SUV in the country after 20 years of development, already has ten million body mass, the product is undergoing a transformation from hardcore SUV to SUV’s urbanization. For automotive OEMs for, SUV field is still full of opportunities and temptations, and the type of SUV also become ever more finely.
In fact as long as the field of vision narrows, take a look at BYD launched the strategy and pace car, but also piece of a jigsaw of the market and consumer trends.
In early 2020, BYD come up with two new heavy trucks, is a flagship sedan Han, another is you want to accomplish something in the Song PLUS Class B SUV field.
very stable vehicle attitude, perceived quality still good
It is undeniable that the traditional car can establish a brand image, but the SUV better profitability . In fact, whether Han or the Song PLUS, two cars are tight as consumer upgrade market trends, but also in the brand BYD reflected continued upward – the perceived quality of the product better and better, higher and higher premiums .
In fact, the greater chance of winning Class B SUV (Chevrolet) market, BYD has a huge mass base, marketable products, in line with the consumer mind. Data from “by the Federation,” the show, currently on the market selling Song (Classic) and Song Pro, sales rose in the first half of 2020 reached 357 percentage.
Simple design rear, rear perspective showing very
Further aspects of the fuel car, SUV has become the growth poles BYD Recently, 1- comprehensive approach 100,000 in July. In such a situation, the Song family of high-end models – Song PLUS, ready to come out. A good car is not afraid of late, but BYD has never lacked for fans.
a more textured BYD
At first glance Song PLUS, I felt the car’s overall shape quite atmosphere, to the vehicle lines sonorous, powerful, showing more confidence. Dragon Face design theme has been developed to the 3.0 version of the classic aestheticAnother gene evolution, nature-PLUS Song into a strength.
The front face of the radiator grille is similar to a Chinese ancient times armor, chrome strips arranged lattice has a strong visual impact. Before Paul left and right sides of the raised design is also made efforts to reduce wind resistance, it can be described as detailed real power.
the air guide plate on both sides of the front bumper, can further reduce drag
Song PLUS high quality “Static perceived quality” in fact reflected in multiple aspects.
First Song PLUS good body posture, from the front and rear tire and wheel arch uniform, the shape of “low-lying”, but also to ensure the effective ground clearance, aesthetic, and practical correct.
777 LED headlamps design elements have a very good meaning
The second is that the design portion of the spent thinking accessories, such as the front face of the diamond crystal LED interior lighting shape of “777”, the “perturbed” the traditional saying in Chinese culture, BYD used to make the design theme, but in reality is a good moral. Before and after
Further, the vehicle side through the beltline, in particular the front fender angle R at the very type, deep concave, knowledgeable people to know that this is a test for the stamping process.
R-angle concave waist exhibit good stamping process
In the vehicle dimensions, length and breadth Song reached 4705 PLUS / 1890 / 1680mm, with a wheelbase of 2765mm, which is why this new car BYD will be divided into class B SUV’s sake. Because large size, technology has also been enhanced, natural positioning and value even higher.
Song PLUS atmospheric appearance reflects a well – wheel. Rim body style to bring strong tension, tire exaggeration to use the 245/45 R20 specification, and supporting business for the German horse brand, very real.
tire package for the German horse brand,
reached a size of 245/45 R20
shape the young state, Car technological sense, this is the BYD car launch in recent years, the pursuit of state, in short, good-looking, easy to use, and people feel luxurious and the corresponding value.
