The performance of the law car in the Chinese market in recent years is not very good. But Peugeot Citroen has been silently sticking to the Chinese market. It is considered that the Chinese market is still available in the future.
So in this year, Dongfeng Citroen was launched, Versailles C5X. This car is already in the Shanghai International Auto Show with the public. And will open pre-sale in August, officially listed in September.
This car has a lot of sound from the outside world. Some people say that the car is the heat of the Versailles, and some people say that Citroen is not grounded, and some people think that the 4S shop in Citroen is already very small. The user’s after-sales service is not guaranteed.
In the face of this question, in the event of a comfortable space of Beijing Citroen, General Manager of Dongfeng Citroen Brand, Mao Qunxin, Dongfeng Citroen Marketing, Lu Tengyun, answered the media.
[Ask] How does Dongfeng Citroen solve the inconvenience of customer maintenance?
[Answer]: Currently enhanced customers’ trust from two aspects, one is to launch the “Sunshine Arts and Sit” brand service, providing a full life cycle for multi-brand customers including Dongfeng Citroen. The second is to develop secondary services for 4S stores, and close to our customers in miniature stores, small shops.
[Q]: How does Dongfeng Citroen awakens the original user to create a “circle layer”? The spread of C5x in Versailles is very successful, what is the marketing and specific positioning?
[1]: “Circle” problem, we have launched Dongfeng Citroen “Dragon Row World” applet, fans maintenance, customer population fissure, currently the customer’s activity is overall. The customer service will be further prepared, and the advantages of direct models are played, and more explore in terms of customer maintenance, interaction, and fissure, and provide better service in a timely manner.
“Versailles” marketing: “Versailles” This name is accidental, we are not in the heart of the hotspot. Dongfeng Citroen has a tradition named in French famous buildings, and Shenlong has conducted a “Versailles” trademark registration in 2001. The Versailles is the peak of architectural design, and C5x also represents the current ultimate design of Citroen. It is worthy of “Versailles” name, and it is only worthy of this name. 
Marketing direction: Dongfeng Citroen has found that “what is Versailles” in the customer group, for customers, Versailles represents a kind of Active way to make a lifestyle, the second is to actively strive to reach the low-key daemon after the goal. In the future, Dongfeng Citroen will make highlight marketing for the characteristics of Versailles; through the creation of customer life scenes, let customers discover, experience the high color value, multi-scene utility and value of Versailles C5x.
Versailles C5 X Positioning: Undefined, self-illumination, everyone can find the heart. Ta perfectly integrates the elegance and dynamic of the car, the practicality of the traveling car, and the robustness and passage of SUV, create a comfortable, quiet travel experience, truly “Difference because of you.”
[Q]: Some people say that the car is not connected, facing the rise of China’s car brands such as Great Wall, how to quickly meet the market, Dongfeng Citroen Close the distance from the consumer, is there a thinking on the product cycle?
[Answer: At present, the design cycle of Citroen products will take 26 months. A car starts from the design concept, the gene starts, only carefully created to ensure quality. However, almost all car companies are shortening the product cycle, Dongfeng Citroen in various aspects of product investigation, product design, etc., such as the creation of C3-XR’s medium-term change products, only six months.
[Q]: Will Dongfeng Citroen will choose a direct mode?
[answer】: Whether Dongfeng Citroen will not choose a direct way, Dongfeng Citroen will make full use of the existing dealer’s network advantage, start from customer needs, and conduct an advantages and disadvantages of outlet service. Regardless of the use of non-intelligencers, there is no impact on Dongfeng Citroen’s current outlets, because customers are inseparable from service experience.
Title: Dongfeng Citroen Marketing Senior Director Lu Tengyun
[Ask]: Versailles is jointly designed by Middle-French designers What is the exclusive design of the Versailles C5 X for the Chinese consumer market? 
[Answer]: The design of this car is completed by the Middle and French team and maintains close cooperation at the beginning of the design. Versailles C5 X is different in Europe and China’s target groups, and the market accounts for 50%. At the same time, this car is a global model. It is aimed at the global model. In China, the European market has made a survey, and adjusted according to market demand; for the Chinese market, it adds a more bright car color in design. And according to the feedback of Chinese consumers, the headrest is added in the rear seat.