[ Juxun Wang reported ] November 22, the seventeenth session of the Guangzhou International Automobile Industry Exhibition opened at China Import and Export Commodity Trade Fair pavilion. Dongfeng Kai Chen to ldquo; intellectual interest in Star Health rdquo; as the theme, the grand opening of A + class SUV First mdash; mdash; Kai Chen Xing, and released a new intelligent system repairer mdash; mdash; VSA intelligent modular architecture.
VSA intelligent modular architecture Dongfeng Kai Chen set of global intelligence for Chinese consumers to create exclusive intelligent system repairer. The architecture combines flexibility and forward-looking two features in one, covering the VSA-L (medium and large platforms), VSA-C (Compact platform), VSA-E (electric car platform) matrix three platforms, intelligent modular platform solutions that deliver intelligent, high-performance, handling, comfort and safety of the five new repairer characteristics, fully meet the travel needs of the future diversification of intelligent era of Chinese consumers high quality.
as the birth of the VSA intelligent modular architecture under the first model, Kai Chen Xing convergence ldquo; Renault – Nissan – Mitsubishi rdquo; global intelligence alliance, into the brand new ldquo; BI aesthetics rdquo; design, with a new design and leading-edge technology, to bring comfort to enjoy exclusive VIP-class experience for Chinese consumers.
Ma, general manager of Dongfeng Kai Chen Lei said: ldquo; own brand advantage is that Chinese consumers know better. Kai Chen for the new decade, global intelligence alliance set for Chinese consumers to create a unique VSA intelligent modular architecture, and Kai Chen Xing as a starting point to create a more exciting life for their intellectual interest car. rdquo;
A + First class SUV ldquo; Kai Chen Xing rdquo; VIP driving define a new standard 2020s [123 ]
with the maturing of China’s auto market, when consumers purchase requirements on design, technology, quality and other continuous improvement. Dongfeng Kai Chen since the second venture, sentenced to deepen understanding and research of the market, hard skills, set the Renault – Nissan- the whole value chain of Mitsubishi Alliance forces, deep plowing independent design and technology research and development, capacity has been increasing.
The Dongfeng Kai Chen blockbuster debut of new models mdash; mdash; Kai Chen Xing, the first masterpiece in what VSA intelligent modular architecture, but also for the automotive Kai Chen Dongfeng 2020s consumer demand, combined with technology alliance support and depth of understanding of the Chinese auto market, and the accumulation of years of experience to build a new strategic model, and will be available in the first quarter of 2020.
ldquo; all things fine, the USS rdquo ;, is positioned as ldquo; A + grade First Class SUV rdquo; Kai Chen Xing, set the wisdom of the world, for the Chinese consumer by intention to create four core selling point, it has 48 technical highlights to VIP48 as a core product label. Kai Chen Xing new line for the production launch of Light, accompany them in the face of steady pressure while before the line, but also to meet their pursuit of quality of life, bring exclusive VIP travel experience.
Alliance technology, the ultimate VIP quality
As consumers continue to enhance the quality requirements of the automotive, excellent quality demands will inevitably become the VIP of the most important part. Dongfeng Kai Chen Kai Chen Xing in R & D models, the sharing alliance mature technology and professional team, the full integration of the international intelligence and global supply chain alliance, joint venture high standards of quality management system to ensure the high quality.
Kai Chen Xing as VSA intelligent modular architecture of the first new car, in terms of intelligence, comfort, driving pleasure and others have comprehensive manner. Kai Chen Xing equipped with the same level of only 48V power booster light mixing system, set acceleration boost, energy recovery, coast stop, idle and then start an equal, to achieve a comfortable driving fun and fuel-efficient dual enjoyment; professional and comfortable chassis tuning school, especially for Chinese users concerned about the high-speed corners and dynamic performance adjustment, handling and comfort of the perfect balance; with Zone body regional body structure, the industry’s leading high-strength steel passenger cell and other accounted for 94 percentage super-star passive safety design make driving more at ease, comfortable.
new styling, VIP ultimate gas field
appearance is a consumer purchase, the first impression of the car. Kai Chen Xing adopted family ldquo; BI aesthetic rdquo; cordial to design, inspired by the universe and planets to ldquo; momentum rdquo;, ldquo; concise rdquo;, ldquo; balance rdquo; three elements as a guide, the stars shine light and gravitational tension integration, to achieve the perfect combination of strong visual impact and full of strength.
Qi Chen Xing using V-Galaxy Star front face family, mosaic perspective Xingzuan 66, as twinkling stars shining; Gemini LED headlamps innovation introduced Star lights array layout, effectively expanding the visual width, with water dynamic welcome light, presenting coherent whole posture of great beauty; new star logo, Huan new brand image, so Kai Chen Xing line on the way, the gas field bloom, eye-catching.