Interior package named “the suspension to attain enjoy comfortable cabin”, “Dragon Spirit” Aesthetics also extend to the vehicle from outside the vehicle, highly uniform internal and external design.
far as the eye is high-grade materials lay, the top area in front of a suture material with a co-pilot slush effect, is a middle region of the air conditioner can be highlighted, music, greetings panel, followed by the bottom were silver plaque and suede materials, while meeting the visual, tactile variety of needs.
immersive interactive panel co-pilot wisdom
used the suede door trim, comfort is very good [ 123]
extensive use of advanced materials, in fact, only part of the Song PLUS advanced interior, the emergence of new technology is also very clearly brings a freshness. For example, holding the steering wheel, it will feel like a curious like soft skin-friendly, but also the use of ink soaked brown gradient design with black basalt, and interior color match.
sitting Song PLUS of the car, the biggest feeling is that BYD repairer ideas and to enhance the value of content, is no longer a simple configuration stuffing, but very practical way to improve processes, materials and design. At the same time, feel the ergonomic aspects better.
button fine work shift region, feel good
Central armrest large space, which is very can hold
near the driver’s seat are substantially touch function, the shift key region is Oufan children, work fine, feel good. The entire cockpit realization of the digital application, 12.3-inch LCD instrument panel, 12.8-inch swivel screen in the control, electronic shift mechanism, as well as smart and intelligent voice-assisted fool of driver assistance systems.
is also very useful in terms of convenience, after the electronic gearshift, it will save a dashboard space below the storage box arrangement, and in the front central armrest position, there is a deep storage box , which not only hidden CupFrame, there may be a K song microphone in the vehicle, and comes charging base.
Electronic Dangba console to save a storage space at the bottom
in front of the wireless charging Dangba region
thanks to close the vehicle width 1900mm, rear space leading almost the same level, the visual seat is very wide, flat floor is designed, and the rear seat back support is folded 4/6 adjust the angle and forward flat, 1,477 liters and form a flat load space and the luggage compartment.
if not the song reminds me of Logo on the steering wheel This is a brand new car BYD, I would even mistakenly think that this is a joint venture vehicle.
indulgent rear seat, full flat floor designed
trunk more structured, with the recline back seat
back to form a loading platform
material has been used by foreign auto companies, technology, design patterns and human systems, and now Chinese brands have been fully learned, and converted for their own expression, for Chinese consumers is the true gospel.
technological superiority is the key to stand out
high color value is an advantage Song PLUS lies, but high color value is not high quality of all, it should also include the use of level the elements of. For example DiPilot intelligent driver assistance systems, as well as DiLink 3.0 intelligent network linking system, after in-depth experience, parties can feel the core competitiveness of Song PLUS.
There are three liquid crystal instrument panel display, a large amount of information
Let’s look at it DiPilot system. It integrates a considerable number of high-end features, the others have, such as AEB automatic braking, LDWS lane departure warning, LKS active lane keeping, TSR traffic sign recognition, ACC-Samp; G stop and go full-speed adaptive cruise , BSD blind spot monitoring, early warning and open the door and DOWBOS brake priority system, and so on.
is also very simple to use, like the original Chinese BYD has been the key, when using DiPilot system will bring a lot of convenience. Left hand on the
steering wheel buttons clearly written reset, setting the car up shining keytips toggle button down, ACC function will start, and then set up the speed, distance with the car, can liberate your feet, the system will automatically keep up with the vehicle in front.
Chinese it is very simple and intuitive key operation
Comparative appealing is provided a PLUS Song multiple protection mechanisms in the driving assistance system.
Take the lane departure warning and lane keeping, in the lane keeping is not enabled when the lane departure but also through the steering wheel vibration to alert the driver of the vehicle yaw. And after using the lane keeping system will also vehicle “fixed” in the middle of the road, and will not swing around. Settings page
DiPilot system
in the process of intelligent vehicles, BYD DiPilot current system is undoubtedly the advantage, but also reflects the technical strength of BYD .
However, Song PLUS intelligent and partly hidden in DiLink 3.0 intelligent network linking system. The system should build eco-car brand in China is currently the most complete, most powerful and most intelligent, it can not only understand the needs of urban young, but also be able to read everyone’s needs.
the depth of customization car machine version of the National K song App
DiLink carrier 3.0 12.8 inch swivel screen on the center console, put sideways operation similar to a Pad, App encompassing a variety of network era, also set up similar Pad, you can upgrade OTA-line; on end, and the operation is similar to a mobile phone, brush vibrato, K songs, like being in her living room, easy and comfortable.
