From 330,000 in 2018, from 2019, it exceeded 100,000 vehicles, and then more than 200,000 vehicles in 2020, the sales of new red flag brands realized leapfrogging growth, whether it is down or epidemic erosion, Failed to stop the steps of steady, “Red Flag Speed” also refreshed China’s brand record again and again.
Today, just entered June, the new red flag brand also took the lead in showing high growth transcripts: 1-50 brand accumulated sales of 118,000 units, increased by 116% year-on-year, continue to maintain a steady growth situation, It is also based on the growth of 42 times in the nearly three years, and the over 100 percentage growth is again achieved.
In the official view of the Hongqi, behind the achievement, it is benefited from the new product of Shanghai Auto Show, the intensive release of new technologies, and the marketing field of brand in May. Taking the national tide label to sharpen the brand image, with a key marketing, the user experience, deepening the user experience, sedimentation marketing, improve marketing quality, rich marketing level, and has accumulated new energy for the continuous outbreak of the whole year. .
According to the relevant forecast of national information center, in May 2021, China’s passenger car overall sales increased by 1.5 percentage year year; Epidemic effects, China’s car market is generally flat last year from January to May 2021. In an environment where the overall performance of the market, the new red flag brand will continue, with a substantial growth of 116%, showing powerful brands.
In this back, the new red flag brand “seeks new, truly”. As we all know, the image of the Hongqi “national car” has already been deeply rooted, and under the height wave, how to rise with the national tide, in-depth strengthening the image of the “national car”, which has become the key points of brand marketing.
To this end, the brand has come since the H9 appeared in Beijing Sanlitun, and the HS5 / HS7 escort “Look at China” travel along the high-speed manufacturing V12 engine, and sponsored China’s national women’s volleyball team and other innovation marketing activities. Let the brand walk into more people’s vision and create a more abundant brand image. 
Just as the red flag brand officially said, “Innovative marketing activities via the attributes of a series of countries, Hongqi ‘new national tide’ benchmarks continue to establish, the brand is increasing.”
Quantitative deepening user experience
with a point and face, something half-powered; in quality, it will last for a long time. This is also true for luxury brands.
As we all know, the user’s word-of-mouth spread is unparalleled to boost the brand image. In terms of the red flag brand, seize the high-quality user circle, depict the image of “China’s new high-stickers”, constantly triggering Circle users have a repulsence spread, which has always been the top priority of brand marketing.
To this end, in the middle and late March, the new red flag brand invites all kinds of talents to discuss industrial upgrades, scientific and technological development, wisdom, etc., and bring the brand in advance. Science and technology and future development public opinion field, establish a more cutting-edge brand image in domestic high-quality talents.
At the same time, the brand also combines the real estate platform such as city, peacekeeping guests, underline, online synchronous promotion, with H9, E-HS9 double flagship model, touch Da high net worth, high demand users, expand the brand circle. Not only that, in terms of services and maintenance of both car owners, Hongqi invites 60 H9 and E-HS9 owners to visit the brand, decent and expand and expand the loyal owners, and create a “new high-resemble” circle.
It is worth mentioning that the brand has also conducted many innovative attempts in the user experience operation. Among them, the development of wedding team service business is open, while providing users with high-value brand experience services, a luxury car brand innovative user experience is created, and the word-of-mouth and value double harvest are achieved.
In addition, including “warm in the heart, care,” 2021 Red Flag Summer Service Festival, etc., also implements innovation marketing principles for users underline online, so that users experience more colorful. According to the plan, the new red flag will continue to go online on the path of marketing innovation in online, open more and broaden the experience channel for users.
TotalIn recent years, the Hongqi speed has witnessed, and the sales growth rate beyond the second-line luxury brand, and the first camp of the luxury brand in China. Today, in addition to the product is constantly pushing new, the red flag has also begun to continue to force in the marketing end, truly sales and word of mouth. It is foreseeable that as the brand image is more deeply rooted, it will also work hard to the year of 400,000 goals.