Dongfeng Peugeot, a French car brand that once called in the Chinese market, but in the past, it took a long time, which was in the famous psychology trap, Banham effect – the media gave Dongfeng Peugeot buckled “sales fell Will not take a hacle, “the shortcomings of the legal car, one more than a serious”, so that consumers who see this information will feel that Dongfeng Peugeot “No”.
However, the actual situation of Dongfeng Peugeot is that the product is not “not”, according to the standard 508L as an example: fashion romantic Family design, French luxury-level interior workmanship, comfortable and flexible big space and manipulating the advantages of the chassis of the chassis, quite in line with the “ideal” of Chinese consumers to buy cars. Therefore, it is necessary to let people re-cognize the trend of the Breeze, in order to relieve the Banham effect curse that binds its development.
“5 heart guard” “4 保加 码” car cycle full service
I want to break the “scribe” Impression, I will start from both services and marketing. Let’s talk about “service” first. It has always been, and Dongfeng Peugeot will lead the “product-centric” concept to the service negligence management. Therefore, after determining the guiding ideology that turns into “customer-centered”, Dongfeng Peugeot immediately surrounds the “user experience” and launched a series of “user experience” to make a single action.
The most influential is the policy of “5 heart guard” and “4 保加 码”. In October 2020, Dongfeng Peugeot pioneering proposed “five heart guards” for customers – buy cars, use car peace of mind, service intimate, turn-free, all the way, “maintenance plus”, “maintenance plus” , “Warranty Extraction”, “4 保加” policy of “insurance plus code”. This is a detailed customer value reshaping manual, realizing all the details and care of the full life cycle of customers, far more industry standards.
What is “buying a car rest assured”?
The answer to Dongfeng Peugeot is “7MIDDOT; 1MIDDOT; 5 “three service policies, namely, there is no damage to the return car within 7 days; new cars can be added to users to make different fares; new cars to high enjoy 5 years / 150,000 kilometers Car warranty + free 6 times Basic maintenance. Not to mention, the “7-day bag” service of online shopping can be left in front of consumers, and the impression of “reliable” is active before the purchase of consumers. This trick is really high. 
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What is “using the car peace of mind”?
The answer to Dongfeng Peugeot is reduced the cost and maintenance of the subsequent user later, and the user can purchase 3 years 5 times, 5 years 9 major maintenance package contract, 3% discount after brand subsidies. Peugeot car quality has been very good, and now, nearly 800 common spare parts prices have been lowered, and the replacement cost of old and old components is reduced. It is worth mentioning that Peugeot is through cross-platform Cooperation, realize the rescue vehicle 24 hours a day, half an hour in the same city, 2 hours in the country, so that travel more peace of mind.
What is “preserving the 加 加 码”? Yes, the 855% discount in one year, two or five folds, three-year-five-year discount. To know such policies, let the second-hand price of the price to standard the mainstream Japanese brand, standing in the preserved rate One ladder, higher than the German, American, Korean system, dispelled the worries of the consumers who like to Peugeot car. The most critical is that it is only committed to a year, two years repurchase, Dongfeng Peugeot dare to commit to the three Annual repurchase, there is really no one in many manufacturers. This Dongfeng Peugeot is full of service experience for users to create a home.
[ 123] For “lion powder” to create a co-creation, gage, sharing intelligent ecotropic circle
one hand grabs the product, the Dongfeng Peugeot of the service, how to reverse the cause of the media “Misunderstanding” in the popular heart? The Dongfeng Peugeot high-level is also noted that the importance of
operation is accurate
, let more young people understand and join, form “lion powder” culture Ecosystem.
In order to reshape brand culture, the first step in Peugeot is to replace the new identification of “Shield Leo Head”, and the visual effect is more domineering, highlighting distinct personality. In this way, the Dongfeng label is derived to become a “designer brand” – Dongfeng Peugeot will continue to launch more high quality models, and give “shield lion head” other brands that cannot match individuality and fashion. Simply put, the future Dongfeng Peugeot will be more young.
For the current Chinese market, Dongfeng Peugeot is the urgent task of “Dongfeng”, quickly establishing brand cultural ecotropic circles, as a brand and car owners create, govern, sharing The owner’s ecological circle, all Peugeot owners, lion powder can share information and organizational activities, will strengthen the interactive experience of the customer on the digital exhibition hall. “Lion Yushui” took the lead in adventing, through self-driving activities, city afternoon tea activities enhanced Dongfeng Peugeot brand affinity, attracting a large number of young people. At the same time, Dongfeng Peugeot will complete the 40+ exhibition halls this year, and join the visual communication, new media and other channels, enter the “new French” car to the market.
“V” Dictionary Sales Inverse Assistance Bike Car Market Shared
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From 2019, Dongfeng Peugeot officially took the “user-centered” concept, and experienced a series of measures such as internal personnel adjustment, distributor rectification, product promotion, and finally realized The gorgeous counterattack of “V” font sales, Xiaobian believes it is working hard to crack the Banham effect curse. In 2021, Dongfeng Peugeot was a substantial growth in four consecutive months, and the accumulation increased by 203% year-on-year.
It is benefited from Dongfeng Peugeot, and the “2021 passenger” released in the near future China Automotive Industry Association The country market share “shows that in January-April 2021, Germany, Japan, Korea Department has different degrees of decline in the market share of the passenger car, and before being sangThe market share of the fading legal car, has been raised from 0.3 percent to 0.4 percent. Although 0.1% of the lifetime, it is a new beginning of the legal car represented by Dongfeng Peugeot – I have seen a small number of Chinese consumers to see the change of Dongfeng Peugeot, and buy with true gold. Behavior, expressed its recognition.
Write in the last
[123 Dongfeng Peugeot is the legal car, but the Dongfeng Peugeot of 2021 is the “New Law” car. It is using the service level of the leading industry, the young marketing strategy, and the high-quality good car of China’s gas. Curse of Nam Effect. In the future, more Chinese consumers will pay attention to this underestimated legal leading sheep brand, and its ideal is 0.1 percent X100.