on Vietnam’s first independent automobile manufacturers –VinFast, in 2018 Paris Motor Show for the first time show, creating a sensation. Booth products have an SUV and a car, while its products by world-renowned design studio Pininfarina penned, and prepare a larger marketing plan.
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the company executives said, VinFast did not intend to confine in the Vietnamese market, while the brand to the next level. The main plan is to enter the US market, and in 2021 in the US market VinFast models. Of course, the preparations for this program, VinFast have to work harder, which will invest nearly 20 billion dollars in this program.
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when it comes to enter the US market reasons, VinFast executives also said that if only persist in the Vietnamese market, the harder it is to achieve profitability, mainly due to Vietnam’s automobile market is too small, the only way is to buy it abroad. While for the plan, the main difficulty lies in the US market for VinFast brand awareness is not high, at the same time, VinFast also said it would cater to the US market for electric vehicles, but has not yet VinFast first electric car production , the production line will be put into operation late next year.