The wagon is selling in the European market with the space of the sedan. In the domestic market, attracting travel cars users are often sleepless, so the traveling car has gradually become a small-funded representative. Since it is said that the value of the value, Volvo’s travel car also has a lot of followers. However, the travel car is actually not sold in the country, whether it is V60 or V90, the visibility on the road is very low. So, there is the best elegant travel car, how can I sell it?
It is why
1, minimalistic interior lack of texture
[123 ] Volvo’s interior continues the very simple style of the appearance, everything is mainly simple. For this interior design of Volvo, everyone is also mixed. If you like friends, you will feel elegant, and friends who don’t like it will feel that there is no texture. Volvo is committed to controlling the air quality in the car, but this kind of thing will only know after understanding, the average person is still difficult to see any difference.
2, the original tangui comparative hard core
It is well known that the suspension of the European original model is generally hard. Some, with obvious motion orientation. The imported V60 naturally retains the tough hanging tuning of the European version of the model. This advantage of the tachochemistry has become a shortcoming in China, and it will be striped up from you.
Compared to the imported version of the Volvo model, Volvo Asia-Pacific domestic model will reserve certain comfort, which is more optimized. Cars in accordance with Chinese consumers.
3, the identity of the import allows the price to be higher than
Due to the number of diplomatic taxes, it is necessary for V60. So the guidance price of Volvo V60 reached 30.43-39.58 million yuan, and the Volvo S60 with the platform.It is 28.69-38.09 million yuan, and after the large discount of S60, the price of S60 is much lower than V60.
The price of V60 can even buy Volvo S90L’s flagship sedan, after all, the price of Volvo S90L is also huge. For most people, the stable shape of the sedan is more in line with everyone’s understanding of luxury, it seems more advanced, the same price buy a lengthened car looks good.
The zero accessories of the imported cars also represent high use costs. If you accidentally hit a motor column, it may be more troublesome. When you want to replace a tail, you will find that the price of this niche imports will be very high, and the parts often take a long time. Such experience is unacceptable to most consumers.
External factors
1, the body of the travel car is too small in the domestic body
[ 123] The traveling car market is originally a relatively small choice in China. No car factory can earn money against the travel car. In this small market, Mercedes-Benz and Audi’s mainstream luxury brand products also have a good travel car product, whether it is a C-class travel or A4 travel, and the shape is not bad. Volvo’s brand value is obviously a big gap with these large-scale luxury brands, but competition is more normal.
2, the rise of SUV further compresses the living space of the travel vehicle
The SUV model is already very close to the sedan. For most consumers, the difference in control of the two models may not open. In shape, “tall and mighty” SUV models are compared to people’s understanding of strength. Compared to the wagon, the SUV model has a higher sitting, and the field of view is more open..
The space advantage of the traveling car is not worth mentioning in front of SUV. SUV is even better. Taking the XC60 of the Volvo family as an example, the trunk space of this car is different from V60, and the rear seat can also be flattened. The higher SUV high also brings higher vertical space to XC60, and the loading capacity is even stronger than V60.
The rear ride experience of V60 is obviously not as good as the combination of XC60, V60 low-sitting posture and short cushions, and ride comfort. . The XC60’s sitting posture will be relatively high, and the seat of the passengers should be more natural.
Summary: Volvo V60 This model is still very nice, this truck is open, it is easy to use, and the value is very high. Unfortunately, everyone’s acceptance of the travel car is not high, the identity of imports also leads to high prices, and the price of V60 can buy other higher-level models, or more practical SUV models. In general, V60 has some inconsistency in its own product, plus the erosion of products such as SUV models, which is well explained why the V60 sales is not high.
