until the end, businesses are increasing their marketing efforts, trying to attract our attention once again to these businesses who. For example the technology industry, there are one hundred million pixel camera phone release, but also the old law and seafood shark skin conference, as well as the latest 5G phone release.
In the automotive industry, recently limelight hottest MO Competition between too much advertising. From the rear-wheel drive luxury = short film, to Infiniti’s “cooperation” Audi ad appeared, and comparable to that piece of TV shopping, “good and expensive” self-SUV commercials, as well as the latest of a German auto giant “RMW “Advertising circle of friends, again and again at the end of the feast of automotive advertising to a climax. In just tens of seconds, how the audience can grasp the main points short time, so that is the exciting part of car ads. How then to attract the audience’s attention?
using a storyline to express car functions, techniques, and configuration, in such a way in the domestic automobile advertising is relatively rare, but such as the US Super Bowl car ads are more common in overseas markets.
and there are many stories, such as the Super Bowl this year Toyota RAV4 inspirational commercials, or the Audi e-tron GT warmth film about the development direction of the brand electrification. Telluride also has Kia perspective of ordinary people, telling their own stories, which come out of the great conception behind are created by the ordinary. In this way, not only improves the overall mood of commercials, but also by emotional substituting narrow the distance between the new car.
However, there are simple toWhite construct a storyline approach. For example, Renault reversal commercials, in fact, the theme is to express Renault’s new car top safety features, including ACC adaptive cruise control lane assist function and active braking function. But the two men inside the car but it is a dialogue than a scare, but is finally killed the driver of a word game. Taken together, these features whether persuade consumers not to say, but the people inside the film are convinced each other.
The most sword pay, it should be shortly before Audi and Infiniti circle of friends ad. Immersed in its own advertising, appeared the picture of other families, but also occupies a central location, it is difficult to believe that party is put in deliberately to do this.
was an accident had spread, but let two brand fire. The irony is that people feel, propagation among the apology letter published, reference to the costs and expenses of impressions. 202 yuan cost, in exchange for the whole network of hot discussion. It appears to be an accident, but from another point of view, is it not a very good exposure?
Perhaps for this reason, more recently, a German brand circle of friends ad error occurs again. The own-brand models BMW 3 Series written in the wrong RMW 3 system. In fact, I initially did not pay attention too much, but many users find and feel that this is another god devil’s marketing operations, the effect of the error on a hot but the search. Coincidentally, even if it is written BMW RMW, in fact, the audience can be understood as “true middot; BMW” and “rear-wheel drive middot; BMW”, and brand identity are inextricably linked.
The brainwashing on the final, because forFor the audience, this way is not the way of nutrition. Simple and direct selling, and does not reflect the car’s own characteristics and highlights, only repeated statements and selling. It is true that advertising psychology to produce psychological conflict to attract the eye is a common way, but also prone to mistake.
There was a time that does not appear Po Wo car, on “good middot; expensive” video back to the line of sight of the general public. Good is expensive, expensive equals good slogan full of conflict, so that both peers and the industry was surprised, prompting discussions on society. Indeed, there are experts single out errors in advertisements and on suspicion of false propaganda to evaluate. Obviously, the film a sense of conflict, although very strong, but consumers and the correlation is not strong, but easy to come to a sand sculpture of ad impressions, thus affecting the brand’s reputation.
(Source network, intrusion deleted)