car is not a luxury car brand, it is a lot of evaluation dimensions, is also not clear to anyone under the definition of a luxury car brand. I think the luxury car brand from the two dimensions of view. The first is the brand dimension, followed by the specific model dimensions.
luxury brands and luxury cars are two different things
dimension from the brand perspective, to look at this brand history is not a long history, such as Mercedes-Benz, BMW, Audi, is a long history of automobile brand. Repairer new forces companies to Wei, Tesla are brand short history of the brand. The second is to look at this brand in the world, a lot of the history of the brand for a long time, has now disappeared in the world. It does not exist. Also not a lot of the sales. It would not be called a luxury brand. The third is to look at the brand there own unique technologies, such as Audi’s four-wheel drive technology, the Mercedes-Benz S-Class when every generation, are also the first to use a lot of new technology, leading the development trend of the car. So Mercedes-Benz, BMW, Audi, Jaguar, Volvo this is a luxury brand. From this perspective, the modern new Jienisaisi, not much of the historical background.
From the dimensions of the product to see, what is the price depends on the specific model, how to work with materials, engine, gearbox, the movable plate how about the Big Three. From this perspective, the current Wei to its ES8, ES6 are luxury cars, including Hyundai’s Jienisaisi, luxury brands are also standard. Therefore, luxury brands and luxury cars are two different things, can not be generalized.
≠ luxury brand of luxury cars
at present due to the sinking luxury brand, introduced a lot of entry-level cheap cars, such as Mercedes-Benz a-class, BMW 1 Series and so on. Mercedes-Benz A-class, priced at more than 200,000, but used a 1.3T engine, rear suspension or non-independent torsion beam suspension, to see how this is not a luxury car should have style. Another example is the BMW 1 Series, the entry-level 1.5T models use three-cylinder engine, instant ignition start will be significant jitter, this is notPerformance luxury car should have. So these models belong to the non-luxury brand of luxury cars.
have the luxury brand of non-luxury car, there are non-luxury brand of luxury cars, such as Toyota Crown, especially domestically 12th generation models, used to be very luxurious car, fully comparable to the Audi A6L, but later sold Crown models do not tepid, until the crown completely withdraw from the Chinese market. Crown is a non-luxury brand of luxury cars.
In comparison, non-luxury brand of luxury cars sell better, because the brand image of the original high-end, can be a plus to the car. However, non-luxury brand of luxury cars difficult to sell, because the cost of luxury car itself is not low, but the brand but can not afford to support this train.
Tesla count luxury brand?
As a repairer new power company, Tesla is not much brand heritage, but Tesla high reputation in the world, and very popular. From a technical point of view, Tesla in advanced driver assistance, including some battery thermal management technology accumulation. Regarded as a luxury car brand.
But then again, Tesla Model 3 count as a luxury car it? I believe that Tesla is not regarded as luxury cars, because since Tesla Model 3 whether it is pre imports, domestic or later. Its body facing controversy are large, the most typical of the production process is not good. Especially in the early stages of import. Today, although the Model 3 has been achieved domestically, but in the work, there are still some flaws.
Summary:
Tesla considered luxury brands do? From a historical perspective the brand, no brand Tesla history, certainly not a luxury brand, but from the point of view of global awareness and technology, Tesla is a luxury brand, global sales, technical superiority. So Model3 is a luxury car? This is obviously not, Model 3 with the material, not even domestic Wei to ES6, ES8. So one sentence summary isTesla can be counted as the luxury brand, but the Model 3 is not a luxury car.