Author: Chuyun Wen
“Brother, I recently wanted to buy a car, a large space point, sitting comfortably point, sedan or SUV right, here you have what you recommend?”
“MPV not think about it?”
“do not do, such is not considered a.”
this is a friend of mine a few years ago and dialogue in front of the car , by contrast is in the last, also before the demand for cars, but a lot of people revealed some interest MPV models, several even asked bluntly, how to buy MPV? It really is hard to imagine things in the past. MPV exactly what qualities attract their attention? So that consumers have a shift in thinking?
What MPV market needs
MPV before the domestic market will be a stronger business property, it seems the driver’s seat on with a chauffeur with white gloves, this type of model is the right way to open. But as we said before, with the changes in consumer attitudes, MPV went more and more among the families.
to enhance road environment, a multi-car energy demand, ride comfort considerations, these factors have purchased MPV and prepared the way for the consumer. Attendant is the major brands competing to launch MPV products covering all levels, through a number of market performance, we can see some laws, only to space as a selling point of the low-end products in the sales continue to decline, while the deployment of rich, powerful strong products are more and more fire.
This problem is very simple, whether it is commercial or home, only fully functional, fully equipped in order to bring a more comfortable journey for the passengers in the car, especially for this MPV a class of models, only to meet the needs of individual points is totally inadequate, all aspects are good only to a firm footing in the market.
The current market in several representative models including the Odyssey toward home, still continued business line GL8. In the high-end MPV market, Dongfeng Honda Aili gentry hybrid version of the model is both business and home useRepresentatives, exquisite design style atmosphere, comes with high-class feeling at the same time, third-generation i-MMD hybrid system also allows home users will not have to worry about fuel economy by car. If one word to sum up the demand for MPV models, and that is all-powerful.
Eric Gentry What MPV
As a versatile high-end MPV, low distribution models can not seem to meet the needs of all, Eric gentry simply mixed dynamic version to abandon low with. Prior to the 2016 models Aili gentry models related to low levels of high-different models, but based on market feedback, nobody cares about low-end models, the high-end models would be more popular with consumers.
Therefore, the introduction of Dongfeng Honda Aili gentry sharp middot; hybrid when aimed directly at the high-end crowd. Although the starting price relative to sibling Odyssey models will be higher, but the high-end entry that is probably a smart move, both to reduce consumer anxiety in the choice of car, but also allows car buyers “one step” to meet the practical use car demand.
In fact, for this car, the most important part is its hybrid system, the third generation of i-MMD not only brings better fuel economy, for its vehicle driving quality improvement also played a crucial role. And from a technical point of view, Beijing Institute of Technology released evaluation report Dongfeng Honda i-MMD hybrid system of thought, i-MMD hybrid system is a world leader, with a faster, more smooth, more distant, more reliable four big advantage, is a world-class hybrid technology.
had MPV models often dubbed title will be gas guzzlers, but taking into account their body mass, which seems to be an inevitable problem until Honda gives its product i-MMD hybrid system. In my opinion this is a revolutionary approach, because it solves the biggest barriers MPV into the home. 100 km combined fuel consumption of 5.9L, Mileage 900km, which is a lot of data can not be achieved in the family car.
hybrid dynamic systems often give the impression that the ultimate economy, but Honda had a different understanding of this hybrid system Honda English nameCalled the Sport Hybrid, it can be seen from the name of the sport is also one of its characteristics. The initial stage of the motor directly into this sense of fun and traditional fuel vehicles and smoothness is not available, a lower center of gravity make this MPV has a close car handling.
The system can be for different road driving conditions, the driving motor is automatically determined areas of expertise of the engine, comprising a motor-driven alone “EV travel mode”, the engine and the electric machine at the same time running “hybrid travel mode” and the direct drive motor “engine drive mode”, seamless switch between three modes, to avoid waste of energy. The whole system extremely fast switching speed, acceleration response without moving way of procrastination, for the driver, this feature would have been very popular, at the same time take care of the passengers, but also get the pleasure of driving. After
In fact, Eric gentry installation of the hybrid system’s greatest strength is the smoothness of the entire power system, for this type of MPV models, smooth power for the degree of impact the vehicle ride quality is very large, it is also the vehicle need to have the basic qualities. Only we drove along, sitting along in order to bring better comfort. This is the same with respect to other categories of fuel version of the model, the hybrid system is Aili gentry of absolute advantage.
Despite hybrid system, Eric gentry sharp middot; hybrid body sizes are as 4950mm * 1842mm * 1711mm, 2900mm wheelbase, performance space Needless to say ; seating layout 2 + 2 + 3 of the second row with the individual seats near the first class, soft and delicate texture, the drag adjustment 6 + + foot power seat heating, but also before and after adjustment to about 4, so that passengers can The second row of “free” how to how comfortable.
In addition, Eric gentry sharp middot; full hybrid system equipped with Honda SENSING “super sense of security” system, to know that active safety systems are distinguished in the major brands configured with a level, and Eric gentry sharp middot; hybrid Department standard practice sufficient to bring out its high-end product positioning. In addition, the world’s first episode of “magic door sensors” in Odyssey sharp middot; hybrid only on the top with only equipment, but for Eric gentry sharp middot; hybrid, it also comes standard with this whole system, such an approach really accord Speaking in front of the “Getting Started namely the high-end.”
further improve the product matrix
very few manufacturers flagship product is an MPV, but for Dongfeng Honda, Eric gentry in their products System status is extremely important, on the contrary, its Dongfeng Honda also put more effort, advanced technology, innovative technology will also appear in this Aili gentry sharp middot; hybrid body. The same level as a few high-end boutique MPV, versatile product force will lead to greater consumer coverage.
Eric gentry sharp middot; hybrid wind Honda adding to build a complete system of the hybrid product, covering the car, SUV and MPV, and INSPIRE, CR -V up the Dongfeng Honda’s hybrid family, to provide consumers with a richer category, the power source greater variety of choices.
a mature business we must have a comprehensive product layout, but the most important thing is the idea of product planning, a mass-car prices for consumers who want to to enhance sales, we must seize the key number of potential audience interest. Now what information a lot of people buy a car is often mentioned is?
, Exercise, fuel economy is nothing less than the points are frequently mentioned, Dongfeng Honda’s products from the point of view, these points also owned a large product development direction. In these, especially sharp middot; hybrid applications is staggering, in terms of fuel economy, and performance and driving quality improvement, are relative to the same level of brand advantage, it is a high-level models to the challenges of a powerful weapon.