In speech recognition, BYD hand IFLYTEK depth of customization done, not only to find a song, looking for the address, telling jokes, sitting in the driver’s seat Dodo mouth, the Department ofThe system can also help set the air conditioning, windows and so on. In the map section, built-in high German and Baidu are two options, especially Baidu map, BYD is also the depth of custom models.
The new DiLink UI 3.0 system uses elements of Tai Chi
In this straightforward era, what consumers keen to do what BYD, like technical Polytechnic man thinking, do it a refined, so thoroughly. Powerful technology to some extent also amplifies Song PLUS attraction, intelligent application will be one of the success factors of the car.
good prescribing is the real skill
car is a technology-intensive products, in addition to good-looking, practical driving experience but also evaluate the merits of a standard car, Song PLUS open up the internationalization of it?
First, let’s have a look at what kind of song PLUS hardware foundation.
Xiao cloud new series 1.5TI turbocharged engine
Xiao cloud engine is turbocharged latest series 1.5TI machine, is a corpuscle the amount of the Down-Size machines. This 1.5TI engine of the indicators are in the forefront of the brand in China, it is also known as an international leader.
using techniques of small inertia of the turbine, the pressure relief and motor-driven, faster and more efficient. Injection pressure direct injection system up to 350bar, and also uses a high tumble ratio of the intake port, the overall power output 20 is higher than the percentage of older machines. The maximum power of 136kW / 5500rpm (about 185Ps), maximum torque of 288Nm / 1500-3700rpm, certain low-power data is very close to 2.0T.
in response to the power of light, smooth gearbox response, natural
and open up what it feels like it? Dynamic response of very light, especially PLUS Song of the organ type accelerator pedal use floor pedal for the accelerator the size of the master can be more delicate, step on how much throttle to how much power.
fit 1.5TI engine is a new seven-speed wet bisClutch transmission, the dual clutch mechanism inside the box, electro-hydraulic actuators, shift forks are optimized and improved, and the gear ratio is set to a reasonable, very slight shift feel, very smooth. Whether power Tip In (torque intervention) or Tip Out (torque exit), the total power Chengdu no obvious break move, the noise is small, the overall adjustment appears to senior lifestyle.
on the layout of the chassis, a front suspension portion of a conventional MacPherson, multi-link form. Although the structure is conventional, base form, but after Hans middot BYD’s chief chassis experts; Kirk tuning, Song PLUS behave somewhat European car taste.
In traveling, the vehicle posture is stable, very clear suspension of road feel, and a curve for the support roll is also in place. On comparing the steering feel neutral, and personalized settings based scheme, Song PLUS steering system can also select the comfort and movement pattern, corresponding to the light and tough two styles, also corresponds to different road conditions.
For those who love to drive and want to take care of family users, Song PLUS is a good choice, there is color value, technical content, and with the BYD brand upwards, this car has also made international flavor.
More importantly, the price threshold is not high, 11.88-14.68 million sale price of BYD has expressed sincerity.
a new level, a new benchmark
For a new car, excellent technical indicators is the basis for the establishment of good driving qualities, but Chinese consumers are buying car, also hope the indicators have outstanding performance, so too would they have more conversation.
In fact, Song PLUS can stand on a high level, high starting point to competing products, the joint venture to challenge the SUV, it is precisely because BYD brand, technology, products, multiple dimensions and constantly up results.
very pleased to see Song PLUS demonstrates BYD’s new look, the new car, BYD’s SUV layout will be more segmentation, but also for 2020 the formation of stimulating sales in the second half.
In the wings gradually plump mark, come up with BYD Song PLUS. The new generation of the SUV field in China, the addition of a high-level benchmark. (Author | Xu Feng)