Qi Chen Xing smooth high shoulder line of the vehicle body through the whole body, totally natural beauty and momentum; complete full stretch profile, showing the strength of the ready; chrome wire window just like the Xinggui vast deep space, concise and elegant, it is a cordial; sky panoramic sunroof straight into the broad horizon of the sky, allowing occupants to enjoy the natural passage of time travel.
leapfrog comfortable and enjoy the ultimate VIP
comfort, a VIP car eternal concerns, but Chinese consumers purchase the primary one of the factors considered. VSA platform based on large-scale intelligent module architecture, Kai Chen Xing has 2756mm long wheelbase and 1905mm maximum vehicle width the same level, as well as full-flat rear floor, constructed leapfrog large driving space and luxury storage space.
with a vehicle seat zero gravity, zero gravity space simulation, the reference body and the body pressure distribution curve development, administration to humans and the maximum buffer spine and continuous support, reduce fatigue. More with the passenger seat with leg rest, lumbar support in the front passenger seat queen, with all the main Fujia seat heating, massage and other functions, carefully consider a variety of individual needs of passengers. A main drive key leisure, rear headrests and other recreational aviation neck protection, automatic air conditioning system, climate control and other high-fidelity 12-speaker audio system, doubling the pleasure more occupants to help passengers in cozy comfort inEnjoy the next trip.
intellectual interest in science and technology, VIP ultimate tour
With the development of vehicle networking, car space as a third life, its properties mobile life more and more important, is to build ldquo; VIP car rdquo; an integral part. Kai Chen Xing equipped with the same level of maximum size 15.6-inch full screen intelligent control, and 12.3 inches full LCD instrument panel, with games like mobile phones, fluidity, to enthusiast-class passengers immersive interactive experience.
Kai Chen Xing equipped with Dongfeng Kai Chen Baidu jointly developed CCS4.0 Kai Chen brand new vehicle networking system that provides a number of advanced intelligent interactive Smart Things, cloud car payments, team communication, AR real smart navigation service; their voice interactive system, the first to achieve voice interaction area with four syllables in Cantonese dialect recognition function, support full voice control application scenarios, and have voiceprint ID recognition function, based on the convenience and fully guarantee the safety and privacy, combined with intelligent driver assistance systems, the technology brings to intellectual interest unbounded relaxed driving experience. More to the standard BOSCH ESP 9.3 system, including active safety combination, a combination of multi-scene starts, including a 13 auxiliary active safety features, to fully protect the occupants travel safely.
Kai Chen Xing, is dedicated to the needs of Chinese consumers to create a heavy strategic model, but Kai Chen Dongfeng course of development of the landmark iconic products. Its new design language, the new intelligent modular architecture, Kai Chen Dongfeng show the courage to open up a new pattern of working among the new face of mainstream camp. As mdash shown its new star logo as metaphor; mdash; struggling wings Button, representing Dongfeng Kai Chen will be new look, confidence up, struggling to fly.
ChuangLing future, VSA intelligent modular architecture independent interpretation of the new trend repairer
with Kai Chen Xing sparkling debut, as well as the accumulation of condensation Kai Chen nine repairer the new architecture mdash; mdash; VSA intelligent modular architecture.
In recent years, the automotive industry restructuring and consumption continues to upgrade, market focus graduallyStep transition to competition among advanced core technology. In the new decade, Dongfeng Kai Chen repairer based on many years of accumulation, inheritance ldquo; Renault – Nissan – Mitsubishi rdquo; Alliance advantages for Chinese consumers to create exclusive intelligent system repairer mdash; mdash; VSA intelligent modular architecture. Future, VSA intelligent modular architecture will ldquo; stars rdquo; as a starting point, to import a series of new models.
Chile middot; collar future, the iterative upgrade smart-looking layout
based on the intelligent car, net of associated insight into trends, Kai Chen VSA intelligent modular architecture uses a forward-looking architecture layout of electrical and electronic systems, intelligent network can fully match the fast iterative intelligent driving, the future will be fully fit 5G / V2X era autopilot function can be realized car, home, or even a high-speed link all aspects of life, bringing more intelligent and convenient car life. At the same time, VSA intelligent modular system in strict accordance with international standards development processes autopilot function, will gradually bring even higher level L2 autopilot, covering the whole scene Chi-line experience.
move middot; core health, energy-efficient power of the whole layout and design optimization
but surging to build energy-efficient driving experience, VSA intelligent modular architecture full fitness within the alliance system with three-pole high-performance engines, including new energy power traditional fuel powered naturally aspirated, turbocharged, as well as hybrid, pure electric, etc., to achieve industry-leading layout full power. Meanwhile, Dongfeng Kai Chen through the use of lightweight materials, the industry-leading aerodynamic design, and equipped with iBooster intelligent electronically controlled brake system, integrating a variety of advanced technology, enhance the driving pleasure aside, effectively reduce fuel consumption and energy consumption, as Chinese consumers more energy efficient mobile travel experience.
