not been satisfactory in recent years. It seems that the volume is huge, the model is much, but the company’s survival can only rely on the company’s MDash; mdash; BMW BMW blood, the trouser is accumulated, and only in one moment.
During no family, people also read a scene like once in another business. According to Beijing Automotive (01958), it has been shown that revenue is 90.375 billion yuan in the first half of the year, a year-on-year increase of 16.1%; net profit of 2.758 billion yuan, a year-on-year increase of 163.5 percentage. The book data is quite bright, but it can be seen more.
from Beiqi nearly three years in the first half of the year According to the financial report, the self-staple revenue has fallen to less than 3 percentage, and it has a year-on-year decline; the profit is negative, and the deficit is gradually expanded, and the joint venture segment of the performance is ldquo; medium and rdquo; The total profit of the listed company is not losing. 
In the first half of this year, Beijing Auto autonomous sector has a low innovation, revenue is only 231.6 billion yuan, a year-on-year decline in 21.0%; hair profit is 2.496 billion yuan, and the loss is expanded by 36.1%. Sales level, Beijing brand car is only 20,000 vehicles, which is about 20% year-on-year. Correspondingly, with the continued growth of consumption upgrades and the continuous growth of the luxury car market, Beijing Mercedes-Benz has continued to expand its contribution to listed companies.
The revenue revenue year by year, gradually expanded, coupled with ldquo; steadily decline RDQUO; sales, especially for joint venture, MDash; mdash; Beijing Mercedes-Benz highly dependent, LDQUO; style rdquo ;. Although the report of the year and the first half of this year in Brilliance has not been disclosed,From the first half of 2020, it can be seen that the revenue of China (01114.HK) is 1.45 billion yuan, but the profit reached 4.045 billion yuan, which is behind its joint venture MDash; mdash; Brilliance BMW LDQUO; Fill RDQUO .
In the past, the Hall of the Brilliance Automotive Group has publicly stated that in 2020, Brilliance will do 300 billion sales, and the whole vehicle is sold 1.5 million. This is listening to the ear, Beiqi also has a similar rhetoric: ldquo; 2020 enters the world’s top 100 rdquo ;. It’s a pity, it has been 2021, and the brilliance fell, Beiqi also fell and fell, and it was hard to say it.
Turbine Network statistics 2015-2019, Brilliance and Beiqi two companies independent sector net profit account for the proportion of the Group’s total profit Variety. According to the data, since 2015, Northern Automotive Self-staple profit continued to fall. By 2019, it is very coincidental, which is consistent with Brilliance, all of which are -12 percentage.
Obviously, Beiqi, who had reached B-terminal market to create sales miracle, has fallen out of LDQUO; safety zone RDQUO; Northern Vehicle naturally knows the embarrassing situation of its own self-staple sector. As the total number of car joint ventures will be released in 2022, Mercedes wants to improve the rumors of shares. In this context, Beiqi’s self-staple sales, revenue and profits are more looks more.
Beiqi does not want to change. In 2019, the autonomous sector began to reform, weakened the original autonomous fuel-saving brand MDash; mdash; 宝, jointly launched Beijing brand, full shop Open the product line. 
However, this kind of ldquo; the progress made is clearly matched with the grand plan of Beiqi, and analyzes believe that the first thing that has not been able to get a breakthrough, in the same level The market cannot touch more consumers. The high-end brand ARCFOX, which is striving for new energy, so far, the two months sell three-digit sales in the monthly sales, which is really a drop in the salary of Beiqi; second, there is not enough supplyThe integration of the commercial system, leads to high parts of parts; third, after the launch of Beijing brand, the sales system is simple and merger, and the management operation once has a chaotic hellip; hellip; a series of main objective factors, let Beiqi caught in trouble. The financial situation in recent years is also very obvious, and car companies with absolute foreign profit contribution are step by step.
Even if Beiqi and Brilliance still have a difference in size and physical volume, it will not have a fist product, and it is precisely with the excessive dependence of the joint venture. I am afraid this to break the Morning of the Morning Dream. The sword of the Chris will eventually fall on the North Steam. (Shen Dan from Beijing)