“FAW Toyota’s first TNGA architecture car” “The most fashionable Toyota car” “The most beautiful SUV” … We seem to find more labels on the IZOA.
Hu Zang, secretary of the party committee and general manager of FAW Toyota Motor Sales Co., Ltd., in short ago, Hu Shaohang, said that FAW Toyota will define 2021 as quot; comprehensive entry into secondary entrepreneurial journey. In the first year, it has developed quot; sales must reach 880,000 vehicles, challenged 920,000 quot; overall goals; in 2022, it will develop into quot; annual sales million, more than 10 million customers, business income 100 billion quot; car business.
Hu Shaohang, General Manager Hu Shaohang, General Manager
According to Hu Shaohang introduced, FAW Toyota will strengthen this year Product layout, precision marketing innovation, Zhi.com strong base, reform entry can create four main work such as attack teams to promote development. It is especially important to strengthen the strategy, the Crown brand rejuvenation strategy and new energy strategy, strengthen the product layout, meet the user’s consumption upgrade and more diverse needs.
It can be seen that the strengthening of TNGA strategy is the first place. According to data, since the introduction of FAW Toyota in 2018, FAW Toyota’s accumulated sales TNGA architecture products have exceeded 1.1 million, “TNGA” even became a high-quality synonym of FAW Toyota. Onlying 1.1 million units, it also stood on the 920,000 target. On June 6th, FAW Toyota’s new 泽 izoa family officially launched. As the first TNGA architecture for FAW Toyota, the new Yussen Izoa once again blows the “charge number” attacked to the small SUV market.
The new double engine version, sitting “small and essence” people set
The new Yze Izoa has launched a total of 7 models. Among them, the fuel version 4 models, and the two engine mixed version 3 models. The official price range of two versions of the model is 14.58 million to 1.658 million yuan, respectively, and 174,800-189,800 yuan.
The medium-term change, the new air intake grid area increased significantly, and the new design is more refined. At the same time, the body is newly increased, and the black top body color is colored, with a 17-inch smoked aluminum alloy cutting wheel, further highlighting its unique trend and high level of “small and fine” model. At the same time, the new car is also standardized to standardize a new generation of TSS intellectual security, including PCS pre-collision safety, DRCC dynamic radar cruise control, LTA lane tracking assist, AHB automatic adjustment of high-ranging power safety driving function, passive safety Aspect is also standardized with 10 airbags. 
As a focus of this rehabilitation, the new 泽 i z is officially launched a SEC. It was first equipped with Toyota’s latest fourth generation 2.0L hybrid technology. The system consists of 2.0L engine and the permanent magnet synchronous motor, and the system is integrated with a maximum power of 135 kilowatts and matches the E-CVT transmission. As a control, the new model IZOA fuel version is equipped with 2.0L naturally aspirated engines, maximum power 126 kW, transmission part matches the CVT gearbox. The dual-engine version of the model can eventually excellent performance in the fuel consumption in the conditions of power promotion, only 4.5 liters.
At the same time, the arrival of the dual-engine version of the model also enabled the new Fang Ze IZOA to form a family lineup including fuel, mixing, electric driving form, maximizing the diversification needs of fashion and cool people. .
In fact, Toyota has been in the forefront of a mixed system. Since 1997 Pruriz Hybrid Motors, Toyota has accumulated a 24-year experience in mixing the automobile market and obtained 17 million electric owners. In China, since 2005, FAW Toyota introduced the first mixed power model of Puruis to now, FAW Toyota’s total sales volume has exceeded 350,000, and became the highest-selling automobile enterprise in China. As the first TNGA architecture car, the listing of new 奕 泽 i i i 上, also means that the FAW Toyota TNGA architecture strategy is strengthened and then starting.
Digital marketing, play with young people
Also is the conversation during the Shanghai Auto Show, Hu Shaohang said, “” In this key season of this automotive industry upgrade iteration, digital transformation is the weight of the company’s winning point. ” To this end, FAW Toyota has developed “a certain four-turn” digital transformation plan, the core strategy is to focus on the operation of private domain traffic and the construction of customer ecology, driving FAW Toyota from the product service type to the user’s operational enterprise transformation.
As can be seen, in the brand marketing level, FAW Toyota has been significantly changed in 2021. Constantly deepening user thinking makes FAW Toyota in the marketing scene, form and content, and continuously improve the frequency and effectiveness of brand and young users. This conference, the organizer kicked off with the “Reup Battle” of the new challenge, inviting the parkour player to stage a speed and passion challenge with the new 泽 izoa. During this process, the new 泽 i 双 双 版 版 酷 风,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
In the Battle scene, the new 泽 i 双 双 i i 双 版 版,,,,,,,, 双 双,,,,,,,,,,,,, Advantage. The total power of 135 kW and 188 cow middot; the peak torque of the rice motor can make it break in the narrow space; with a minimum turn radius of 5.2 meters, the cricket is in “reinforced iron”, showing very destacious Body gesture. At the same time, the new generation of new generation TSS is safe, and the tidal shape, which is impressed by people, and demonstrates the charm of the heart-driven driving control.
Daffen, executive Deputy General Deputy General Manager, Executive Deputy General Manager, said: “This adrenaline soaring Reup Battle is also a great show of the Reup family. They are not satisfied, and they will try their own breakthroughs. To maintain the progress of the advanced state. “
Daffen Toyota Automobile Sales Co., Ltd. Dadzhuren
Written in the last: 
With the new Ze Izoa is officially listed, and the family is strong to have fuel.Mixed, pure electric three camps, and contains a huge product sequence of 10 models. The new Yussen Izoa has also continued to advance the TNGA strategy in front of the ALON Asian lion, Rav4 honor, and FAW Toyota’s 5 heavyweight models have been successfully completed. Focus on 920,000 targets, the new 泽 i z is expected to impact the market new high under unprecedented family lineup.