Yu middot; line unbounded, taking into account the ease and pleasure of handling
To meet the complex and diverse road conditions, by Chinese road conditions to adapt to a number of chassis technology optimization and upgrading, creating a balance between ease and fun driving experience. VSA intelligent modeBlock architecture of the system chassis, allowing a flexible adaptation of multi-type suspension, and EPS with more advanced technology, chassis mounting arrangements, bring the vehicle driving stability and dynamic rigidity to enhance, we will provide a more precise directional, more stable corners and straight road performance while meeting Chinese consumers peace of mind and control the two basic needs of the fun.
respect middot; enjoy the hospitality, the luxury brand of ride comfort comparable to
to leapfrog to the Chinese consumers to create and enjoy, VSA intelligent modular architecture through advanced technology, to build the vehicle width, front and rear suspension, adjustable wheelbase flexible structure, to achieve class-leading interior space and large-size rear knee room, front row to meet the needs of the occupants of the space . In addition, Dongfeng Kai Chen also by increasing the number of technical means of sound insulation and sound-absorbing material application, bring class-leading, comparable vehicle NVH quietness luxury brands; the use of front and rear seats ergonomically designed to give occupants adequate support and sense of the parcel, filling in the details of care and achieve the ultimate comfortable ride.
An middot; the whole guard, bodyguard level of comprehensive security barrier
aspects of the safety of Chinese consumers care about, VSA intelligent modular architecture using high-strength, high-rigidity body and improve safety equipment, for consumers to create a bodyguard level of comprehensive security barrier. Including the integration of a unique, and can withstand the harsh test of the force structure number and the proportion of high-strength steel vehicle use up to 94 percentage, combined with a more advanced welding technology, will provide leading security body, to consumers guarantee the safety of driving time. Security configuration, in addition to a comprehensive safe driving support system, the architecture of all products will be standard equipped with self-locking latch seat belts and six airbags, and active and passive safety to build a double security system, bringing industry-leading security guard.
multidimensional evolution, three-dimensional layout of the rich intellectual interest connotation
2019, in an increasingly competitive background, Dongfeng Kai Chen adhere to high quality as the cornerstone, ldquo; Chi middot; interest in science and technology rdquo; as the core point of difference, shapingThe ldquo; physical fitness rdquo; plus ldquo; good brain rdquo; double charm. January to October this year, Dongfeng Kai Chen on the number of insurance totaled 96,548 units, market share steadily, ranking rose 3, to achieve steady development in the context of the automobile market downward.
Tai endure fine soil, which can only become high; not donate trickle sea, in order to its large. Behind the sales results, Dongfeng Kai Chen has long sustained deep intellectual interest in the brand connotation. Relying on its own repairer heritage, Dongfeng Kai Chen triumph in the journey of product updates iteration. On the one hand, industry-strength rare, heavyweight released three new cars and EV plans to continue to promote Venus landing, casting a Dongfeng Kai Chen ldquo; traditional repairer of the new forces rdquo; unique label; on the other hand, the introduction of high the new crossover SUV quality Kai Chen T90, to further improve fuel vehicles and new energy vehicles two-pronged product layout.
this year, Dongfeng Kai Chen has hand in Jiangsu TV, “the strongest brain” program, 2019 FIBA World Cup, the Chinese men’s basketball team’s top three IP, around ldquo; good brain rdquo; and ldquo; rdquo physical fitness ; two attractive label launched a series of marketing activities, import large flow and high attention for the brand. Meanwhile, Dongfeng Kai Chen continue to deepen the implementation of diamond marketing methods, and under the guidance of the method, an occasion 2019 3X3 Golden League, realized from headquarters to the area, from line to line and closely linked in the 1 + 1> 2 dissemination of results, allowing marketers sinking line, enabling terminal sales.
in the channel and end-user experience level, Dongfeng Kai Chen into a new image of the terminal building shop standard innovation, and accelerate Kai Chen wisdom franchise stores spread across the country, let ldquo; wisdom middot; interest in science and technology rdquo; through line under establish close contacts with consumers connect, enhance intellectual interest of consumers to shop and interactive technology experience, open era for the VIP experience intellectual interest in living at home.
In recent years, Dongfeng Kai Chen with high quality and strong dual-core driver chi, from technology, products, experience and other aspects to promote the steady upward Kai Chen brand. With the arrival of Kai Chen Xing intelligent modular architecture of the VSA, Dongfeng Kai Chen further completed a comprehensive upgrade the whole industry chain, to accelerate the next stage of the brand laid a solid forwardFoundation. Next, Dongfeng Kai Chen will challenge fear, Fen Ji sail, with a more complete product matrix, more texture of life vehicles, more caring and thoughtful service, to create a more gratifying mobile travel experience for Chinese consumers.