Written | Song Yu Ting
In these years, a large number of car brands attempted a self-built community in the Chinese market.
Bet better understanding users, serving users, user and reputation through “User Creating” concepts, resulting in “explosion models”.
In the automotive market, foreign brands are no longer authoritative, Yulai, Great Wall and other brands have realized corner overtaking, accounting for a place in the heart of consumers or in new consumers.
User achieved Haval
Take the 10th anniversary of the 10th anniversary of Haval H6 glory first held two days, This single model sold 3.5 million vehicles in ten years, and it has been tuned for 98 months.
Such a radope is concentrated on a Chinese car, which is not trustworthy ten years ago, how is Haval to do? The answer is: user.
In the past few years, under the driving of social media, new channels and new consumer groups, a large number of new brands take off, but highly saturated competition and information flow Quick iteration, it has also made a long-term development after the rise of the brand a problem.
In the last two years, with the flow dividend, the construction of the consumption brand is regular, and the user needs become the first defense.
And China Haval is based on C2B mode, using user demand as the core, relying on industrial Internet, continuously optimizing the configuration resources, establishing a new business ecology of “product + software + service”, and continuous users to create Deepen C2B operation mode.
Harvard has been “closed the door” to “open the door”, open the “National Charge” era, providing the truly personalization, customization, exclusive Products, and complete user ecology that covers a full lifestyle.
and push the value chain to the rear end transfer, open the steamThe value chain of the full life cycle of the car is constantly creating a new value experience for users.
Thus, it is achieved with users, shares, and win-win, thus accelerates the transition of traditional automakers to users to serve users.
Take the Havalijian ecological platform as an example, in the platform, Haval launches the business resource sharing plan.
The owner can share its own good business in the Havalist platform, thus achieving “sharing, win-win” on the basis of “Creating”.
Not only that, the world’s first Haver New Technology Flagship SUV “- Haval Beast, the exclusive private platform position is created for consumers – the animal trainer base.
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Every “The Traam” (user) can participate in the development of the product, help the product upgrade evolution. 
and through “social” + “game “The way, improving users’ participation, the sense of satisfaction and gain, and jointly create a popular culture that belongs to” Beast “.
To this, Haval’s” value sharing “concept is not only for consumers to become a value. Creator, and new value is also shared by consumers.
Consumers can participate in better experience, cost-effective products or services.
It is also the user, and it is also the user 
Of course, there is no standard answer regarding the user.
Agency who focuses on the investment area believes that the core consumption crowd rapid iteration, let China ushered in its “new generation of consumption”. From then on, the relationship between consumer brands and users is not just a community’s emotional connection.
On the one hand, focusing on the sociality of the community, quickly establishing the centrifugation, interaction with the user-oriented, the scene and experience as the core.
On the other hand, the brand is led by culture , Highlight the core value of the user to make the user,User action is triggered in multiple scenes. However, more time “users create” is the brand and users “self-cute”, playing, good, and it is possible to play the whole group. After all, the water can be boated.
For example, Tesla’s CEO Elon Middot; Mask has resoned to users because of the use of social media, and the iron powder is countless, even Mask’s words. One line is the wind direction of the fan, making Tesla’s fan culture spontaneously formed.
However, when the quality problem of its products is exposed, users who are bundled with brand depth may encounter sarcasm from the outside world, laugh, even similar to “Textprint”.
In the first half of this year, after the main car ownership of Tesla, there was another car owner who was also driving Tesla brand model model, because it was unable to accept passive Volume into the vortex, and choose the former civil prosecution.
Recently, China’s new forces made the head brand of the car, and it seems that I have encountered a similar problem with Tesla.
In July, some of the official complaints said that the seat design was defective, causing the waist to varying degrees of damage. These owners who reflect seats have attracted another batch of refutes and attacks.
For a time, in the APP, “there are many people who follow the complaints, there are many people who have been used by friends.” “Someone mixed into the app rhythm”, “there are few real car owners I don’t think there is a problem, “” It’s all gives you a spoiler “.
The two-school propelled users in the APP, this time maintained the awareness of the “Kazhong”. 
For a time, the common “deprint”, “back”, “lead”, “Removing Powder”, “Removing Powder”, “Removing Powder”, “Removing Powder”
In fact,, The “loose powder” attracted by CEO character with CEO personality, the proposal powder mechanism may be more realistic.
The incentive system of the awareness may be the driving force behind the car owner as a brand service. It has become a volunteer of the owner. Inviting others to test drive, in Wei to Apply notes, etc., you can get points reward, and then redeem The products of the military city.
For the madness of the user, the high-level high-level high-level will write a thank you in the community: “We must have to save the Milky Way in our last life, in this life. The best user! “To affirm the user’s payment, let loyal users have greatly satisfied.
It is undeniable that consumer roles have changed in technology and economic development, but with the interactivity of companies and consumers, opportunities and impact coexist. [IDailycar]