Under the intelligent network linking surging, with the AI technology continues to upgrade and penetration, social ecology derive more possible. When the car with the combination of AI, the future car is no longer a simple means of transport, but social support. After the tide of the Internet along with the growth of 90, it has become an important power consumption of the current era. The mobile Internet data 90, 90 in the mobile Internet consumption share percentage of 51, 73 the amount of consumption growth percentage, the proportion of Internet users 39 percent, and vibrato APP become one of the most sought 90. Meanwhile, the value of the Yen, the configuration has become an important factor affecting purchase decisions 90.
In the case of the upcoming 5G popularity of artificial intelligence + car + of + Network of travel has become the new trend toward travel, on car prices , the first to the layout, occupying high ground AI technology, in the domestic automobile market by the incremental market to the stock market situation, an important strategy to attract young consumers. Recently, the Harvard global social strategy conference and festival fans worldwide Sheng Shiqi curtain at the Great Wall car brand experience center, F Harvard Department issued a global social strategy, Hi fans and owners of 2020 models of social programs Hafer F7, the Havel F7x performance version of the 2020 models Hafer F5 three upgrade models, brought a new upgrade strategy, product marketing and multi-level.
Advanced from “F3 to F4” brand philosophy
immersed in the industry this year, the winter of Chinese automobile market, many car companies are trying to take a young, high-end to try to break through the bottleneck of their own development, which means the process should be a healthy development of car prices, rather than becoming a straw when approaching crisis. Some years ago, the SUV market is on a roll on the occasion, Great Wall Motor has been studying trends SUV market after several years, consumer groups what changes will occur.
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conference, Harvard and vibrato jointly issued a social white paper 90, and then, with Tencent, IFLYTEK, High German, shake sound, love Fantastic art, Himalayan and other Internet companies reached a depth of cooperation, the establishment of a global social Hafer strategic alliance covers a series of strategic cooperation from the technical data to the development of globalization. FromHover the end of August last year, the brand new F series released for the intelligent positioning, technology, intelligent young influx of goods SUV Hover F5, F7, F7x launch in more than a year of time, the harvest of 180 000 sales results.
not only gain good sales results, Havel F system is also upgraded from F3 (Fun, Fashion, Future) product concept to F4 (Fun, Fashion, future, Friends) future layout. Future implications on behalf of intelligent network-linked, such as intelligent safety and automatic driving cars of the future of smart technology; Fashion, the trend of the times is part of the design language, diverse product styles to achieve resonance with young people and interworking; Fun , is a new era of fun in the new youth trend for the product attitude energize; while auto represent social Friends, the car completed liter dimensional fission products from a single property, to interactive social attributes.
three arrows shot, product performance upgrade again
global social strategy Hafer F line, and now has been gradually reflected in its models, Harvard F upgraded Department three models (F7, F5, F7x) all have the OTA-line upgrade feature, according to the consumer’s actual needs and habits, through the Internet for remote iterative upgrade. So in addition, section 2020 Harvard F5, F7, F7x What upgrade it?
2020, paragraph
Harvard F7 price is 11.18-15.18 million, launched a total of seven models, each equipped with 1.5GDIT, 2.0GDIT two kinds version of the powertrain. 1.5GDIT models include i show, i cool, i-type, i tide four models, 2.0GDIT models including i move, i Fan, i Wyatt three models. Major upgrade the following five areas: color value terms, the new AF gold, the G7 red, gray appearance and the body interior; jiakong aspect, 2.0GDIT with the new version of actuator 2.0GDIT i engine, a new chassis tuning accelerate and optimize performance.
Intelligent Network Alliance, equipped the V2 platform, IFLYTEK voice, APP store, smart home, koalas FM, iQIYI, high moral map and many other applications; intelligent driving aspects with L2 autopilot, definition panoramic image 360, semi-automatic parking functions; configuration, the new 12.3-inch dashboard; until the panorama sunroof, leather seats, electrically adjustable driver seat main comfort configuration and the like with lower versions to further enhance vehicle quality bid.
As the first car ran Hafer SUV, priced at 154,900 yuan in 2020 under Havel F7x performance version of the 2019 models have also been compared with Harvard F7x five upgrade. Color values: the Harvard F7x performance version in appearance of the “gray nebula” exclusive body color, matte plating to the entire vehicle body plus light bar, using a new rim, front and rear bumpers, exterior mirrors and calipers are used vitality bright yellow color with a hit. Interior: Harvard F7x performance version using proprietary blue and yellow interior, exclusive echo appearance, the new seats with fabric + leather material, and a seat back “F” embroidery design. Intelligent Network of areas: Harvard F7x performance version adds intelligent home, schedule reminders, car machine APP, life service and other functions.
Security configuration: Harvard F7x performance version of the new intelligent panorama activated, dodge wisdom, the wisdom of driving, traffic congestion assistance, such as a smart cruise assist series intelligent assistance with travel arrangement. Driving: the performance version of Harvard F7x take a 2.0GDIT + 7DCT powertrain, the new catapult start, 0-100km / h acceleration time of 6.6 seconds.
As Harvard F series launch of the first models, 2020 models equipped with the F5 Hafer Hafer latest Fun-Life with intelligent network systems, and for the first time car equipped with micro-channel version. Fun-Life with intelligent network system has intimate online full-time, full-time entertainment online, full-time online service functions, and design a new HMI interactive experience. In addition to these highlights features, Fun-Life with intelligent network system 2020 may also be mounted under the Harvard F5One button full ecological landing, full-time service online (applet), OTA iteration and upgrade capabilities.
Highlights from three cars, we find that, regardless of Harvard F series three cars in appearance, or in the “smart technology “on cores are remarkable depth interpretation of the Harvard F series” Future smart, Fashion trend, Fun young “three major product concept. The Harvard released global social strategy, Harvard F train realizes F3 to F4 brand image upgrade, three cars in the dazzling performance with intelligent network functions, undoubtedly Hafer F series “Friends friends” of new product ideas comprehensive Interpretation.