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Senior Media Zhang Yuxing joined the car interconnection, serve as the chief content official and editor

On May 18, 2021, China’s first car life service cloud platform LDQUO, car life service cloud platform; (stock code: 834327) A senior car media man mdash; mdash; the original economic daily China Economic Net Car Channel The content report and IP ecological construction, the new media business development of the car, and the new stage will also be jumped up again.

Zhang Yuxing has been focused on the automotive field since 1992; he has reported in China Automobile, the 21st century economy report, the South Metropolis Daily, One of the media and other media, he led the team to achieve the challenge and breakthrough of content from 0-1 in the development of multiple traditional media platform.

With the development of China’s automotive industry for nearly 30 years, Zhang Yuxing also witnessed the rise of China’s automotive industry and the Internet. In 2013, Zhang Yuxing was a three-dimensional report matrix of LDQUO; high-frequency, multi-dimensional, widely spread RDQUO; high-frequency, multi-dimensional, widely spread RDQUO; During the major changes in many automotive enterprises, a key analysis report and the transformation of high-rise construction are also recognized and respectd by industry colleagues and high-rise.

For the development of the automotive industry, Zhang Yuexing believes: ldquo; in the past, we emphasized all corner overtaking, too utilitarian. However, regular things I believe in can’t be around, we should have a fear of rdquo; He predicts that the automotive industry develops ldquo; it must be a big wave of Shu Sha, the future of the automobile market must be a slight trend RDQUO;

In the past 30 years of car media career, Zhang Yuxing completed millions of information reports, comment content; initiated, planned and participated in books with “Audi in China 20 years”; participate in multiple companies M & A, brand planning, product marketing, corporate diagnosis, market analysis and industrial policy amendments, major forums, etc.

Zhang Yuxing advocates the use of exclusive mobile Internet to create a unique depth content for customers and users, he said: ldquo; I have been love the car media industry, this joining car interconnection is a new challenge, I will pour Do our best to surround the film, variety, MCN ecology, and the sectors, including the car workshop, create a exclusive car interconnection unique content ecology, give back to the majority of platform users and partners. Rdquo;

For Zhang Yuxing’s joining, the chairman of the car is highly evaluated, she said: ldquo; Zhang Yusheng teacher has an open industry Vision, rich automobile report experience, industrial policy, market trend and brand marketing insights and unique; Zhang Yuxing teacher’s joining, will help the car in the auto industry change, intelligent network and 5G technology day and new month, consumption upgrade industry background The interconnection implements content reconstruction and resource integration, and improves the depth layout from B-terminal bus to C-terminal users. RDQUO;

The whole body is a car hockey station. Founded in 2008, then renamed the car in 2009, it is located as a car original IP as the core, covering the car consumption full chain. Service Platform. In December 2011, launch the world’s first deep dismantling car column “Demolition”, so far to dismantle more than 300 models, accumulating more than 15,000 demolition data, surrounding safety, health, craft, driving, intelligence, spending six Big Rating Split 74 evaluation criteria to create an exclusive LDQUO for all networks; demolition quality database RDQUO ;.

In 2015, the car is successfully landed in the new three boards; in September of the same year, the company’s car news network DAU (Japan users) is over million, A third place in the vehicle vertical media. In 2016, the independent original video content brand “slow lane”, 2018 new energy IP “EV know” online, 2019 car news content creation platform, attracting more than 1,000 auto from the media and studio settlement, and the daily production exceeds 400 video content.

To better meet the quality of the user’s content quality, andCombined with the development trend of short video community, in August 2020, the car interconnected the MCN content communication mechanism, as the first car vertical network media platform derived MCN content ecological matrix. As of now, 8 IPs that have been laid out in the field, differentiated and passed through different labels users, including “demolition”, “slow lane”, “EV know” 3 major special head IP; “Yuer plus an oil “” The “Car Hand Dragon”, “Lao Wang said dry goods” 3 style IP; and “a great car”, “Vicoti 101” 2 large articized IP, content is involved, car, car, car, More than 10 plates such as cars, explore, visual, modified, self-driving, and events, all net fans exceed 30 million, and the accumulated flow exceeds 50 billion.

Zhang Yuexing believes that high quality and diversified content is to attract the core competitiveness of the user, in view of the video of the car, the network, new The huge user groups and traffic resources accumulated in the media, etc., is to practice ldquo; traffic first, user-supreme RDQUO; unique content propagation exclusive soil, hoping that these content meet the fragmentation time on different types of traffic platforms Users are full of high quality car content.

After years of experience in the Internet + industry, Zhang Yuxing always maintains a clear cognition and judgment of the industry development. With the dare to do things in the world, you will have a full body and mind into ldquo; the career of the car is interconnected, and it is believed that it can also bring more quality content for users and car brands.

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