Since the product in April this year, the pre-sale was officially opened until September 13, and the C5X scheduled order of Versailles has exceeded 8,000 units. The recent pre-sale performance of this car has greatly beyond the expectations of Citroen, and consumers are also more expected to be the actual sales of the Versailles. As a strategic model of reactivating the Chinese market, as the “breakthrough” of the next in the automotive market, Dongfeng Citroen Dongfeng Citroen adheres to the concept of “Inspired by you”, from product, service, customer experience, etc. Create a Versailles C5X in all directions to return to the frontier position of the mainstream market.
I believe that many people see the number of Citroen’s orders, they will notice the following lines, and share 5,000 points for each of the sale of Versailles. What is the use of this 5000 points?
in Versailles and users
Simply, “Customer Growth Fund” is Citroen Give the user a long-term benefits. Anyone pays $ 2999 to book customers and blind customers will automate become a member of the Versailles C5x Growth Fund. Since the date of the C5x listed on Versailles, a 5,000 small program score will be shared with the growth fund member every year from the date of the Versailles C5X. For an alteration, if the sales of Versailles C5x is 100,000 units, the growth fund members are expected to be 500 million points (100000 * 5000).
As long as it is within one year of the Versailles C5X, the growth of the Growth Fund will increase with the “no sustain” in the Versailles C5x model sales. If the Versailles C5X sells well, this will be a lot of income. Growth Fund members can exchange items directly in the official small procedure of Dongfeng Citroen. There is a Kindle reader, hundreds of car refrigerators, Dior Dior mini fragrance choice gift boxes, Harman Carton audio, exclusive wireless otacostecation, headphones, hundreds of car refrigerators, etc., species is still very rich.
On the other hand, the integral can be “opinion leader” identity, priorityParticipate in activities. In the official applet of Dongfeng Citroen, the accumulated 1200 points will automatically upgrade to Dongfeng Citroen users “opinion leaders” will have priority to participate in brand online, offline activities, and have the opportunity to communicate with brands. In addition, the Versailles C5X is successfully recommended to family, and friends can get 10,000 points / a reward, and are not limited by the number of people.
So, the more sold, the more the manufacturers give users the benefits. From the current pre-sale amount of C5x, the C5X of Citroen Versailles, the annual sales volume seems to be not a big goal.
Customer-centered, responding to customer needs
As of now, Versailles orders have exceeded 8,000 vehicles, so Market sales results, inventory of Dongfeng Citroen insisted on ‘customer-centered “strategic transformation. Dongfeng Citroen made a huge change in the brand, completely” centered “, and adhere to the long-termism and illegitimateism, Versailles. Pricing and Treasing Services have deeply embodied these transformations. And let customers pay for the product. Dongfeng Citroen “full return mother brand”, build “leading comfort” products. In the user’s most worryable channel service, Dongfeng Citroen also did Comprehensive optimization, open the direct channel, in the city without dealers, consumers can book Versailles in the official small procedures of Dongfeng Citroen and official website, the brand is directly communicated with customers, direct channels responsible for customers follow-up payment and service , Faster response to customer needs.
[3] Return to the product itself, quality attracting customers 
Versailles C5x can be said Show Citroen Quot; boldly innovative quot; design concept, also integrate the romanticism of the law car and the current mainstream scientific and technological aesthetic, forming a unique flagship B-class car with a single-in-law. C5x is combined with Versailles C5x The three advantages of cars, SUVs and travel vehicles, the elegance and dynamic of the sedan, the robustness and passage of SUV, the practicality of the traveling car, the three cores of design, comfort, and technology, can better meet consumption Different scenes of different scenes. As a flagship B-class car, VersorThe C5 X is also very good in quality management, and the fully automated production of stamping is achieved by using the automatic high-speed stamping process and equipment, and zero emissions green standards are achieved. The interior of the Versailles C5x adopts green environmental protection materials. Clean Cabin intelligent cleaning cockpit ensures that the space quality of the car is fully satisfied with the national standard requirements, and the level of the benzene control is 10% lower than the international limit, and it is in the industry leader. Good health.
The reason why C5X in Versailles is better in the pre-sale phase, which has the first attitude of the user in the first place. Dongfeng Citroen has been an unprecedented courage. Taking Versailles as an opportunity of Dongfeng Citroen and even the dragon car, maybe not. The Versailles is a user-centered, listening to customer needs, and grows with users. Everyone can “Versailles”, but not only let users feel that they are a car owner, or a participant who witnessed the rise of Citroen, this sense of accomplishment Perhaps it is not possible to bring other brands.