Writing | Double
The new registered users of the Temple WeChat applet
Extreme mens More than 1 million
In 2021, the delivery order has been sold out
…
Recently, in the BRB cafe in Hangzhou Binjiang, the BRB cafe, the tensile intelligent technology CEO An Cong Hui team shared the latest developments of the pole car.
More than these numbers are the result of the 60 days since the Brand of the April.
So why is it sold out in a short two months, and the total 极 氪 001 can be sold out?
Setting orders
Temperature is a smart pure electric car brand issued by Geely, Geely, which is the first model of the brand, which is the first model of the brand. . The new car is previously pre-sold to launch the three versions of the long-scale double motor, the ultra-long decree single motor and the ultra-long battery double motor, which is planned to be delivered in October this year.
Since the opening of pre-sale, the only two months of time, the pre-sale of the 氪 001 is far exceeded.
Ancong Hui said this: “Everyone is an enthusiastic demand for Zeekr001 luxury trend of technology, beyond our expectations. Currently, 2021 The deliverable order has been sold out. From now on, we have to stop receiving interested gold. “
Tolenate intelligent technology CEO An And Cong Hui [ 
However, for users who still want to choose the tension, the blood has retained the right to rights and channels, but the time delivered to be postponed until the Spring Festival 2022. And all the large-scale users before July 31 (including July 31), still enjoying the rights of 5,000 yuan to 20,000 yuan.
It is understood that the previous manufacturer predicts that the order in the extreme 001 is around 7000-8000, but it is far more than this number.
The reason for the stopper acceptance is mainly due to the shortage of global parts shortage. Because the extreme 氪 hopes to take the product to the user, do not want to sell futures, but strive to implement the spot.
Heron hopes to ensure the user experience, not because of the murder, the product quality is declining. So, from this we are not difficult to see the attitude of the user to the user. 
Adhere to the user to create
We all know that the tensile brand emphasizes “users create”. Therefore, from the brand to the present two months, six users have been held. The shortcomings mentioned by each user will be adjusted in the next game.
It is different from the new power brand. Most of them are doing some points you think, and the tenshal will spend a lot of time to listen to the feedback.
The way in which this line is met is difficult to take care of the week. So at the end of June, the extreme 氪 app will also go online. As more and more users can communicate through this channel, which will be more helpful for the growth of the tension.
Why is it necessary to stick to the user, in fact, Ancong Hui is also explained, because only standing in the user’s perspective and enters the user scene can really do the intention of the user’s surface demand.
How to truly identify the user’s appeal, he means that on the one hand, it is necessary to deep insight into the user, truly understand the user’s appeal and the real intentions behind, and then there is a deep insider for this industry.
As the latest initiative to practice user philosophy, the tensile will be to create a new car owner after August 1st. At the same time, for some users for more personalized configurations, the extreme 001 will also increase the black moving assembly, a co-driver-air seat, and the EC light-sensing sector, and the EC light-sensing.
“Third Track” Incentive “[123
Of course, there is also a media question at the scene, which is currently on this road, there are traditional car companies, there is a new power of the car, and there are also technology companies to join.
So, what is the advantage of the extreme?
An And Cong Hui said: “Different from traditional enterprises and new forces, the extreme is the third road, and there are differences. The transformation of extreme is more thorough, including brand, organizational architecture , University culture, industrial chain pre-layout, etc., I’m deeply prepared, everyone see is not evacuation. This is also a lot of orders so many orders so many users can win so many user trust. “[123
In fact, for the third path said by An Conghui, it is the smart travel “third track” opened by the extreme, which is different from the tradition. New forces and new forces.
We all know that traditional car companies are not facing consumers, they only need to produce vehicles to meet market demand, and the rest are all communicated by distributors and consumers.
The new power of the car is compared to the traditional car company, its advantage is that it has the Internet user operation, and the user can establish direct contact. But in this matter, most of them are “halfway home”, so there is indeed a corresponding disadvantage in the technical reserve.
The third track of the pole, in fact, from the previous two modes, “Delicate”, this model has both user thinking, and has a strong product experience.
The so-called user thinking is to create a user in front of us mentioned. Strong product experience is because he has the support of the Hao Hao Hao Song of Geely.
For this architecture, some people still don’t know much. The vast architecture is a rapid sustainable evolution of intelligent pure electric vehicles. Based on the bandwidth, support the full-size coverage of the A-class to the E-class car; the hardware and software development cycle is short, the software development time can shorten 50%; the full life cycle can be realized.
However, relying on the vast architecture, the blood is launched at least two new cars every year. In this way, the blood is notIt is “a person in battle”, which is now undoubtedly successful for both user thinking and technical support.
It can be said that the hot and exploitation of the 氪 001 is in the on-one, while the other aspect is more from the trust of the user.
Although he wants to face the new power of the car, Xiaopeng, ideal, etc., if you leave the product factor, just talk about the user base plate and the cargo technology, the extreme It is indeed more advantageous. [IDailycar]