paraphrase a currently controversial word in the movie “You’re young”: “There will always be auto market downturn, the rise will be able to see the stars.” Beijing Hyundai is in a recovery phase, this bundle perhaps Stars You can take them out of the doldrums, complete revival. So what does this bundle “Starlight” Yes?
on the new generation of ix25 and the new generation of acceptable public conference, Liu, executive vice president of Beijing Hyundai, said: “Beijing Hyundai used to be by Yen value and price to sell cars in the future to return to base, should focus on the technology and performance. “
a prospect unknown but must be transition
in fact, Beijing modern technology transition in the last year are already visible, that time, after a few years the market downturn, emerging market rebound Beijing modern feel perhaps time to come.
at the beginning of this year, listed by the new generation of Santa Fe, Beijing Hyundai announced from modern speed the transition to modern technology. Liu said: “Beijing Hyundai in the B-class car market a good performance car does not take a slap on the number of finished, this is the status quo has been, Beijing Hyundai in the low-end brands in the joint venture, how to reverse only technology.?.”
for has been to cost-effective products in the domestic market place image of modern car brands, all of a sudden turn to technology, to talk about? This is probably most people’s questions.
If you look at the industry’s flagship brand and technology, Japanese companies apparently obvious advantages, new cars and upgrading, as Japanese companies for technology products overall packaging model similar to almost every product, and continues to evolve upgrade in, say, Honda now has FUNTEC, Toyota has TNGA, Mazda has even Chong Chi blue sky, not to mention the technology has always been to show people in front of Nissan. Coupled with Toyota Motor president Akio Toyoda day to refresh the image of racing, Mazda, although no modern high sales volume, but does not affect the set up “technical control” who set …… Well, with these in-depth technical people compared to the brand image, modern What?
“A lot of modern strength in technology stocks, but before we rarely say in Chinese market, we do not know.” Dream Hyun Yoon, general manager of Beijing Hyundai said. To this end, since last year, Beijing Hyundai to openWith the beginning of a wave of domestic media to visit its research and development center in South Korea Mapo, Nanyang and other places, generous display for everyone to come up with the real situation. In concrete actions, past and new technology was first put in different European and American markets strategy, the future of modern technology you want to put first in the Chinese market, “We found that Chinese consumers for higher acceptance of new technologies.” Yoon Hyun dream representation.
It is also to change this policy from the recent listing of the new car body, consumers will be able to see, had often appear on other brand models, “China Market first to carry the “configuration also began to appear in Beijing Hyundai models. Let’s say on the listing of the new generation ix25 were the first equipped with a whole new generation of Smart Stream technology modern engine platforms.
Liu said: “We hope that through 2–3 years to promote the market, allowing consumers to understand modern technology, has changed the traditional image of modern Beijing in the minds of consumers.”
change It has already begun, but the change also is clearly not enough, but the key is pressed for time. Compared with the Japanese enterprise integration, brand image marketing techniques, modern technology packaging clearly not forming. In this regard, the dream Hyun Yoon said: “Japanese companies did in brand building on the very successful technology, has its own advantages, but we will not follow their model, we are also planning their own way, then there will be a specific announcement.” [123 ]
the network also learned to buy a car in the upcoming Guangzhou auto show, Beijing Hyundai launched in the domestic market is expected to lead the technology brand image, establish more clearly, clearly the image of the brand transformation.
If the previous modern technology for the Chinese market like “teapot boiled dumplings”, but Lengnuanzizhi, then as Liu said, the next “Beijing Modern teapot should smashed, should eat dumplings to. “
for the young from performance
when people set technology has been established, so for today’s younger market, how will play Beijing Hyundai well this technology licensing it? Beijing Hyundai answer is performance.
dynamic performance is one of the most direct and the ultimate goal of people’s pursuit of the car, so whether fuel vehicles and new energy vehicles, is an important indicator of performance. And I saw thisBeijing Hyundai start point of the article do targeted, award-winning, but at the same time test the water market in the product in addition to start promoting dazzling performance and power of modern car models in the world’s major game. Liu said the Festa is to try it conducts a performance family car market. The feedback from the market since listing view, performance is remarkable.
According to related statistics, Festa has been listed since October last year, both experienced high light moment on sales of over million units, also faced monthly sales of less than 5000 market questioned, but the whole, Festa test the water is fairly successful, not only the sales contribution, the key is to let the outside world know Beijing Hyundai also can come up with sporty performance models, and establish a new image of the younger generation consumers, and this also strengthened the determination to go the road of Beijing Hyundai’s performance.
For this reason, even in the listing of two domestic car – the new generation and the new generation ix25 accept who also can see Beijing Hyundai to enhance performance the efforts made. For example, in addition to a new generation ix25 platform using the latest engine technology, but also the first time equipped with the same level of unique snow, mud, sand three kinds of traction mode is selected, so that the car can also be reached by four-wheel drive comparable effect; and a whole new generation will be accepted as a combined fuel consumption of 4.9 liters down to one hundred kilometers, redesigned bumpers, the aerodynamics are optimized for ultra-low wind resistance.
Liu said that next year the upcoming tenth generation Sonata is also based on high performance as a selling point. At the same time, Beijing will also host more modern carnival, more in-depth user experience, to reverse the consumer awareness.
twist but easier said than done. Next, the Beijing Modern technology transition success of sales will be a direct indicator. Statistics show that in the first nine months of this year, Beijing Hyundai cumulative sales reached 451,000. Liu said that at present it seems, expects this year’s total sales will decline than expected early. In addition to this year’s target may be difficult to achieve, but in the current market environment, in accordance with this trend next year, Beijing Hyundai would like to return to target one million may be more difficult.
If we say that all that hot summer in 2018 occurred in Chongqing, the achievements of today released two days at the box office breaking 400 million of that is “Youth of you.” Then, in October 30, 2019 in ChongqingThis happens, for just turned 17-year-old Beijing Hyundai and it’s these same young models who, whether achievements are young they do?