Since the Shanghai International Auto Show, Tesla Car Show, Let Tesla will be returned again in April After the tip of the wind, Tesla will develop in the Chinese market, and become a topic that is very concerned about the public. In fact, in April, Tesla sales have really fallen than. But it didn’t expect that Tesla’s sales have greatly increased in May. At the past May, Tesla’s wholesale sales were 33,464 (including exports), which increased by nearly 30% year-on-year, up to 202 percentage. As of May, Tesla China’s accumulated sales reached 129,000.
What is the reason why Tesla is still selling under the premise of many public opinion? So this article we will come together.
[1] The order type production method, Tesla is not affected by short-term negatives
[123 “Tesla’s production is different from all other brands, Tesla uses the order-style production, not in advance, put it in 4S shop. So in April to sales, sales is not because the user rights protection is caused by the Shanghai Auto Show. Instead, the user order determined in March in February.
Previously, Cui Dongshu, secretary-general of the Tianshui, said with the media, because Tesla is orders sales, it is not affected by short-term negativeness, “and in May retail beyond April is normal seasonality. Trend. “
And because of the current Tesla domestic models, Tesla Model3 and Tesla Model Y, due to the factoryThe reason for adjustment in April, the Model Y production line is two weeks, but also one of the main reasons for sales decline in April.
March Tesla export 11527 vehicles, boosted sales
Slade In May, Tesla’s wholesale sales were 33,464 (including exports), with a large part of the reasons because exports rose. Among them, the exit of Model 3 once again breaks thousands, reaching 11,527. Most of them may be shipped to the European, Tesla sales in the European market, from 1244 in April to 9143 vehicles. Most of this is the Chinese factory contribution.
Tesla has only a production base in the United States and China from the world. The European production base has not been activated, so there is currently only the demand demand in the global market in China and the United States.
From now on, the global demand is still very strong, and the market in individual countries is still in short supply. Therefore, China will be an important responsibility of global exports in China in the future.
Turka sales growth is also It is closely related to the entire new energy car environment of China. At present, China’s new energy market environment is rapidly warming. Not only Tesla, BYD in the independent brand, is also the same as it is also the sales of the car, the ideals of the car, Xiaopeng cars have also increased. In the May and January-May data released in China, the China Market New Energy Vehicle has reached a percentage of 9.4%, and only one step is only one step from 10%. This also means that 3, 4, 5 has more than 10% of China’s new energy vehicle market for three consecutive months, which is expected to have no suspense in 2021. In May, BYD’s new energy vehicle wholesale was second only to Tesla, located in the second place, the gap is only 1352. 2021, five months, BYD new energyThe source car accumulated 113,213. Market performance is equally very good.
[4] From the scale and brand, the new forces in China is still unable to form threat to Tesla [ 123]
Although Tesla has a special negative news in Tesla in the Chinese market, the whole is the size of the user, or from the brand influence. The new forces of the car cannot form a threat to Tesla. This is also one of the reasons why Tesla brand can more and more brands.
While the autonomous brand new force company, or by more affordable prices, or through more intimate services, try to form differentiated competitions on products. However, in the heart of the user, there is a scales in the heart. In the overall product, including the second-hand caravan market rate, Tesla is still a certain advantage in the same level.
Although domestic product new forces have grown rapidly. But all companies are actually intentionally unintentionally avoiding direct competition with Tesla. Mainly because of Tesla’s first advantage, it is too strong in the Chinese market. According to the current sales of Tesla, there is no accident, the new energy car sales in the Chinese market in 2021 is still Tesla. The independent brand wants to achieve a real corner overtaking, and it is far away.