Along with services, products, experience, Dongfeng Peugeot positive to accelerate with strong action “New French new Peugeot” in the Chinese market. June 18 Day, “New French New Experience – Dongfeng Peugeot New Carnival” Lion ‘”activity in Dongfeng Peugeot Shanghai Lu Lion 4 S shop (national first rejg image The store is held, many mainstream media, lion powder and dealer representatives visited the scene, sharing “new French new experience.”
Dongfeng Peugeot brand enters the Chinese market for 18 years, long-term commitment to China consumers Come high quality products, services and worry-free experience. Dongfeng Peugeot’s brand positioning is a high-quality brand in progress. In the April Shanghai Auto Show, the new “Lion Shi” and the release brand “New Lion Strategy” are fully opened. With brand renewal, Dongfeng Peugeot launched “5 heart guard” and “4 保 加 码” policy, bringing consumers including “7 days to return”, “1 year protection”, “3 years
[123 ] Guide to repurchase “,” 5 years of 150,000 kilometers of vehicle warranty “and other sincere services.
In addition to
5 heart [123 ] 4 guarantees, Dongfeng Peugeot has also launched more service policies, such as the customer’s care fund, let customers use the car more assured; maintenance minutes, let customers enter the store more efficient; free home delivery , Send intimate service to the doorstep; holidays at the highway, providing free care services for the owners.
Further, from
June 1 [123 At 8 Day, Dongfeng Peugeot also officially launched “Spare Parts Price Transparent Query” service,
one-click scan code argue, price stepping, make customers spend every penny There is a basis, care care of customersLive, save money and save money.
Dongfeng Peugeot
“5 heart guard, 4 The implementation and promotion of the full value chain has been significantly effective. As of June 1 6 Japan, Dongfeng Peugeot “Rescue 2 hours arrive” customer satisfaction 100%; “General Manager Hotline Service” does 2 hours reply, customer satisfaction rate 100 Percentage; warranty and code gift signing rate 1 00 percentage ; the value of the checked code gift sign> 0% 0%
;
“Maintenance contract package 7 Folding “has been sold 3
1804 ;
” More than 6 years of the first owner gives 1 basic maintenance “benefits 10
5922 owners. 
2 020 At the end of the year, Dongfeng Peugeot has won 2 80 10,000 owners Trust. As a full-value chain practice “Customer-centric” concept of car brands, Dongfeng Peugeot has always been committed to creating a digital owner of digital owner of the majority of lion powder . Last month, Dongfeng Peugeot announced the establishment of a lion pollen committee composed of the owner and the consultant group to participate in the brand’s planning and decision-making. The lion pollen committee is an organ organized by the owner of the owner, which not only contains all the bus. The organizer of the friend, also contains the manager of the online forum, as well as the diversified owner representative. At the same time, Dongfeng Peugeot technology, service, brand personnel will also join the Lion Message, listen to real car owners, and constantly optimize brand, products and service experience.
Dongfeng Peugeot awarded the first batch of lion pollen committees in East China In addition to forming a lion mesh, Dongfeng Peugeot also enhanced existing integral systems. The first is a comprehensive upgrade of the personal integral system, and the personal integral acquisition channel will be increased from 5 channels to 1 0 . New
5 channels include “Organization or Participation Car Association, Che Youhui Certification, Integral Mall, Participating in Brand, Increase Social Interaction / Content Sharing.”
In terms of personal integral equity, the integrated mall gift is fully rejuvenating, more refined products, more categories, and expands the eight major categories of new way of life, covering the owners’ lives.
In terms of personal integral value, Dongfeng Peugeot brand will provide officials to the integration mall gift Subsidy, the gift exchange threshold is lower, and the value is further improved.
In addition, Dongfeng Peugeot also introduces the innovation mechanism of the points bank to create a virtual bank for all lion powder. Dongfeng Peugeot one-time investment
100 million points as the integral bank operating basis. At the same time, every recommended purchase or increase the model of the car, the brand will additionally inject 20,000 points for the increase in the rights of owners. It is expected that at least 100 million points will be injected at least in 2021. The points within the bank will be used for car owners care, Cheyou, and lion gaps and other activities.
In the second half of this year, Dongfeng Peugeot will launch
“New French fashion trip, new fashion trip, new French quality trip, new French trip “Four comprehensive experience platforms, organized
50 car friends in the country, and 10
station new French lion gap salon. Through these activities, you can fully feel the product style of
“New French” fashion personality, dynamic multi-power control, uncompromising conscience quality and sincere and trust service experience.
In addition to service rejuvenation and experience, the core products of Dongfeng Peugeot have also been fully rejuvenated. The new model of Dongfeng Peugeot 4 008 / New 5008 Based on “Beautiful Search, Texture, Dynamism, and Internet” has conducted “four upgrades”, main models to high 20 Upgrade, the core configuration is fully standard, bringing users full expectations.
new
4008 / new 5008 The whole system uses a new European GT front face, all the use of sharp lion-eyed LED headlights, 獠 獠 LED day-running lights, lion claws LED taillights, all-linenation I-cockpit only my cockpit, all equipped with 10 Inch Suspended touch screen, all-linenation imported love letter 8-speed hand-in-one gearbox, etc., entry is superficial, to meet consumer needs with excellent products. 
wherein the new fifterer [123 ] SUV new 4008, previously designed, precise driving, providing more choices for urban youth. As a new 5008, a new French flagship SUV, it takes 5 + 2 landscaping, the quality, and highlights the quality of the flagship.
It is worth mentioning that June 18 Japan Dongfeng Peugeot is new to “Lion “On the night of the event, New French
SUV family airborne Shanghai Summer to Music Day,
Interact with lion powder ” 0 distance “, Experience music in a multicultural collision The charm of art, all-round experience “New French New Experience”.
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June 19, summer solstice Music Day – Beijing Railway Station (No. 77 Out Street) is about to open, when Dongfeng Peugeot will be distributed to customize gifts, don’t miss it! Since the brand rejuvenation, Dongfeng Peugeot will mention the importance of “customer-centric” concept to unprecedented height, formulated “trust, cause The new brand commitment of the future “. In the future, Dongfeng Peugeot will continue to launch more products and services that can bring high quality travel experiences to consumers, and focus on building a new brand image of “new French new Peugeot”.