in the past, when we talk about the Pentium, give consumers the impression is still very good, as is the FAW Group’s own brand, in the early development of the Pentium, B90, B70, these models can often use the FAW-Mazda joint-venture brands such as Some technical public. At the time, Geely, Great Wall of these brands are still “behind closed doors” when, in fact, gone Pentium shortcut.
But now the Pentium brand in independent brands, the sales ranking is by comparison after. 2015 ~ 2018 sales from bad to worse, only 2018 full-year sales of 85,800, which has been marginalized in the own-brand car prices among.
From the beginning of 2017, began to seek restructuring Pentium, Pentium division was established in 2018 to enable a new brand logo, introduced a new T-series products. Pentium would like to take up again. In less than a year after another the introduction of T77, T99, T33 three new models.
Pentium T77 can be seen after the first models of the Pentium transition from the design really under a lot of kung fu, the new design is also very beautiful. But consumers do not pay for, as of September 2019, cumulative sales for the T77 Pentium 35520.
Pentium 2019 sales target of 150,000, according to the Automobile Association data show that the Pentium brand this year from January to August total sales reached 65,000. This means that the Pentium requires 9 – December sales of 85,000 sales target to complete the set, or an average monthly sales of over 20,000, so from the current situation, the Pentium is able to fulfill the sales target this year of the.
Indeed, part of the transformation of the Pentium is worthy of recognition, that is, the brand positioning, design and marketing. Pentium current brand positioning is facing 90 after other more young consumers. The design is not just younger, but also in function, but also the main young, technology, Internet technology. For example, on the T-series models, a voice assistant, holographic projection of these configurations. In marketing,T77 launched a customized version of rice, millet cooperation with the company, but also to allow more young consumers know this product.
However T77 While a lot of effort in positioning, marketing aspects, but on the quality of products, but there have been many problems. Not difficult to find from the car endoplasmic reticulum, T77 Pentium problems are mainly concentrated in the engine area. The vast majority of consumer complaints are said engine stalling while driving, failure lights, and several repairs bad repair. Difficulty in starting the engine, speed up the weak, and so on.
in which a consumer complaint extraordinary attention a week ago, he purchased a 2019 luxury automatic models 230TID type. At high speed engine flameout. Prior to this, the engine failure light, repaired to the 4S shop after not bright, bright next day. Then automatically turn off on the highway, there was almost rear-end accident.
From consumer complaints of view, there is a more serious problem Pentium T77 engines.
and there are many consumers reflect, just bought a new car two months there have been similar problems. Engine fault lights, or turn off the process of moving, high speed stall. Some Internet users reflect that this is a common problem in the Pentium T77.
Pentium color value is high, but the quality is low. In the current Chinese auto market competition is so fierce premise, and even the joint venture brands are beginning to have introduced low-end models to compete with its own brand. The original own-brand price war, with the configuration piled era has passed. The only independent brands breakthrough is to use quality talk, to actively fight high-end direction. In this one, Geely, Great Wall at the forefront of its own brand, is currently very good sales. And if not in quality, then, in terms of marketing, how good design, to no avail.