Automotive industry popular saying: hybrid, there are two, one is Toyota, another other. This shows the status of Toyota’s hybrid technology in the global automotive industry. The world’s first mass production hybrid vehicles (Prius), but also the world’s best-selling hybrid Toyota models also come from the hand, on the qualifications strength did not have to say.
Prius
However, compared to hybrid achievements worldwide, Toyota in domestic electric field of new energy is less to make people complacent. In fact, as of now, only two Toyota hybrid new energy models (Corolla and Ralink dual engine E +). From October sales point of view, Corolla and Ralink dual engine E + were only 362 and 478 accounted for, from its launch in March are less than a one thousand months.
resting on the other car companies, such results There’s nothing, but with hybrid known for Toyota, it was a bit hard to understand. You know, there are three key vehicle electrification technology, namely the motor, battery and electric control system, since the advent of the first-generation Prius, Toyota actually mastered these three key technology.
but Toyota has also developed a plug-in hybrid form of the Prius, even in 1997 also launched a pure electric RAV4, reasonably He said that after so many years of sedimentation, Toyota’s new domestic energy market should ease fishes it, but the fact is the opposite. In Xinjiang brother view, this is the essence tells the behind Toyota’s frustration.
1. good hybrid models are not recognized
We often say that hybrid, the substance can be divided into plug-in hybrid and gasoline-electric hybrid, the former most representative it is Biyaditang DM, DM Song such; as the latter is Corolla dual engine, such hybrid Camry. And we often boast of Toyota hybrid, mainly referring to is its hybrid technology.
Camry hybrid
Toyota originally wanted to rely on this technology in the domestic exhibitionFist, only to encounter a “corner overtaking” the development trend of the domestic new energy. And in policy guidance, plug-in hybrid and pure electric succeeded named to the list of new energy, and hybrid Toyota excels only be classified as fuel-efficient cars.
we may imagine that if Toyota’s gasoline-electric hybrid vehicles can be classified as new energy, taking into account the supportive policies, such as enjoyment state subsidies, tax-free purchase, limited to purchase limit line and other benefits, it really is likely to sell crazy, but this is only if.
2. pure electric cold, hydrogen fuel is impracticable
Since good electrical hybrid oil not recognized, it is nice to develop plug hybrid and pure electric enough , with Toyota technology accumulation, is still very value in making those. Toyota may be the bones of pure electric vehicles and are not interested, RAV4 pure electric version of the 1997, there’s simply not taken seriously, and finally just sloppy ending.
RAV4 pure electric version
As for plug-in hybrid field, although Toyota in 2011 on the launch of the Prius PHEV version (this time BYD has just started ), but the model is mainly nest in North America and Europe, China has yet to introduce plug-in hybrid version of the relevant models, Toyota seems to not want to waste too much energy.
Prius PHEV
because Toyota seems, plug-in hybrid and pure electric but the ultimate goal of transition products, new energy sources is hydrogen fuel cell vehicles . But in the end we found that this is not suitable for the Chinese market, although domestic fuel to hydrogen as a new energy, but also to support them, but limited to the safety, cost and hydrogen station construction and other issues, the popularity of the short term is not realistic.
3. The double integral under intense pressure, cramming
rebuffed hydrogen fuel cell vehicles, Toyota stubborn and pure electric cold, this time to a double integral assessment. The double integration policy, car prices failed to meet the requirements of the new energy integration, it will be directly affected by the suspension of high fuel product declaration, suspended high fuel consumptionProduction and other penalties, which means car prices new car can not reproduce.
estimated that Toyota did not expect, in addition to the Chinese market policies to encourage the development of electric vehicles, it will also introduce policies to suppress this already very mature environmentally friendly fuel car. This time in order to cope with double points, Toyota can only take crammed strategy.
Guangzhou Toyota IX4
Guangzhou Toyota iA5
so there have been two do not hang Toyota target Toyota – Toyota Camry ix4 and iA5, although the rear with eye-catching Toyota Camry word, but it uses a standard car Guangzhou Automobile Chi Chuan’s LOGO. Both cars virtually in name only hung Toyota fills a real technical base belonging to the Guangzhou Automobile Group.
Of course, this method does not complement the double integral Toyota vulnerabilities, so it pondering plug hybrid models – Corolla Ralink and dual engine E +. However, as more than 200,000 compact-class cars, BYD in the face of the same type of product, did what competitive advantage, and these two cars is also ulterior motives.
written in the last
Here, we should all know hybrid technology Toyota world-class, why in the new country energy mediocre, say it is not really lost to the market, but policies. But on the other hand, Toyota’s new energy strategy is also a problem, after all, is a Chinese saying, servers are clever, it apparently does not realize this.
but after going around in circles, and now Toyota is presumably wiser, I know where force. It is reported that from 2020, Toyota will launch a new electric car platform and the world’s 6 BEV models. By 2025, all models will use electric drive (or at least a hybrid). In addition, Toyota also hand BYD officially in 2020The establishment of a pure electric vehicle research and development company.
The question now is, in the face of policy options “compromise” of Toyota, what can not replicate its success in the field of vehicle fuel, for this is how we see it?